S
E
Elastic.io
Login Join Starter Story
Source
Researched profile. Starter Story's AI research system compiled this page from 19 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Elastic.io logo

How Elastic.io Grew

Integration platform connecting cloud and on-premise applications

How did Elastic.io grow?

Summary of the sourced claims below

elastic.io grew primarily through inbound marketing, which has been the most reliable channel for generating leads over the years. Content marketing, including blog posts about new technologies like Amazon Web Services, helped generate significant organic traffic to their website. They also gained visitors and signups through participation in online communities such as Hacker News and Quora, as well as by attending startup events and exhibitions in Germany.

Channels

7 channels · grouped by how Elastic.io grows

  • SEO

    · 1 mention
    “we wrote one of the blog posts about a particular feature of very, very new technology called Amazon Web Services, especially the CloudFront...when one would Google like Amazon CloudFront, we were like the link number two after the CloudFront because of this blog post. ... it's, I think, generate...”
    high

  • Reddit

    · 1 mention
    “I think in the first year, maybe like a significant two-digit number of our referrals came from Quora. And if I'm not wrong, maybe just from two or three questions in Quora, which I answered.”
    high

  • Hacker News

    · 1 mention
    “there was a significant number of visitors we've got through Hacker News. I think we made it to the first page of the Hacker News on the weekend ... it was pretty significant. I think we got the first few hundreds of signups out of this event.”
    high

  • Content marketing

    · 1 mention
    “we deep-dive into a lot of marketing, including some of the advantages and disadvantages of inbound vs outbound sales, how elastic.io is benefiting from content marketing, and what marketing channels are currently working the best for the company.”
    medium

  • Conferences

    · 1 mention
    “So we managed to participate in a number of events. I think we were on all startup events around our area and maybe most of Germany...we were participating in many events. We were also doing exhibitions through startup programs...”
    high

  • Inbound

    · 1 mention
    “How do customers find you today? Is there still a lot of inbound marketing that's helping you generate leads? Yes. The inbound channel is, I think, over the last years, the most reliable channel for us.”
    high

  • Referrals

    · 1 mention
    “But at the same time, the bidding structure of AdWords, which is an excellent decision for Google, but maybe not as great for everyone else, in combination with a higher number of bigger competitors in the market, draws cost per click to the area where it's very hard to justify compared to other ...”
    high

How 2,739 businesses grow

Of businesses with mapped growth channels, the share using each — Elastic.io’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    60%
  • Search/SEO
    57% ◀
  • Email
    48%
  • Community
    35% ◀
  • Content/Inbound
    33% ◀
  • Partnerships
    32%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    17%
  • Marketplaces/App stores
    10%
  • Product expansion
    2%
  • Influencer partnerships
    2%
S
Starter Story
Support Privacy Terms