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ButcherBox
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Source
Researched profile. Starter Story's AI research system compiled this page from 58 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
ButcherBox logo

How ButcherBox Grew

Subscription service for high-quality meat delivery

How did ButcherBox grow?

Summary of the sourced claims below

ButcherBox initially grew by launching on Kickstarter, which helped generate early interest and backlinks that improved their SEO rankings. They also leveraged organic social media by sharing engaging videos, such as one featuring the founder's daughter, which increased interaction on platforms like Facebook.

Channels

6 channels · grouped by how ButcherBox grows

  • SEO

    · 1 mention
    “we crushed organic traffic. So if you typed in anything custom into the search engine, custommade.com came up.”
    high

  • Outsourcing

    · 1 mention
    “So did you go like Instagram, Twitter, like you just want to cross the different channels for influencers? No, so what we did was we figured out that there's a company Thrive Market.”
    medium

  • Organic social media

    · 1 mention
    “I had this really cute, really funny video of my daughter screaming at me for more bacon. And we put it on Facebook... and we just saw all this like interaction with it.”
    high

  • User feedback

    · 1 mention
    “So, we had Kickstarter, and then you officially opened the site. Kickstarter had a backlink to you, so that people would go to the Kickstarter because they've got SEO and good rankings, whatever.”
    medium

  • Viral growth

    · 1 mention
    “the first thing that we did at ButcherBox, so I decided I wanted to start a company... we launched on Kickstarter.”
    high

  • Explainer Videos

    · 1 mention
    “The thing that worked was a dedicated email blast where they would be like, here's ButcherBox. Let me introduce this to you.”
    medium

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — ButcherBox’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57% ◀
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31% ◀
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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