How Much Money ConvertKit Makes

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Web nathanbarry.com

“2 years, 2 months, and 9 days ago I announced my big new goal for the year: to start a brand new SaaS company and grow it to $5,000 in monthly recurring revenue within 6 months. The other catch is that I could only make an initial investment of $5,000. I called this The Web App Challenge and you can read the announcement post here. You can also go back and read the posts I wrote as I worked through the challenge. If you don’t want to read through the entire history I’ll sum it up here: I decided to solve my email marketing frustrations and build a tool that had all the email marketing best practices I was using to sell hundreds of thousands of dollars worth of books built in by default. That tool is called ConvertKit. Things didn’t work out as planned Unfortunately July 1st, 2013 arrived and ConvertKit was only at $2,480/month. Basically half of where I needed to be. At first I thought, “Oh well, we’ll continue to grow and hit our goal in a few more months.” Unfortunately that didn’...”

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Podcast share.transistor.fm

“by that time, we're at October 2014, the revenue has declined down to $1,300 a month.”

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Web nathanbarry.com

“By the end of October MRR had grown 23% to $1,646. Then in November we continued to execute on the same strategy and grew 27% up to $2,100.”

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Web nathanbarry.com

“December was the month all this effort really started to come together. MRR grew 54% to $3,237. I started to get very encouraged about where things were headed. And because of a couple annual prepayments net revenue was even higher at $4,480.”

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Web nathanbarry.com

“From December 15th to January 15th we grew 60% to $4,067. That’s great! ... If we look at the entire month things don’t look as good... We still hit 20% growth in January, but that’s only because the first 15 days were so good. We ended the month with lower MRR than we had on the 15th.”

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Podcast share.transistor.fm

“Yesterday, it was $588,000 a month. Today, it's $590,000.”

S

Podcast share.transistor.fm

“So on that note, I've got a ton of stuff I want to ask you. But to start off, and to kind of provide some context for listeners who may not know the ConvertKit story, can you give us kind of an abridged? of how you grew ConvertKit from nothing into a company that's doing $7 million a year four years later?”

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Web getlatka.com

“ARR (2020)$25MFounder interview, Dec 2020”

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Podcast nichepursuits.libsyn.com

“The other day I looked and it looks like ConvertKit's at 2.1 million monthly recurring revenue and a 25 million annual run rate.”

N

Podcast nichepursuits.libsyn.com

“we're going to not only hear how ConvertKit has built a huge business doing $2.1 million in monthly recurring revenue”

N

Web nathanbarry.com

“Growing ConvertKit to $5,020 in Monthly Recurring Revenue”

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Web nathanbarry.com

“Growing ConvertKit to $30000 in Monthly Recurring Revenue”

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Article startupgtm.substack.com

“2016: Growth Picked MRR finally hit $625,000. Hosted 150+ Webinars: focused on education rather than selling. Affiliate Marketing: 30% recurring commissions attracted creators and influencers. This led to a 637% increase in monthly revenue and they closed the year at $5.8M revenue”

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Web baremetrics.com

“And today, his product pulls in over $10M yearly.”

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Article startupgtm.substack.com

“2018: Exponential Growth Revenue jumped to $13.2M: Thanks to their niche focus—creators and content-driven businesses.”

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Article startupgtm.substack.com

“2020: COVID Boost ARR Jumped 2x to $25M: While other companies struggled, ConvertKit thrived.”

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Web sacra.com

“With $29M in revenue for 2021, this implies a 6.9x revenue multiple.”

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Article startupgtm.substack.com

“Revenue increased to $33.5M by 2022.”

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Web sacra.com

“ConvertKit ... hit $38M annual recurring revenue (ARR) on zero capital raised.”

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Web sacra.com

“Sacra estimates that Kit (formerly ConvertKit) reached $52M annual recurring revenue (ARR) in 2025, up 20% year-over-year from $42M in 2024, not including transactional revenue from its ad network business.”

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Article startupgtm.substack.com

“Revenue Hits $36.4M with 49,000 customers.”

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Web sacra.com

“Sacra estimates that Kit (formerly ConvertKit) reached $52M annual recurring revenue (ARR) in 2025, up 20% year-over-year from $42M in 2024, not including transactional revenue from its ad network business.”