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Researched profile. Starter Story's AI research system compiled this page from 27 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Boast Grew

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How did Boast grow?

Summary of the sourced claims below

Boast grew by expanding geographically, holding events in multiple cities such as Vancouver, Toronto, Calgary, Montreal, and San Francisco where they had a local presence. The sales team played a key role by engaging directly with the community through in-person interactions and attending community events to build relationships and acquire clients. They also developed an online community by hosting meetups focused on business growth topics, which were not directly about Boast but helped foster connections and learning. Additionally, Boast utilized outbound sales efforts, including the founder acting as the first sales development representative to try new outreach methods.

Channels

17 channels · grouped by how Boast grows

  • Partnerships

    · 3 mentions · 3 sources
    “Workato's initial focus when it came to GTM, however, was on boutique consultants—early adopters of Workato's product who were able to serve as champions of the product, suggest it to their own clients, and drive expansion to what became ultimately bigger, more valuable deals. About 33% of revenu...”
    medium
    Show 2 more quotes
    “this community building strategy proved vital for growing the business, helping him better understand his customers and expand through referrals and partnerships.”
    medium
    “That deployment flexibility also underpins Cohere's enterprise distribution strategy. The company has built partnerships with SAP — integrating its models into SAP's Business Suite — and with Dell Technologies to offer Cohere North for on‑premises deployment (announced May 2025). Together, these ...”
    medium

  • Events

    · 2 mentions · 2 sources
    “We started inviting people in the community and hosting meetups and those meetups were not about boast. They were meetups were about how to tactically grow your business, get your first customers, get funding, hire employees, all of this stuff. Like we ran our own freaking free accelerator. We ca...”
    high
    Show 1 more quote
    “At the last conference, when I said I'm moving to Dubai, a number of community members made connections for me in Dubai, which is great.”
    medium

  • Organic social media

    · 2 mentions · 2 sources
    “Imagine this, hosting two live webinars a week, coordinating the speakers, the talks, doing the editing, growing the YouTube. If you see our traction YouTube, each session gets 8,000 plus views. That's a lot. It exceeds a lot of B2B.”
    high
    Show 1 more quote
    “OpusClip found product-market fit as an AI-powered video editing platform for content creators and media companies seeking to transform lengthy videos into short, high-quality clips optimized for social media. The platform reached 5 million users within 7 months of launch, expanding to over 10 mi...”
    medium

  • Online Community

    · 2 mentions · 2 sources
    “Lloyd's early efforts to get traction with Boast, especially cold emailing, led to repeated rejections, which ultimately forced him to re-evaluate his approach and pivot towards community building. Now this community building strategy proved vital for growing the business, helping him better unde...”
    medium
    Show 1 more quote
    “Lloyd talks about bootstrapping post to ten million a are through starting with services and making the transition to product through building a community and having community led growth be a key driver of his business”
    medium

  • Webinars

    · 2 mentions · 2 sources
    “So we started doing that, and the seeding of that happened with the conference that got canceled. So I had 52 speakers right away. Very soon, it went from one a week to... week because people started seeing it and getting inbound to speak.”
    high
    Show 1 more quote
    “event registrations or like people signing up for Zoom webinars. All the inbound leads would all come to my inbox. I would review them and forward it to the salespeople.”
    high

  • SEO

    · 2 mentions · 2 sources
    “I also got a weekly backlink for my website, for the anchor texted keyword that I wanted from the largest domain authority website in the country. It's the newspaper. ... So our SEO started to jump, right?”
    high
    Show 1 more quote
    “I used to do SEO ourself. I built our first versions of our website.”
    high

  • Delegation of your tasks

    · 1 mention
    “And then over time we added SDRs and, and so on, but that got us to a large chunk of our revenue.”
    medium

  • Outbound

    · 1 mention
    “I know you initially were spending a lot of time on cold email outreach to find customers.”
    medium

  • Referrals

    · 1 mention
    “But a lot of like our, our stuff comes from partnerships and referrals.”
    high

  • Strategic partnerships

    · 1 mention
    “That deployment flexibility also underpins Cohere's enterprise distribution strategy. The company has built partnerships with SAP — integrating its models into SAP's Business Suite — and with Dell Technologies to offer Cohere North for on‑premises deployment (announced May 2025). Together, these ...”
    medium

  • Guest posting

    · 1 mention
    “I reached out to a regional blog. ... They gave me a post, covered two or three startups, and I didn't stop there. ... So I reached out to everyone in my contact list to retweet. Twitter was huge at the time. It got so much traction that I went back to the newspaper.”
    high

  • Lead magnets

    · 1 mention
    “And then we put a form in there that said, if you want to be featured, apply. So the newspaper weekly startup of the week was building our audience. But in order to turn that audience into a community, I needed to collect email addresses and that form gave us people's email addresses.”
    high

  • Word of mouth

    · 1 mention
    “this community building strategy proved vital for growing the business, helping him better understand his customers and expand through referrals and partnerships.”
    medium

  • Email marketing

    · 1 mention
    “I sent our email marketing.”
    high

  • Press

    · 1 mention
    “I reached out to the local press and we asked them to cover startups. ... I wanted to be in the newspaper. And I said, see how much traction this has gotten. ... He's like, fine, I'm going to give you a blog post. ... If you commit to writing it every week, I'll give you a print column. And that ...”
    high

  • Direct sales

    · 1 mention
    “Workato's focus on the enterprise—their customers include AT&T, Atlassian, Box, GitLab, Nokia, and Toast—means that top-down sales are a big part of their business model, likely targeting chief information officers (CIOs), directors of IT, heads of digital transformation, chief technology officer...”
    medium

  • Email List Growth

    · 1 mention
    “But in order to turn that audience into a community, I needed to collect email addresses and that form gave us people's email addresses.”
    high

How 2,678 businesses grow

Of businesses with mapped growth channels, the share using each — Boast’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    33% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    30% ◀
  • Paid ads
    24%
  • Events
    24% ◀
  • Press/PR
    17% ◀
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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