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How Buttondown Makes Money
Newsletter platform for creators and bloggers.
How did Buttondown monetize?
Summary of the sourced claims below
Buttondown monetizes through recurring subscriptions that include a metered subscription model where users pay more as their subscriber numbers increase. Additionally, there is a subscription model where users can pay for more features.
Revenue sources
2 sources · grouped by how Buttondown makes money
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Recurring subscriptions
· 3 mentions · 3 sources“Buttondown has grown ~5% MoM almost every month for the past five years, and back in 2019 that was very unsatisfying (a “good month” was getting a single new customer) and now it means a “good month” is adding a thousand or so in MRR.”
highShow 2 more quotes
“Just create your account for free, contact us, and we’ll get you migrated within one business day.”
medium“You have both meter subscription, which is where as you go up in subscriber numbers, you have to pay more. And you also have the subscription model where you can pay for more features.”
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Usage-based fees
· 1 mention“You have both meter subscription, which is where as you go up in subscriber numbers, you have to pay more.”
high
How 2,220 businesses make money
Of businesses with mapped revenue sources, the share using each —
Buttondown’s highlighted.
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Recurring subscriptions60% ◀
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One-time / lifetime deals28%
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Services & consulting28%
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Physical products25%
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Affiliate / referral commissions16%
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Course / training sales12%
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Add-ons & upsells11%
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Usage-based fees10% ◀
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Sponsorships & partnerships10%
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Advertising revenue9%
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Marketplace commissions5%
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Licensing2%
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Donations & tips2%
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Setup / onboarding fees2%
