Privacy-first survey tool for Web3
BlockSurvey grew by optimizing product-led flows and systemizing the sales process, which increased their conversion rate from less than 1% to almost 15%. They also used direct outreach through email, LinkedIn, and Twitter, achieving a success rate of about 20%. Additionally, BlockSurvey employed SEO strategies such as creating over 1,000 survey templates and leveraging a link-sharing feature to drive organic traffic, which accounts for 10-15% of their traffic.
“I also created 1,000+ survey templates as an SEO play. The process started with finding low-search-volume keywords with zero competition from Ahrefs and then using LLMs to generate the survey templates at scale.”
“SEO through product use: BlockSurvey's link-sharing feature helps drive organic traffic and improve their search engine ranking. This now brings in 10-15% of their traffic.”
“Direct outreach: They contact potential customers through email, LinkedIn, and Twitter. This approach has a higher success rate of about 20%.”
“So, I created a prototype of BlockSurvey that would fill the gap and launched it on Product Hunt.”
“Later, BlockSurvey organically grew through product-led SEO. ... It's like traditional product-led growth, but more geared toward using the product to drive traffic, be it building domain authority through backlinks or driving organic traffic through programmatic SEO.”
“RESULTSFrom less than 1% conversion rate to almost 15% by optimizing the product-led flows, adding application funnel & systemizing the sales processFOUNDERWilson Bright”
“Small newsletter ads: BlockSurvey advertised in niche newsletters with 1,000 to 10,000 subscribers, spending no more than $100 per ad.”