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Cluely
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Researched profile. Starter Story's AI research system compiled this page from 66 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Cluely Makes Money

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How did Cluely monetize?

Summary of the sourced claims below

Cluely monetizes primarily through recurring subscriptions, generating annual recurring revenue (ARR) from both consumer and enterprise customers. The enterprise version of Cluely's product includes additional features such as team management and enhanced security settings, which likely contribute to its subscription revenue.

Revenue sources

5 sources · grouped by how Cluely makes money

  • Recurring subscriptions

    · 6 mentions · 6 sources
    “In the admission posted on X in early March 2026, Lee revealed the actual picture: consumer ARR of $2.7M (with a run rate of $3.8M) and enterprise ARR of $2.5M (run rate of $2.5M), totaling roughly $5.2M in actual ARR at the time.”
    high
    Show 5 more quotes
    “Yeah, we're about to do 6 mil ARR. We're growing pretty fucking quick.”
    high
    “Yeah, we're about to do six mil ARR.”
    high
    “Cluely’s revenue has skyrocketed to about $7 million in ARR since it launched its new enterprise product a week ago.”
    high
    “$7 millones de ARR (Annual Recurring Revenue) que el mismo habia compartido el verano pasado”
    high
    “The $7 million in annual recurring revenue that Cluely co-founder and CEO Roy Lee shared with TechCrunch last summer was a lie, Lee admitted on Thursday on X.”
    high

  • One-time / lifetime deals

    · 1 mention
    “I go through how we recruit creators, how we manage campaigns, how we share content briefs, track performance, and pay out creators automatically.”
    medium

  • Usage-based fees

    · 1 mention
    “I think we paid pretty close to market rate I think we do a little bit more but generally it's $25 to $40 a video and every single video They post regardless of whether it gets zero views or a million you get that that that flat and then on top of that There's performance view like bonuses per vi...”
    high

  • Add-ons & upsells

    · 1 mention
    “the enterprise version of the product is similar to the consumer offering, but it comes with some extra features such as team management and additional security settings”
    medium

  • Affiliate / referral commissions

    · 1 mention
    “Roy figured that out early and built a company designed to dominate the attention economy.”
    medium

How 1,859 businesses make money

Of businesses with mapped revenue sources, the share using each — Cluely’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    30%
  • Physical products
    29%
  • One-time / lifetime deals
    23% ◀
  • Affiliate / referral commissions
    15% ◀
  • Course / training sales
    13%
  • Sponsorships & partnerships
    10%
  • Usage-based fees
    9% ◀
  • Advertising revenue
    9%
  • Add-ons & upsells
    9% ◀
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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