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Design Joy
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Researched profile. Starter Story's AI research system compiled this page from 70 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Design Joy Makes Money

Subscription design service for unlimited requests.

How did Design Joy monetize?

Summary of the sourced claims below

Design Joy monetizes by offering a design-as-a-subscription service where clients pay a fixed monthly fee for unlimited design requests. The subscription fee is typically around $5,000 per month, with Brett serving over 40 clients under this model.

Revenue sources

4 sources · grouped by how Design Joy makes money

  • Recurring subscriptions

    · 14 mentions · 14 sources
    “I sell, basically, design as a subscription. It's kind of called a productized service, which basically means that I sell packages for clients to, you know, pick and subscribe to. It's about $5,000 a month.”
    high
    Show 13 more quotes
    “Designjoy is a design-as-a-subscription service that offers unlimited design requests for a flat monthly fee of $5,995/month.”
    high
    “He was making $80K/month… and still didn’t quit his job.”
    high
    “He goes from $449 to $1,000 a month, then to $3,000 a month, then to $5,000 a month.”
    high
    “The real reason Brett is so successful at being a design agency of one is because he is obsessive about: ... Customers can pause or cancel at anytime.”
    medium
    “charging clients up to $5k a month for unlimited design.”
    high
    “Brett is running a million dollar business solo with over 40 clients, charging clients up to $5k a month for unlimited design.”
    high
    “Fixed pricing: $5,000/month”
    high
    “Brett has figured out a way to turn his one-man design agency into a productized service that grosses over $120K in monthly revenue.”
    high
    “Designjoy is a design company that offers services through a subscription model...”
    high
    “He thought of a productized service business, which he called ‘Design-as-a-Subscription’... you pay a subscription fee.”
    high
    “Brett makes around $80k/month in PURE PROFIT, thanks to his subscription design agency.”
    high
    “Brett is running a million dollar business solo with over 40 clients, charging clients up to $5k a month for unlimited design.”
    high
    “Brett is running a million dollar business solo with over 40 clients, charging clients up to $5k a month for unlimited design.”
    high

  • One-time / lifetime deals

    · 3 mentions · 3 sources
    “In 2019, he spends six hours putting together a product called Scribbles. It's a downloadable collection of templates that other designers can use to spice up their projects. He prices it at $4.99 and it gets downloaded over 25,000 times.”
    high
    Show 2 more quotes
    “One flat price. One request at a time.”
    high
    “The product was initially launched on Product Hunt, where it acquired its first customer.”
    medium

  • Affiliate / referral commissions

    · 1 mention
    “It later introduced an affiliate system as an additional marketing tool (through Rewardful).”
    medium

  • Course / training sales

    · 1 mention
    “He creates a course called Productize Yourself that helps other designers start their own productized services.”
    medium

How 1,735 businesses make money

Of businesses with mapped revenue sources, the share using each — Design Joy’s highlighted.
  • Recurring subscriptions
    51% ◀
  • Physical products
    30%
  • Services & consulting
    30%
  • One-time / lifetime deals
    22% ◀
  • Affiliate / referral commissions
    16% ◀
  • Course / training sales
    12% ◀
  • Sponsorships & partnerships
    9%
  • Advertising revenue
    9%
  • Usage-based fees
    8%
  • Add-ons & upsells
    7%
  • Marketplace commissions
    5%
  • Donations & tips
    2%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
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