Streamlined client content collection for agencies
Content Snare grew through partnerships and networking, including building relationships with industry influencers via webinars and podcasts, which helped get their name out and opened doors to further opportunities. They also built an initial audience by starting a Facebook group and newsletter for web designers, which allowed them to engage directly with their target market. SEO played a role in growth by creating helpful blog content aimed at agencies and web designers, which attracted organic traffic and expanded their reach beyond their main target audience.
“And same as partnerships always been really big for us. So, getting to know quote unquote, influencers in the industry and doing webinars, or like, I used to have a podcast, so I would invite those well-known people to come on my podcast, and then they'd usually invite me to go on their podcast. ...”
“From day 1, I began building a Facebook group of web designers. These are our target audience, so having direct access to so many of them allows us to better understand how they think and what kind of things they need to improve their business and lives.”
“I started a Facebook group and newsletter for web designers to build our initial audience.”
“We started creating content for agencies, right? We kind of, even though we didn't know exactly what the idea was yet, I started a little blog and I ran an agency. So I was just sharing stuff that I knew, stuff that had like keyword volume as well. Just trying to start building a little SEO up, I...”
“Helpful, quality blog posts”
“Through SEO, we had acquired a small percentage of industries outside our main target of web design, and we figured the answer was in there somewhere.”
“Earlier this year, we got a shoutout on stage from Xero at 17 of their events around the country. That stemmed from someone I met at an event.”
“And same as partnerships always been really big for us. So, getting to know quote unquote, influencers in the industry and doing webinars, or like, I used to have a podcast, so I would invite those well-known people to come on my podcast, and then they'd usually invite me to go on their podcast. ...”
“I started a Facebook group and newsletter for web designers to build our initial audience. We pre-sold a heavily discounted annual plan to them with nothing more than some UX designs.”
“The podcast was awesome in another way, though — it helped build relationships with influential people. ... it opened doors and led to partnerships, guest posts on some incredible website (reinforcing our SEO), and much more.”
“Now, the big channels are: Partnerships through integrations with industry-specific apps.”
“Going on podcasts has been a great channel.”
“After this, the most effective marketing ‘tactic’ we used was a giveaway. In the early days, this got many people talking about us in various groups, and doubled our email list in 2 days.”
“Now, the big channels are: ... Networking. If you meet enough of the right people, you just start to get known within an industry. This leads to opportunities you don’t expect.”
“I spoke to web designers I knew personally, got involved in Facebook groups and just asked people if they’d be interested.”
“Sharing those posts in places where people need the help”