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Researched profile. Starter Story's AI research system compiled this page from 37 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Chatbase Grew

AI chatbot platform for custom customer support solutions.

How did Chatbase grow?

Summary of the sourced claims below

Chatbase grew primarily through a combination of personalized word-of-mouth marketing, organic content marketing including SEO and video, and community engagement on platforms like Reddit and Indie Hackers. The company also used email marketing and LinkedIn to maintain relationships with users and support their success after signup. Early viral content and influencer posts helped gain initial traction and customers, although viral marketing was not seen as a sustainable long-term strategy.

Channels

13 channels · grouped by how Chatbase grows

  • Reddit

    · 2 mentions · 2 sources
    “Here are other methods I've used to keep getting customers: Launching on Product Hunt Posting to relevant subreddits (a story works better than "here is a tool I made") Being active on Indie Hackers Submitting Chatbase to AI directories”
    high
    Show 1 more quote
    “I launched 1 p.m. I got my first customer 30 minutes after that in just, you know, like a pricing page on the website. I put out a tweet, I put a link, and then I saw my first Stripe notification.”
    high

  • Word of mouth

    · 1 mention
    “For us, like it's 80% warm. So a lot of it is like very personalized. A lot of it is like WhatsApp groups. A lot of it is like making friends with the customers and it is very high touch and it's very like fulfilling also to our team because you get to like build relationships with those customer...”
    high

  • Email marketing

    · 1 mention
    “Warm Outbound is just making sure that all the effort you put into like getting all of this traffic, like doing the SEO, doing the content is actually like pushing people in like that last mile, making sure that they're successful. Like after they sign up, like you send them an email and say, hey...”
    high

  • Organic social media

    · 1 mention
    “I made a few tweets that went viral, like this one: https://twitter.com/yasser_elsaid_/status/1622315953479421963 From there, AI influencers started posting about it: https://twitter.com/rowancheung/status/1633868758530883584 This viral marketing was crucial in getting my first batch of customers...”
    high

  • Email List Growth

    · 1 mention
    “And I think also like organic content helps a lot with SEO because when you have a strong brand, people want to reference it in like when they're doing their own content.”
    medium

  • Speaking at conferences

    · 1 mention
    “I think a year ago, we decided to buy billboards in San Francisco because we wanted to have more brand awareness here. It was not obvious how much of an impact that will make and like how much ROI that will give us. But some things, you know, are not measured by return on ad spend. Some things ar...”
    high

  • Online Community

    · 1 mention
    “Here are other methods I've used to keep getting customers: Launching on Product Hunt Posting to relevant subreddits (a story works better than "here is a tool I made") Being active on Indie Hackers Submitting Chatbase to AI directories”
    high

  • LinkedIn

    · 1 mention
    “After they sign up, like you send them like a LinkedIn connection request. Say, hey, like let me know if you have any problem with the setup. Most of the time they're happy with that call because they see your content and like they feel like they know the brand and they have trust in the brand.”
    high

  • Brand Videos

    · 1 mention
    “The company's early viral video showcasing their product's capabilities played a significant role in its initial traction.”
    high

  • Product Hunt

    · 1 mention
    “Here are other methods I've used to keep getting customers: Launching on Product Hunt Posting to relevant subreddits (a story works better than "here is a tool I made") Being active on Indie Hackers Submitting Chatbase to AI directories”
    high

  • Content marketing

    · 1 mention
    “Central to Chatbase's strategy was a strong focus on content marketing, particularly video. Elsaid emphasized that good content not only drives brand visibility and awareness but also makes other marketing channels more effective.”
    high

  • SEO

    · 1 mention
    “AEO, a big part of it is just having strong SEO. Most of these models, they get their information by just doing a web search. And if you're able to rank for humans, well, you'll be able to rank also for the AIs because the way it works is very similar.”
    high

  • Guest posting

    · 1 mention
    “Here are other methods I've used to keep getting customers: Launching on Product Hunt Posting to relevant subreddits (a story works better than "here is a tool I made") Being active on Indie Hackers Submitting Chatbase to AI directories”
    high

How 2,708 businesses grow

Of businesses with mapped growth channels, the share using each — Chatbase’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    60% ◀
  • Search/SEO
    57% ◀
  • Email
    48% ◀
  • Community
    34% ◀
  • Content/Inbound
    32% ◀
  • Partnerships
    31%
  • Paid ads
    24%
  • Events
    24% ◀
  • Press/PR
    17%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    9%
  • Product expansion
    2%
  • Influencer partnerships
    2%
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