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DelightChat
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Researched profile. Starter Story's AI research system compiled this page from 30 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
DelightChat logo

How DelightChat Grew

Omnichannel customer support tool for Shopify brands

How did DelightChat grow?

Summary of the sourced claims below

DelightChat grew primarily through organic customer acquisition via the Shopify App Store, relying on strong app store optimization and SEO strategies to attract users without paid advertising. The company focused heavily on providing exceptional customer service, which helped retain customers and encouraged positive reviews, contributing to word-of-mouth growth.

Channels

14 channels · grouped by how DelightChat grows

  • Great customer service

    · 3 mentions · 3 sources
    “From Day 1, we were obsessed with serving every user with the best possible customer service. In the process, Sankalp and I ended up chatting with 100s of Shopify store owners from countries like Brazil, India, Mexico, Colombia, Spain, United Kingdom, South Africa, Morocco, Chile, China, United S...”
    high
    Show 2 more quotes
    “From day 1, we were clear on providing the best possible support. Our users would be thrilled to see bug fixes deployed in 15 minutes, WhatsApp & email replies in 5 minutes, and so on. We were fast, we were responsive. This worked in our favour - users showered us with positive reviews which is h...”
    high
    “15 months after launching the app, we remain obsessed about providing “wow” level customer support to all our users. More importantly, our stellar support is the reason why customers remain with us for a long time.”
    high

  • SEO

    · 2 mentions · 2 sources
    “Our goal was to acquire users organically, so we made sure we got our app store optimizations right. That included a clear and specific name that matched the user’s search terms, crisp listing page with catchy screenshots and description text.”
    high
    Show 1 more quote
    “In the store description, we made sure to include keywords such as "whatsapp live chat" and "customer support" in an organic manner. We were also very clear on the search terms we wanted to rank for, and our store listing reflected that.”
    high

  • Email marketing

    · 1 mention
    “We would send out several lifecycle emails, starting with one right after install, all encouraging users to talk to us and share feedback about what they like and don’t like.”
    high

  • Email List Growth

    · 1 mention
    “You set up triggers based on which you prompt the customer for a review, or send an automated email asking for a review.”
    high

  • Optimize Landing Pages

    · 1 mention
    “When we added one screen which asked the user upfront whether they want to continue with the Free plan, or start a trial for the Paid plan, daily paid trials DOUBLED overnight, while trial-to-paid conversion rate remained steady at 50%. The experiment took us a day to build, and after a week we c...”
    high

  • Medium Content

    · 1 mention
    “In the store description, we made sure to include keywords such as "whatsapp live chat" and "customer support" in an organic manner. We were also very clear on the search terms we wanted to rank for, and our store listing reflected that.”
    medium

  • Distribution Partnerships

    · 1 mention
    “If you can make one major channel of customer acquisition work brilliantly for you (for us, the Shopify app store), it’s better than having 5 channels that are somewhat working.”
    high

  • SEO

    · 1 mention
    “The results speak for themselves - We spend $0 on customer acquisition and 100% of our customers come organically from the app store. The bet on the ranking has paid off big time.”
    high

  • Inbound

    · 1 mention
    “100% of the installs for my app came from organic Shopify App Store searches. We never tried Shopify ads, or cold emailing or even partnering with other developers.”
    high

  • Farmer's markets

    · 1 mention
    “I used Shopify's search autocomplete as a heuristic for sufficient demand. After all, why would Shopify's search team include a keyword in autocomplete if it didn't have enough demand?”
    medium

  • Customer interviews

    · 1 mention
    “From Day 1, we were obsessed with serving every user with the best possible customer service. In the process, Sankalp and I ended up chatting with 100s of Shopify store owners from countries ... Sometimes, we spent hours talking to customers about their business and trying our best to help, even ...”
    high

  • Peer Community

    · 1 mention
    “You can post your app on online communities such as the Shopify Entrepreneurs Facebook Group and the Shopify Subreddit on Reddit and find early users.”
    medium

  • Business cards

    · 1 mention
    “Getting customers to review your Shopify app (by delivering great customer support) ... Customer is amazed at the service, and you can politely ask them if they would write a review.”
    high

  • Word of mouth

    · 1 mention
    “We also take great pride in being one of the handfuls of top-ranked Shopify apps that maintain a 5.0-star average rating with 500+ reviews. We owe this to our relentless focus on providing 11/10 customer service to all our users.”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — DelightChat’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58%
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    33% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    30% ◀
  • Paid ads
    24%
  • Events
    24% ◀
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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