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Researched profile. Starter Story's AI research system compiled this page from 17 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Chatbase Grew

AI-driven chatbot builder for custom business solutions.

How did Chatbase grow?

Summary of the sourced claims below

Chatbase grew primarily through product-led growth, allowing customers to use the product on their own without relying on cold calls or emails. The company also expanded by launching new features to reach new audiences and by using content marketing, including SEO and video content, to attract users. Additionally, Chatbase utilized outbound sales, great customer service, and word of mouth to improve the product and gain more customers.

Channels

11 channels · grouped by how Chatbase grows

  • Product-led growth

    · 3 mentions · 3 sources
    “our growth strategy with Chatbase is not sales land. It's so we're not like doing we don't have like a bunch of AEs or SDRs that, you know, cold call companies or cold email people to get them to start using Chatbase. The way PLG works is you have a funnel of so this can be your top of funnel can...”
    high
    Show 2 more quotes
    “Yeah, right now we're exactly at 6.8 million ARR. It's growing very fast. And right now it's only PLG. We just passed actually two days ago, 10,000 customers that are paying us between $40 and $500 a month, which is insane.”
    high
    “Chatbase is now transitioning from pure product-led growth to an enterprise sales motion.”
    medium

  • Organic social media

    · 2 mentions · 2 sources
    “I launched it two and a half years ago as a solopreneur to my 16 followers on Twitter and it went viral.”
    high
    Show 1 more quote
    “I would have one post on LinkedIn go viral and then you would see like Stripe go up by 5,000 MRR.”
    high

  • Reddit

    · 1 mention
    “So what I did, for example, going into subreddits of books, I would create a chat GPT for their book. It was for free. I was losing money on this. The only point of doing this is to have my domain opened by a lot of people.”
    high

  • Content marketing

    · 1 mention
    “The B2B playbook: self-serve plus sales layer, content as the foundation”
    medium

  • Outbound

    · 1 mention
    “if I continue to do the content, if I continue to optimize the funnel, if we continue to do outbound sales, if I continue to talk to customers, I'll improve the product, people will say, and I'll get more customers.”
    medium

  • Paid social ads

    · 1 mention
    “Lastly, also sponsored posts were very big. If I'm not launching something today, then I have to do a sponsored post with a big page. We did one with a page on LinkedIn. That day, I think we did $4,000.”
    high

  • Enterprise sales

    · 1 mention
    “Chatbase is now transitioning from pure product-led growth to an enterprise sales motion.”
    medium

  • LinkedIn Content

    · 1 mention
    “Marketing Strategy: LinkedIn Content and Brand Building”
    medium

  • SEO

    · 1 mention
    “And SEO, because people visit your website more, people stay on it longer, they start to use it more. It just builds up your domain authority. And whenever you post something, people start linking to it too. So SEO starts to work.”
    high

  • Video content

    · 1 mention
    “you did this video with Shopify and that went viral. So it keeps, you keep the same strategy.”
    high

  • Word of mouth

    · 1 mention
    “if I continue to do the content, if I continue to optimize the funnel, if we continue to do outbound sales, if I continue to talk to customers, I'll improve the product, people will say, and I'll get more customers.”
    medium

How 2,904 businesses grow

Of businesses with mapped growth channels, the share using each — Chatbase’s highlighted.
  • Referral/Word-of-mouth
    67% ◀
  • Social media
    62% ◀
  • Search/SEO
    57% ◀
  • Email
    48%
  • Community
    36% ◀
  • Content/Inbound
    34% ◀
  • Partnerships
    32%
  • Events
    25%
  • Paid ads
    24% ◀
  • Outbound/Sales
    19% ◀
  • Press/PR
    18%
  • Marketplaces/App stores
    11%
  • Podcasting
    3%
  • Building in public
    3%
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