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Researched profile. Starter Story's AI research system compiled this page from 50 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Buffer Makes Money

Social media management software for businesses

How did Buffer monetize?

Summary of the sourced claims below

Buffer monetizes primarily through recurring subscription revenue from its paying subscribers. The company has achieved milestones such as crossing 70,000 paid subscribers and reaching over $10 million in annual recurring revenue.

Revenue sources

1 source · grouped by how Buffer makes money

  • Recurring subscriptions

    · 8 mentions · 8 sources
    “Monthly Recurring Revenue (MRR): $283,000 (Annual: $3,396,000 up from $3,158,000: +7.5%)”
    high
    Show 7 more quotes
    “October 2023 AI Assistant becomes Social Media Smart, Tags and upgraded organization features, New Buffer crossed $1M MRR”
    medium
    “Alongside these results, you may notice our reported MRR and ARR are lower than in recent months.”
    medium
    “MRR increased by $23K to $1.91M (+1.21%), and paid subscribers rose by 740 to 67,998.”
    high
    “In five-and-a-half years of Buffer (wow!), we’ve been fortunate to cross many milestones — 3 million registered users, 90+ team members, and most recently, $10 million in annual recurring revenue (ARR).”
    medium
    “That's below some of our recent milestones, like celebrating $23M in ARR and crossing 70,000 paid subscribers.”
    medium
    “Our revenue continues to grow consistently, and at the time of this writing we’ve crossed $875k in monthly recurring revenue: $10.5 million annual recurring revenue.”
    medium
    “Similarly, with Analyze, we had our first paying customer February 2018, and now we have over 1085 paying subscribers and Analyze makes up 2.8% of Buffer's total revenue.”
    medium

How 1,859 businesses make money

Of businesses with mapped revenue sources, the share using each — Buffer’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    30%
  • Physical products
    29%
  • One-time / lifetime deals
    23%
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13%
  • Sponsorships & partnerships
    10%
  • Usage-based fees
    9%
  • Advertising revenue
    9%
  • Add-ons & upsells
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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