AI-driven chatbot builder for custom business solutions.
Chatbase grew primarily through product-led growth, allowing customers to use the product on their own without relying on cold calls or emails. The company also expanded by launching new features to reach new audiences and by using content marketing, including SEO and video content, to attract users. Additionally, Chatbase utilized outbound sales, great customer service, and word of mouth to improve the product and gain more customers.
“our growth strategy with Chatbase is not sales land. It's so we're not like doing we don't have like a bunch of AEs or SDRs that, you know, cold call companies or cold email people to get them to start using Chatbase. The way PLG works is you have a funnel of so this can be your top of funnel can...”
“Yeah, right now we're exactly at 6.8 million ARR. It's growing very fast. And right now it's only PLG. We just passed actually two days ago, 10,000 customers that are paying us between $40 and $500 a month, which is insane.”
“Chatbase is now transitioning from pure product-led growth to an enterprise sales motion.”
“I launched it two and a half years ago as a solopreneur to my 16 followers on Twitter and it went viral.”
“I would have one post on LinkedIn go viral and then you would see like Stripe go up by 5,000 MRR.”
“if I continue to talk to customers, I'll improve the product, people will say, and I'll get more customers. It was just clear what I need to do.”
“The first one was to launch new features to actually touch new audiences. You did that a lot and you still do it.”
“So what I did, for example, going into subreddits of books, I would create a chat GPT for their book. It was for free. I was losing money on this. The only point of doing this is to have my domain opened by a lot of people.”
“I just released a tweet that said in the last 48 hours, I built like this. Cool new product. And because everyone was talking about the new chat GPT API and how what you can build with it. This also went very viral.”
“I think the easiest thing is just to share what you're doing every day. That's like the most basic thing you can do.”
“The B2B playbook: self-serve plus sales layer, content as the foundation”
“if I continue to do the content, if I continue to optimize the funnel, if we continue to do outbound sales, if I continue to talk to customers, I'll improve the product, people will say, and I'll get more customers.”
“Lastly, also sponsored posts were very big. If I'm not launching something today, then I have to do a sponsored post with a big page. We did one with a page on LinkedIn. That day, I think we did $4,000.”
“Chatbase is now transitioning from pure product-led growth to an enterprise sales motion.”
“Marketing Strategy: LinkedIn Content and Brand Building”
“And SEO, because people visit your website more, people stay on it longer, they start to use it more. It just builds up your domain authority. And whenever you post something, people start linking to it too. So SEO starts to work.”
“you did this video with Shopify and that went viral. So it keeps, you keep the same strategy.”
“if I continue to do the content, if I continue to optimize the funnel, if we continue to do outbound sales, if I continue to talk to customers, I'll improve the product, people will say, and I'll get more customers.”