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Bugfender
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Researched profile.
Starter Story's AI research system compiled this page from
12
public sources — the founder didn't write it.
Automated research can misread or misattribute a source, so treat figures as best-effort.
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How Bugfender Grew
Remote logging and crash reporting tool for developers
How did Bugfender grow?
Summary of the sourced claims below
Bugfender grew primarily through targeted Facebook retargeting ads, which focused on individuals who had previously visited their website, increasing the likelihood of converting them into customers. Additionally, they focused on SEO by selecting top keywords and working to rank on the first page of Google search results, achieving first place for some keywords, which significantly contributed to their growth.
Channels
3 channels · grouped by how Bugfender grows
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SEO
· 1 mention“Then we chose the top 20 keywords we thought would have the biggest impact on our growth and we set ourselves to work on those. Our goal was to appear on the first page on Google after 6 months for at least 10 of those keywords... We not only appeared on the first page in many of our keyword sear...”
high -
Organic social media
· 1 mention“We tried promoting our tool in developer forums and Twitter, but we got very few responses.”
high -
Retargeting
· 1 mention“We have had a good experience with Facebook retargeting. We show ads to people who have expressed some interest in Bugfender by visiting our website at some point. This has been a much more successful strategy, since we are targeting individuals, instead of big groups, with a much higher chance t...”
high
How 2,705 businesses grow
Of businesses with mapped growth channels, the share using each —
Bugfender’s highlighted.
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Referral/Word-of-mouth68%
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Social media60% ◀
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Search/SEO57% ◀
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Email48%
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Community34%
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Content/Inbound32%
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Partnerships31%
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Paid ads24% ◀
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Events24%
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Press/PR17%
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Outbound/Sales16%
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Marketplaces/App stores9%
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Product expansion2%
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Influencer partnerships2%
