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Researched profile. Starter Story's AI research system compiled this page from 71 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
ClickMinded logo

How ClickMinded Makes Money

Digital marketing SOP library and courses for marketers

How did ClickMinded monetize?

Summary of the sourced claims below

ClickMinded sells digital marketing courses, templates and training, initially an SEO course that later expanded to other digital marketing courses. Individual courses were priced at $500 each, with a $997 bundle offered for all seven courses, and users are offered upsells to enroll in the other courses after trying one. The company also sold lifetime access through AppSumo deals, including a promotion that brought in $21,243 in gross revenue in 8 days. ClickMinded offers an unlimited subscription from $25 per month, billed annually.

Revenue sources

7 sources · grouped by how ClickMinded makes money

  • Course / training sales

    · 11 mentions · 11 sources
    “ClickMinded is a digital marketing training platform for entrepreneurs and marketers. ... I started teaching SEO on the weekends. ... I created my first SEO course and continued to work on it while doing this enterprise SEO thing. We started using the online course to train up people at PayPal .....”
    high
    Show 10 more quotes
    “However, as you'll hear, Tommy started teaching an SEO course on his site and that has now become a fulltime business for him.”
    medium
    “ClickMinded is a digital marketing training platform for entrepreneurs and marketers. We teach people how to do digital marketing... I would rent out a co-working space in San Francisco and North Beach in 2012, rent out a co-working space and teach people SEO... I ended up taking that offline cou...”
    high
    “ClickMinded provides practical, actionable digital marketing courses for businesses and agencies. Founded by Tommy Griffith, formerly of Airbnb and PayPal, in 2012, ClickMinded started off as in-person workshops. Now, without any VC investment, the company is a complete online digital marketing t...”
    medium
    “ClickMinded is an SEO training course. It’s a side project that took off and ended up replacing my full-time job at Airbnb. ... ClickMinded started as an SEO training course, and is now just one of a bunch of digital marketing courses.”
    high
    “I ended up turning it into an online course, and it eventually started generating more revenue than my salary.”
    high
    “ClickMinded is the SEO training course I’ve been working on for the last 5 years... ClickMinded started as an SEO training course, and is now just one of a bunch of digital marketing courses.”
    high
    “I had decided to turn the all-day, 8-hour training class into a more compact, digestable, 5-hour online course. After a few months of creating footage, editing it ... the product was complete. I launched my SEO class on Udemy ... my online class had always received at least 4 or 5 stars on Udemy,...”
    medium
    “I quit arguably the greatest job in the world, managing search engine optimization at Airbnb, to go all-in on my side project, a digital marketing training course called ClickMinded.”
    high
    “ClickMinded is a library of digital marketing SOPs, templates and online courses for marketers.”
    high
    “Griffith bootstrapped ClickMinded to over 40,000 dollars a month while making the slow move from side project to full time, and he is candid that it took roughly 1000 days to replace his salary.”
    medium

  • One-time / lifetime deals

    · 9 mentions · 9 sources
    “we did a pre-sale, we had this massive list that I had been growing at that point for five years, both free and paid and unpaid users. So when we did this webinar launch, it was like this massive launch, one week long, pre-sell the product, get in at like a rate that you'll never get at any point...”
    high
    Show 8 more quotes
    “We pulled it off. $50,244.50 in 7 days, June 2017.”
    high
    “I'm up there dancing around like a clown delivering value for an hour. I was like, “Hey, here's lifetime access to the course for this incredibly discounted price.” We just get a ton of users that are like, “I can't believe this is only this price. This is so great, blah, blah, blah.””
    high
    “here's lifetime access to this course for this incredibly discounted price. And we just get a ton of users that are like, oh, I can't believe this is only this price.”
    high
    “The biggest break for me was landing my first deal with AppSumo back in 2012. I wrote a blog post on this called $21,243 in 8 days: Why AppSumo is crushing it. ... I’ve done many more deals with AppSumo, and each one has been larger than the previous.”
    high
    “The biggest break for me was landing my first deal with AppSumo back in 2012...I’ve done many more deals with AppSumo, and each one has been larger than the previous.”
    high
    “After the price had been dropped, after the reviews went up to a 4.5 taco rating, and after the second email went out, the AppSumo promotion brought in a total of $21,243 in gross revenue, in 8 days.”
    high
    “Pricing – Each course is $500, so all 7 individually are $3,500. We offered up a new bundle product to get all 7 courses for $997, and users went nuts for it.”
    high
    “A Facebook ad A landing page A low cost product that everybody buys A higher cost product that some people buy That’s it.”
    medium

  • Licensing

    · 2 mentions · 2 sources
    “After agreeing with Parisoma to do a course at their facility, they added the event to their weekly email. ... We agreed on a rev share, and I had a date set for my first class. A large portion of revenue derived from ClickMinded over the last 3 years was via some type of revenue share.”
    high
    Show 1 more quote
    “I entered into a new rev-share arrangement with SpherePad. This was another key agreement because I realized early on that flexible rev-shares (where I could book a room up to a day beforehand) were much less risky than setting a date and paying upfront.”
    medium

  • Recurring subscriptions

    · 2 mentions · 2 sources
    “Unlimited from $25/mo, billed annually.”
    high
    Show 1 more quote
    “Unlimited from $25/mo, billed annually.”
    high

  • Marketplace commissions

    · 1 mention
    “I ended up doing a lot of partnerships in the first year of the business where I basically took a lot of quote unquote bad deals ... I ended up asking for just doing a 50-50 rev share, revenue share with these coworking spaces.”
    high

  • Add-ons & upsells

    · 1 mention
    “Up-selling – Users that enroll in any one course are eventually given an offer to enroll in all of our other courses after they’ve had time to check the first one out.”
    high

  • Services & consulting

    · 1 mention
    “The “Let’s Do Consulting” phase - We had hundreds of new customers every year, many of them wanted someone else to do the work. Why not consult or build an agency?”
    medium

How 2,350 businesses make money

Of businesses with mapped revenue sources, the share using each — ClickMinded’s highlighted.
  • Recurring subscriptions
    61% ◀
  • One-time / lifetime deals
    28% ◀
  • Services & consulting
    27% ◀
  • Physical products
    24%
  • Affiliate / referral commissions
    15%
  • Course / training sales
    12% ◀
  • Add-ons & upsells
    11% ◀
  • Usage-based fees
    10%
  • Sponsorships & partnerships
    9%
  • Advertising revenue
    9%
  • Marketplace commissions
    5% ◀
  • Licensing
    2% ◀
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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