Photo and video editing app for creators
Darkroom initially monetized through in-app purchases, selling features like the curves tool and premium filter packs. In 2020, Darkroom transitioned to a subscription model, grandfathering existing in-app purchase users into the new system.
“Darkroom officially made the switch to a subscription model in 2020, but the change required careful planning, especially when it came to longtime users, all of which were grandfathered into the new subscription.”
“So, when we launched it was just the two of us and what was what was the actual launch like did you do a whole bunch of press and like try and market it kind of as a big splashy launch there we we tried”
“The switch from in-app purchases to subscriptions; grandfathered IAP users.”
“we were selling the curves tool with a few premium filter packs.”
“it was always a free app with in-app purchases”