How Parseur acquires customers, sourced from public posts and articles.
"So we did two things. The first thing was to start and publish some content on our website, some blogs about what is document parsing, what is data extraction, how does that work? Some things a bit more technical, some things a bit more general of what we thought people would ..."
"In parallel, we published articles about email parsing and some use cases about how Parseur can help. After some time, articles started to appear on search engines and we got to traffic and sign-ups from them."
"Our affiliate program: we give back 20% of the lifetime revenue generated by users referred to Parseur."
"We created a Google Ads campaign to attract users searching for specific keywords around email parsing, pdf parsing, data extraction and let it run for a bit. After about 2 days and $200 spent, we got hundreds of visits and about 50 email addresses."
"To retain customers, we decided to focus on delivering outstanding customer support, and it worked..."
"Social networks: over the last year, we have increased our (initially non-existent) presence on Twitter and LinkedIn. To be honest, we’re yet to see much traction as this is not the place where our day-to-day customers spend their time."
"So we went in search of our prized target users. We found some on Quora and answered questions related to email parsing and data extraction. And that worked! We started to get visits and signups from Quora."
"Finally, we built an integration with Zapier, a tool that connects applications and allows them to exchange data with each other. ... After some time, Zapier started to send us some highly qualified traffic."
"And then in parallel, we started to contribute to some forums. The one at the time that was the most conversation was Quora that I think now is totally disappeared and replaced by Reddit. And Quora is where we found our first customers. There were already some people asking ab..."