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Contrarian Thinking
Coaching B2C

Contrarian Thinking is a premium membership community that teaches people how to add cash-flowing income streams to their portfolios and achieve financial fr...

contrarianthinking.co · Founded 2019 · 62 public sources · Updated 25 days ago

Researched profile. Starter Story's AI research system compiled this page from 62 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Contrarian Thinking Makes Money

Community-driven platform for unconventional business acquisitions.

How did Contrarian Thinking monetize?

Summary of the sourced claims below

Contrarian Thinking monetizes through multiple revenue streams including sponsorships and partnerships, as it is a compensated partner of SoFi and occasionally features sponsors in its newsletter. It also generates income from course and training sales, offering products and masterminds priced between $150 and $10,000, with some courses starting at $500 and masterminds around $2,000. Recurring subscriptions contribute to revenue via premium membership communities like Contrarian Cashflow, which costs around $1,500 to $2,000 per year and provides access to newsletters, message boards, and expert calls. Additionally, advertising revenue from platforms like YouTube adds to their income, with estimates around $200,000 per year.

Revenue sources

7 sources · grouped by how Contrarian Thinking makes money

  • Recurring subscriptions

    · 5 mentions · 5 sources
    “So I'm thinking something like 99 bucks a month, and you have to subscribe for three or six months. And each month you get a webinar on a very specific business buying idea, a revenue generation idea with an expert in that space and me, and you get to ask them all the questions you want.”
    high
    Show 4 more quotes
    “we just started a premium version, which we have like, I don't know, you know, maybe 500, 600, something like that. Premium members”
    high
    “Our flagship product is our premium membership community, Contrarian Cashflow... the Cashflow group allows access to our premium newsletter, message board, and recurring calls with industry leaders and experts. Each month members receive a new ‘Cashflow Playbook’ ... it’s now 1500/year.”
    high
    “Contrarian Cashflow is the name of the private group Codie and her team run... ended up at around $2,000 per year.”
    high
    “The membership costs 10,000 per year, with the option to renew.”
    high

  • Course / training sales

    · 5 mentions · 5 sources
    “The newsletters made about 50k for me. And that's, you know, since I started in August, first monetizing it. And the reason that it did that is I did a course on top of it. ... I started with a price point of $500 for the course and about $2,000 for the mastermind.”
    high
    Show 4 more quotes
    “Codie and her team put together playbooks around specific small businesses. Most of the playbooks cost $249 to get access.”
    high
    “The price for Contrarian Thinking courses and mastermind range from $150 to $10,000.”
    high
    “That’s why I started a newsletter, Contrarian Thinking, that’s why I sort of push people to there because when you consume content through TV or video or whatever the case may be, it’s really hard for you to pause and add stuff, ponder it, think about it.”
    medium
    “The course is amazing but the real value comes from the masterminds inside the community.”
    high

  • One-time / lifetime deals

    · 4 mentions · 4 sources
    “I created a $19 product around those on Gumroad. And those do like, I got to look at what the exact dollar amount is, but like something like $1,000 a month in sales. It'll vary between like 500 and let's call it $1,400 a month in sales. ... it was a Word document turned into a PDF.”
    high
    Show 3 more quotes
    “In January 2021 we launched the founders club offering of our premium digital product Contrarian Cashflow for 500-lifetime access..it’s now 1500/year.”
    high
    “Unconventional Acquisitions Cost: $8,800 per year.”
    high
    “Expensive mastermind: As of 2025, the price for the Contrarian Community has been increased to $10,000 from its original price of $8,000.”
    high

  • Sponsorships & partnerships

    · 2 mentions · 2 sources
    “TOGETHER WITH SOFI Contrarian Thinking is a compensated partner of SoFi.”
    high
    Show 1 more quote
    “Every once in a while there will be a sponsor in the Contrarian Thinking newsletter.”
    medium

  • Advertising revenue

    · 2 mentions · 2 sources
    “YouTube Ad Revenue... Estimates from influencermarketinghub.com... let's go with $200,000 per year just from YouTube.”
    medium
    Show 1 more quote
    “Right now, we make money by selling things to the audience that we have.”
    medium

  • Services & consulting

    · 1 mention
    “Ippei Kanehara earns $52K per month providing lead generation services to small businesses.”
    high

  • Affiliate / referral commissions

    · 1 mention
    “I earned $7,508 from 5% commissions.”
    high

How 2,652 businesses make money

Of businesses with mapped revenue sources, the share using each — Contrarian Thinking’s highlighted.
  • Recurring subscriptions
    65% ◀
  • One-time / lifetime deals
    29% ◀
  • Services & consulting
    25% ◀
  • Physical products
    21%
  • Affiliate / referral commissions
    14% ◀
  • Course / training sales
    11% ◀
  • Add-ons & upsells
    10%
  • Usage-based fees
    10%
  • Sponsorships & partnerships
    9% ◀
  • Advertising revenue
    9% ◀
  • Marketplace commissions
    4%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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