Digital enforcement agency combating e-commerce copycats
Bustem grew primarily through social media engagement, leveraging a large following on X (formerly Twitter) where a single tweet generated 400 signups in one day. Additionally, word of mouth played a significant role, with most clients coming through direct messages, referrals, or posts.
“Everything has been founder-led and organic. I’ve never run ads. I post raw breakdowns of wins, screwups, and live takedowns on Twitter and LinkedIn. I talk like a human, not a SaaS founder. And it works. Founders relate to me because I’ve been through it: I’ve lived the pain of getting ripped of...”
“We talk about how the Parker launch did 1.4 million views in 24 hours. How X took the post down all because a launch partner congratulated the team publicly and someone at X flagged it as a paid promotion. Alex Cooper had to speak to Nikita at X and Elon Musk’s brother to get his account reinsta...”
“Most clients come through my DMs, referrals, or posts.”
“60% of their revenue comes from agency partners.”
“The rest is word of mouth and referrals. People literally right click to inspect element on sites they like, see Alia in the code, and sign up.”
“People literally right click to inspect element on sites they like, see Alia in the code, and sign up. Their ACV 3x'd in the same period because bigger brands started showing up. ... The rest is word of mouth and referrals.”