Real-time coding interviews for tech hiring
CoderPad grew rapidly through word of mouth from satisfied developers who conducted interviews and those who had positive interview experiences. Early sales efforts contributed to lead generation, resulting in many leads converting to users. Initial users were acquired through personal outreach and selling the idea to contacts.
“The company grew rapidly via word of mouth from happy developers–both those conducting interviews but more often, those who had a great interview experience.”
“Our initial users came from me personally selling the idea to people I had met.”
“I think it would probably benefit the company to focus more on user acquisition.”
“We focused on sales early on, so a lot of our leads ended up converting.”