Automated data extraction tool for emails and documents
Parseur grew by contributing to forums like Quora, where they found their first customers by answering questions about document automation and data extraction. They also published blog content focused on document parsing and data extraction to improve SEO, which over time generated traffic and sign-ups. Additionally, they built an integration with Zapier that eventually sent them highly qualified traffic. To retain customers, Parseur focused on delivering outstanding customer support, which was effective.
“after SEO, the first thing that worked for us was when we created a connector for Zapier. Zapier is an automation platform ... And then they would advertise about you, they would send a newsletter and say, oh, we have this new connector that arrived, and they even did a blog post at some point ab...”
“Using Zapier for leads”
“Finally, we built an integration with Zapier, a tool that connects applications and allows them to exchange data with each other... After some time, Zapier started to send us some highly qualified traffic.”
“the first thing that worked for us was when we created a connector for Zapier... we decided to integrate with Zapier that already integrated with thousands of applications. And these guys, they, well, you could create a connector for them. So we did that. And then they would advertise about you. ...”
“The first thing was to start and publish some content on our website, some blogs about what is document parsing, what is data extraction, how does that work? Some things a bit more technical, some things a bit more general of what we thought people would be interested in. But that was SEO play ba...”
“Translating your website for SEO gains”
“Nowadays, we attract most new customers organically via SEO from the content we published over time. Google is by far the main referrer but we also start to see some traffic from other search engines like Bing and DuckDuckGo.”
“by that time, the SEO play started to work for us. It was a bit easier back then, and we started to attract most of our users from SEO.”
“You mentioned you got your first customers through Quora. Did the first 10 customers come through there?... I wouldn't say the first 10 were from Quora, but I think a large share of the first 50 were from Quora.”
“We found some on Quora and answered questions related to email parsing and data extraction. And that worked! We started to get visits and signups from Quora.”
“You mentioned you got your first customers through Quora. Did the first 10 customers come through there?... I wouldn't say the first 10 were from Quora, but I think a large share of the first 50 were from Quora.”
“The first thing was to start and publish some content on our website, some blogs about what is document parsing, what is data extraction, how does that work? Some things a bit more technical, some things a bit more general of what we thought people would be interested in. But that was SEO play ba...”
“I found some on Quora and answered questions related to email parsing and data extraction. And that worked! We started to get visits and signups from Quora.”
“we tried a bunch of things, like posting on some communities we would find.”
“And then in parallel, we started to contribute to some forums. The one at the time that was the most conversation was Quora, that I think now is totally disappeared and replaced by Reddit. And but yeah, and Quora is where we found our first customers. We started to, there were already some people...”
“Backlinks from applications we integrate with, like Zapier, Integromat or Getswift”
“Our affiliate program: we give back 20% of the lifetime revenue generated by users referred to Parseur. If you know users in a business vertical in need of data extraction and document automation, jump in!”
“Integration partners: we work with a few consulting companies specializing in automating business processes. They have Parseur as part of their toolbelt and regularly send us new customers.”
“Social networks: over the last year, we have increased our (initially non-existent) presence on Twitter and LinkedIn. To be honest, we’re yet to see much traction as this is not the place where our day-to-day customers spend their time.”