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Chainguard
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Researched profile. Starter Story's AI research system compiled this page from 42 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Chainguard Grew

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How did Chainguard grow?

Summary of the sourced claims below

Chainguard grew by leveraging organic LinkedIn posts to share their thoughts and increase visibility as more people shifted to the platform. They also invested in brand awareness early on by getting their name out through press and articles to become well-known in their space.

Channels

2 channels · grouped by how Chainguard grows

  • Press

    · 1 mention
    “Early on, especially in 2022, we kind of knew no one was going to be buying anything. But we made a decision to invest in like the brand side of it. Just do as much as we could get our name out there as much. So it was like, let's try to end this year as the most well-known company in the space.”
    high

  • LinkedIn

    · 1 mention
    “You could just post them on Twitter or LinkedIn. That's been huge too. Especially as like more people have shifted to LinkedIn. I wish we started that one earlier. Just write your thoughts on LinkedIn.”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Chainguard’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58% ◀
  • Search/SEO
    57%
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18% ◀
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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