Digital organization system for personal knowledge management.
Building a Second Brain (Forte Labs) grew primarily through YouTube, which accounted for 53% of audience growth and 36% of customer discovery. Email marketing also contributed to growth, with customers typically purchasing within three days of joining the email list.
“Most of the $1.5M in sales we made from our new AI program, Second Brain Enterprise, came from just a handful of videos there.”
“Incredibly, in 2025 the average time someone was on our email list before purchasing was only 3 days, which reveals that they don’t necessarily need a lot of nurturing first.”
“We are now clearly a YouTube-first business, with 53% of our audience growth and 36% of customer discovery happening there.”