S
D
Demio
Login Join Starter Story
Source
Researched profile. Starter Story's AI research system compiled this page from 14 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Demio logo

How Demio Grew

Webinar software for engaging online audiences

How did Demio grow?

Summary of the sourced claims below

Demio grew primarily through a launch strategy that leveraged affiliate and referral partners as the main traffic source, quickly gaining signups from these partners. The company also experienced viral growth as beta users ran webinars, creating viral loops that exposed the system to new potential users. Email marketing to a pre-built waiting list helped attract nearly 1,000 beta users during the free beta launch.

Channels

11 channels · grouped by how Demio grows

  • Word of mouth

    · 2 mentions · 2 sources
    “But, you know, we were still able to attract customers, keep customers and grow from there, having good word of mouth along the way.”
    high
    Show 1 more quote
    “Most beta signups came from word of mouth and viral loops when beta users ran webinars.”
    medium

  • Email List Growth

    · 2 mentions · 2 sources
    “which was a landing page that had people that could sign up for the waiting list. And then when we got closer to free beta, we had it on a free beta list so you could sign up to be on beta. Then we did. When beta rolled around, we did some email marketing to that list that had grown and we announ...”
    high
    Show 1 more quote
    “We were running ads. We were like doing some like good pre-launch stuff. We built a good sized list before Demio beta even came out. And then we invited those customers to the beta. So we had a thousand beta people in during our beta launch.”
    high

  • Referral Program

    · 1 mention
    “So we decided to do a launch using affiliate and referral partners as our primary traffic source to open the accounts. ... A lot of those people signed up to be affiliate and referral partners. Instantly we had those.”
    high

  • Facebook Community

    · 1 mention
    “And we also have a Facebook community called the SaaS Breakthrough Community. You can always join in there too on Facebook.”
    high

  • Organic social media

    · 1 mention
    “They launched a free beta, brought in nearly 1,000 users organically through YouTube videos and $5/day Facebook ads, and spent three months collecting feedback.”
    medium

  • Webinars

    · 1 mention
    “some of those things were, like you mentioned, webinar funnels or webinar campaigns that we would set up and build for people. So we were creating both the strategy, going in there, talking to these companies, customers, learning about their business, learning about their customer personas, writi...”
    high

  • Side project marketing

    · 1 mention
    “the good thing that we did do is we marketed early with the product and we did a very long pre-launch. With things taking so long, we had plenty of times to pre-launch. We did like a video show. We called it Inside Demio. We launched on YouTube and it was like a literally we had a camera guy foll...”
    high

  • Testimonials

    · 1 mention
    “I think testimonials and social proof are some of the best things that you can do. So even on your registration pages for these events, you can have quotes of people, you know, of their actual feedback from a webinar being like this was one of the most valuable hours I've spent all year.”
    high

  • Advertising on social media

    · 1 mention
    “They launched a free beta, brought in nearly 1,000 users organically through YouTube videos and $5/day Facebook ads, and spent three months collecting feedback.”
    medium

  • Viral growth

    · 1 mention
    “And that's the other big thing. So when people got into beta and they started running webinars, we started getting these small viral loops. So if you run a webinar to 100 people, that's 100 people that saw the system or they saw the emails that went out, or they saw the thank you pages, and all o...”
    high

  • Affiliate program

    · 1 mention
    “When the bootstrapped SaaS startup's cash hit nearly zero, David launched a seven-day grand opening with 40% affiliate commissions and deeply discounted annual plans. The launch generated enough revenue to fund six more months of operations.”
    medium

How 2,739 businesses grow

Of businesses with mapped growth channels, the share using each — Demio’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    60% ◀
  • Search/SEO
    57%
  • Email
    48% ◀
  • Community
    35% ◀
  • Content/Inbound
    33% ◀
  • Partnerships
    32% ◀
  • Paid ads
    24%
  • Events
    24% ◀
  • Press/PR
    17%
  • Outbound/Sales
    17%
  • Marketplaces/App stores
    10%
  • Product expansion
    2%
  • Influencer partnerships
    2%
S
Starter Story
Support Privacy Terms