Source
Researched profile. Starter Story's AI research system compiled this page from 16 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Client Portal Grew

Client portal plugin for managing client projects.

How did Client Portal grow?

Summary of the sourced claims below

Client Portal grew primarily through building an audience by speaking at conferences, going on podcasts, and guest posting, which helped generate interest and traffic to its landing page. The founder also leveraged email marketing by pre-selling to contacts made at conferences and through dedicated emails sent by conference organizers. Additionally, Client Portal gained organic traffic from SEO, as many people searched for variations of 'Client Portal for WordPress,' leading them to the website.

Channels

12 channels · grouped by how Client Portal grows
  • SEO

    · 3 mentions · 2 sources
    “What's really great about Client Portal today is that I'm now getting a decent amount of organic traffic to the website. As it turns out, a few thousand people are searching for some variation of “Client Portal for WordPress” so when they land on client-portal.io (https://www.client-portal.io) th...”
    high
    Show 2 more quotes
    “What's really great about Client Portal today is that I'm now getting a decent amount of organic traffic to the website. As it turns out, a few thousand people are searching for some variation of “Client Portal for WordPress” so when they land on client-portal.io they’re primed and ready to buy.”
    high
    “I get quite a lot of SEO traffic and I say quite a lot, I get a decent amount of SEO traffic, but I want to increase that because most of the traffic I get is just for people searching for like best WordPress client portal and so client portal comes up because it's like almost the only one...”
    high
  • Speaking at conferences

    · 2 mentions · 2 sources
    “the first step there from my point of view because I didn't have a product I thought well I'll do a course and I'll teach so I started building an audience of developers using my small network at the time doing things like speaking going on podcasts and like just sharing knowledge and trying to g...”
    high
    Show 1 more quote
    “I did this by speaking at a lot of conferences about freelancing and design. At one conference in particular, I did a talk on how to work remotely with clients. I mentioned this little portal that I made for myself ... for the rest of the weekend, I had people coming up to me saying, 'Look, can I...”
    high
  • Affiliate program

    · 2 mentions
    “I’m also planning on ramping up my affiliate program. I currently have about 300 affiliates but there are a few who consistently earn money from Client Portal. I’d like to reach out to those people and set up some kind of joint venture partnership.”
    high
    Show 1 more quote
    “I’m also planning on ramping up my affiliate program. I currently have about 300 affiliates but there are a few who consistently earn money from Client Portal. I’d like to reach out to those people and set up some kind of joint venture partnership.”
    medium
  • Email marketing

    · 2 mentions
    “I also had the contacts at the conference to be able to email those people because so many of them were interested and do the same offer, so I did pre-sells”
    high
    Show 1 more quote
    “The organizer of the conference I spoke at reached out and said he’d be willing to list it in his Black Friday sale email AND send out a dedicated email to his list about Client Portal.”
    high
  • Podcasting

    · 2 mentions
    “because I was already building my audience by going and speaking at conferences and going on podcasts, I had a decent sized list.”
    high
    Show 1 more quote
    “So I started applying to go on podcasts targeting freelancers and agencies. I would talk about how to work remotely with clients and how to give clients a great experience when working together. I'd mention Client Portal briefly, but that wouldn't be the focus of the interview.”
    high
  • Dedicated (Stand Alone) Emails

    · 1 mention
    “I launched the presales to a list I had been building of people interested. But my big break came when the organizer of the conference I spoke at ... said he’d be willing to list it in his Black Friday sale email AND send out a dedicated email to his list about Client Portal.”
    high
  • Advertising on social media

    · 1 mention
    “My current focus is delving into Facebook ads to see if that can generate more leads for the product. I currently do a bit of retargeting but I’m looking to invest a lot more into it this year.”
    high
  • Inbound

    · 1 mention
    “I started applying to go on podcasts targeting freelancers and agencies. I would talk about how to work remotely with clients and how to give clients a great experience when working together. I'd mention Client Portal briefly, but that wouldn't be the focus of the interview.”
    high
  • Press

    · 1 mention
    “Selling Client Portal to other freelancers came about from me deciding to build my personal brand with the goal of getting more clients. I did this by speaking at a lot of conferences about freelancing and design. At one conference in particular, I did a talk on how to work remotely with clients.”
    high
  • Organic social media

    · 1 mention
    “I started building an audience of developers using my small network at the time doing things like speaking going on podcasts and like just sharing knowledge and trying to get people to sign up to my email list and build an audience that way”
    high
  • Email List Growth

    · 1 mention
    “trying to get people to sign up to my email list and build an audience that way”
    high
  • Guest posts

    · 1 mention
    “what I would do is that I would do guest posts for, you know, back then it was things like Sightpoint, Smashing Magazine and stuff like that and then I would speak at conferences and go on podcasts and every time I would just link to this landing page”
    high

How 2,729 businesses grow

Of businesses with mapped growth channels, the share using each — Client Portal’s highlighted.
  • Referral/Word-of-mouth
    69%
  • Social media
    60%
  • Search/SEO
    57%
  • Email
    48%
  • Community
    35%
  • Content/Inbound
    33%
  • Partnerships
    32%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    17%
  • Marketplaces/App stores
    10%
  • Product expansion
    2%
  • Influencer partnerships
    2%