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Dreamdata
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Researched profile. Starter Story's AI research system compiled this page from 39 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Dreamdata Grew

B2B revenue attribution platform for marketing insights

How did Dreamdata grow?

Summary of the sourced claims below

Dreamdata grew primarily through word-of-mouth, as satisfied customers became advocates for the product. The company also focused on inbound marketing, which was supported by bringing in a marketing co-founder who built foundational content and some paid marketing efforts that started generating inbound leads. Additionally, Dreamdata leveraged organic LinkedIn posts targeting marketers with relevant content, which proved effective in engaging their audience.

Channels

6 channels · grouped by how Dreamdata grows

  • SEO

    · 1 mention
    “From the very beginning, Ahrefs has been a testament to the efficacy of its own SEO platform. But in addition to using the ‘standard’ SEO tactics to dominate search engine results, Tim emphasizes the importance of producing high-quality content.”
    high

  • Word of mouth

    · 1 mention
    “Tim defines word-of-mouth as one of the most powerful drivers of growth, as happy customers who achieved success with your product naturally become the best advocates.”
    high

  • Pay Per Click Advertising

    · 1 mention
    “There's also a paid component in our sort of marketing strategy. So if people are searching for multi touch attribution, and we buy that keyword, then we can insert ourselves in sort of, you know, late stage processes... that drives maybe, I don't know, 10-15% of the inbound we have.”
    high

  • LinkedIn

    · 1 mention
    “What I would say really worked very well for us was that at one point, Stefan said, okay, look, I think marketers spend a lot of time on LinkedIn. Let's try to post a lot on LinkedIn about, you know, things that are relevant to marketers. Not necessarily a product, but just stuff that's relevant ...”
    high

  • Inbound

    · 1 mention
    “Then we did a lot of like a period of almost exclusively inbound selling. What was driving most of the inbound? So I think number one is that we brought in a marketing co-founder. So Stefan is a marketer and a very good marketer. So he did build sort of foundational place of like, content, some p...”
    high

  • Video content

    · 1 mention
    “Tim took to YouTube the very first month he joined the company back in 2015. However, Ahrefs’ YouTube channel, now boasting over half a million subscribers, wasn’t an overnight success. It was the result of consistent effort, high-quality content, and a deep understanding of their audience’s needs.”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Dreamdata’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57% ◀
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31% ◀
  • Partnerships
    30%
  • Paid ads
    24% ◀
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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