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Cal.AI
SaaS B2B & B2C

Cal AI is an AI-powered app that tracks calories by analyzing photos of food.

calai.app · Founded 2022 · 55 public sources · Updated 6 days ago

Researched profile. Starter Story's AI research system compiled this page from 55 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Cal.AI Makes Money

AI calorie tracking app that logs meals from photos

How did Cal.AI monetize?

Summary of the sourced claims below

Cal.AI monetizes primarily through recurring subscriptions. The app is free to download, but users pay a monthly or yearly fee to access premium features.

Revenue sources

3 sources · grouped by how Cal.AI makes money

  • Recurring subscriptions

    · 10 mentions · 10 sources
    “Specifically, the paywall displayed the weekly calculated pricing more prominently than the actual amount the user would be billed. It also included a toggle for a free trial that obscured information about the subscription’s automatic renewal.”
    high
    Show 9 more quotes
    “the app generated over $2 million in revenue last month.”
    medium
    “the viral AI calorie-tracking app Cal AI, which Yadegari says is generating millions in revenue, on a $30 million annual recurring revenue track.”
    high
    “Yadegari released Cal AI in May, and in the eight months since its launch, the app has garnered over five million downloads and more than $2 million in monthly revenue, he told TechCrunch.”
    medium
    “Premium features require a subscription (typical in-app purchase model)”
    high
    “It's free to download in the Apple and Google Play app stores, and a subscription costs $2.49 per month or $29.99 per year.”
    high
    “as soon as you hit free trial they will charge you, read all their reviews lots of people got scammed like this, its not a free trial.”
    medium
    “Cal AI is the AI calorie counting app startup built by two high school teenagers that soared to over 15 million downloads and over $30 million in annual revenue in under two years, MyFitnessPal tells TechCrunch.”
    medium
    “just hit 3.5mil MRR”
    high
    “sometimes creators will come to you with, like, hey, I want to work with you, but I need $1,000 a month.”
    medium

  • Affiliate / referral commissions

    · 1 mention
    “Anyone that wanted to, like a promo code or whatever, they were welcome to use it. ... it's $10. Like you get $10 for every signup. Oh, nice. For every sale, not like download. ... And then it's just a one time sale.”
    high

  • Services & consulting

    · 1 mention
    “Do you do consulting? I do. Yeah. Okay. I mean, are you open to clients or is it pretty just like? Yeah. Yeah. Just reach out to me on Twitter, LinkedIn. I'm happy to help if I think I'm a good fit.”
    high

How 2,652 businesses make money

Of businesses with mapped revenue sources, the share using each — Cal.AI’s highlighted.
  • Recurring subscriptions
    65% ◀
  • One-time / lifetime deals
    29%
  • Services & consulting
    25% ◀
  • Physical products
    21%
  • Affiliate / referral commissions
    14% ◀
  • Course / training sales
    11%
  • Add-ons & upsells
    10%
  • Usage-based fees
    10%
  • Sponsorships & partnerships
    9%
  • Advertising revenue
    9%
  • Marketplace commissions
    4%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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