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Researched profile. Starter Story's AI research system compiled this page from 50 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Boardable Grew

Board management software for nonprofit organizations

How did Boardable grow?

Summary of the sourced claims below

Boardable grew through a combination of SEO, social media engagement, and partnerships with larger companies to reach broader audiences. They also leveraged integrations and affiliate partnerships to drive traffic and paid users. Additionally, they focused on inbound marketing, including blog posts and social media posts, to generate leads and sales.

Channels

17 channels · grouped by how Boardable grows

  • Word of mouth

    · 3 mentions · 3 sources
    “Event organizers were begging us to print badges for them every time they had an event. They were referring us to their friends, and we were hitting events literally every day with our name badge printer.”
    high
    Show 2 more quotes
    “We really had an intentional focus on that of creating a lot of activity and hundreds of trials, thousands of leads a month, just really just generating a lot of activities so that we could then filter through it.”
    medium
    “When Ev asked customers to "sell Teleport back to me," he discovered they were using only a fraction of the platform. They were selling to the wrong buyer. Switching from practitioners to VPs of platform engineering nearly tripled the average deal size in a single year.”
    medium

  • SEO

    · 3 mentions · 3 sources
    “I understood the power of content and organic SEO as well. And so early on, our first director, then VP of marketing, she's a real wizard at this stuff. And she really came in and just built a content machine. She built up HubSpot and all the tools around that. And so we really had an intentional...”
    high
    Show 2 more quotes
    “Growth came slowly through SEO, Quora, and partnering with bigger companies to get in front of their audiences.”
    medium
    “For go-to-market, Girish tried 20 different channels. Seventeen failed. The three that worked were founder communities (Slack groups, WhatsApp groups), VC portfolio programs with startup discounts, and Google (paid + SEO).”
    high

  • Integrations

    · 2 mentions · 2 sources
    “For go-to-market, Girish tried 20 different channels. Seventeen failed. The three that worked were founder communities (Slack groups, WhatsApp groups), VC portfolio programs with startup discounts, and Google (paid + SEO).”
    high
    Show 1 more quote
    “We added EventBrite integration, customization, and polished it up a little. For every event, we would make around $50-$300 dollars (depending on the size and labor).”
    high

  • Pay Per Click Advertising

    · 1 mention
    “Well, we certainly Google AdWords, like the rest of the world. Did that work for you? Oh, yeah. Google AdWords. You can waste a lot of money on Google AdWords, and we certainly have done that. But I think dialing it in, really finding how to target the right keywords, the right places, the right ...”
    high

  • Organic social media

    · 1 mention
    “Being visible on social media. I monitor discussions around the Google Indexing topics and add my replies there. I don't just spam in replies with my tools, in most cases, I genuinely answer and bring value. If my reply gets a reply, I may include my URL in the next reply.”
    high

  • Search engine marketing

    · 1 mention
    “For go-to-market, Girish tried 20 different channels. Seventeen failed. The three that worked were founder communities (Slack groups, WhatsApp groups), VC portfolio programs with startup discounts, and Google (paid + SEO).”
    high

  • Leveraging existing platforms

    · 1 mention
    “Cross-linking. I added links in the footer on my other products. This is one hidden effect of having multiple products. Each may serve as a lead magnet for the other one. In my case, I have the same audience for all my tools, people who love one of my tools often check out the rest.”
    high

  • LinkedIn

    · 1 mention
    “And social media, to some degree, a little less so. We've had some success with Facebook, less success with some other places. Instagram is interesting. Sorry, not Instagram. LinkedIn is interesting. And we're still trying to sort that out a little bit.”
    medium

  • Reddit

    · 1 mention
    “Growth came slowly through SEO, Quora, and partnering with bigger companies to get in front of their audiences.”
    medium

  • Promoted Listings

    · 1 mention
    “Sponsored listings. I "sponsored" directories to place a banner for my tool on the top of their page/list. Seeing the effect of "boosted" listings. The ROI was good. About $2.5k of revenue came in from these boosts.”
    high

  • Open-source community

    · 1 mention
    “Early on, they sold to individual engineers through a product-led open source SaaS motion.”
    high

  • Inbound

    · 1 mention
    “And now we've built up that sales team along with the BDR team, BDR-SDR team to really compliment all that inbound activity that we've been generating since early on.”
    high

  • Personal network

    · 1 mention
    “For go-to-market, Girish tried 20 different channels. Seventeen failed. The three that worked were founder communities (Slack groups, WhatsApp groups), VC portfolio programs with startup discounts, and Google (paid + SEO).”
    high

  • Advertising on social media

    · 1 mention
    “Not only did we get a lot of people to try our mobile app, but all the attendees thought it was the “coolest” gadget ever. Many event organizers gave us the front-seats sponsor booth, without charging us a dollar. Some gave us free advertising banners at their events. Most importantly, everyone w...”
    high

  • Industry interest

    · 1 mention
    “We decided to target events, since we thought that events is where people would like to meet each other... We bought a huge travel suitcase to hold everything, and we carried it everywhere to print name badges for events.”
    high

  • Affiliate program

    · 1 mention
    “Affiliate partners Made a deal with a few affiliate partners who reached out to me on X and he drove a decent amount of traffic and paid users to me since he was launching on PH the same week,”
    high

  • Partnerships

    · 1 mention
    “Growth came slowly through SEO, Quora, and partnering with bigger companies to get in front of their audiences.”
    medium

How 2,739 businesses grow

Of businesses with mapped growth channels, the share using each — Boardable’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    60% ◀
  • Search/SEO
    57% ◀
  • Email
    48%
  • Community
    35% ◀
  • Content/Inbound
    33% ◀
  • Partnerships
    32% ◀
  • Paid ads
    24% ◀
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    17%
  • Marketplaces/App stores
    10% ◀
  • Product expansion
    2%
  • Influencer partnerships
    2%
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