How BetterPic Grew

“Ricardo at Betterpic explained that their “Free AI Headshot Generator” was an intentional SEO play. They researched the term, reverse-engineered the opportunity, and built a tool that now ranks high on Google, attracting thousands of potential customers each month completely organically.”

Founderpath high

“We were doing a lot of affiliate marketing. That is also where I think this last month, we did about 77K through affiliate marketing, 100K projected this month. So we're doing a lot of affiliate marketing. The reason why is because most affiliate managers, they're used to like, you know, conversi...”

Libsyn high

“Other than that we work closely with influencers, run ppc ads on google and reddit as we focus on profitability first as we are fully bootstrapped and the majority of our cash goes into finding great people to build the product.”

Starter Story high

“This is why we’ve been driving organic visits from Pinterest through our automated system, which we started early on in our journey to publish over 100+ headshot pictures of men and women on Pinterest. So far, we have driven over 750k+ impressions on our Pinterest page, allowing people to discove...”

Starter Story high

“Adam Stone of startadam.com revealed they get over 700 leads per month by offering a free integration on the Trello app store. This marketplace strategy allows them to capture users already looking for solutions within an existing ecosystem.”

Founderpath high

“All your stuff gets tons of engagement. So this is great. ... I mean, you guys, and obviously, it's a good content marketing strategy for you guys as well.”

Libsyn medium

“Bailey Pumfleet from Cal.com explained their open-source strategy, where a powerful free, self-hosted version of their scheduling tool acts as the primary lead magnet. This model attracted thousands of users and helped them secure 50 paying customers on their launch day.”

Founderpath high

“I think from the beginning, we did invest a lot in SEO... we're doing a lot of backlinking... with the average order value... needed to be SEO first because otherwise, we would never get profitability.”

Libsyn high

“Andy Cloke, the founder of Data Fetcher, built his tool with a freemium model allowing 100 free API requests per month. This simple free offering has been enough to attract his first 51 paying customers and generate over $1,200 in MRR while he bootstraps the business.”

Founderpath medium

“We had a huge affiliate boost coming in. So our affiliate marketing is like kicking in.”

Getlatka high

“Greg Head, a practical founder coach, emphasizes using free resources and high-value content as a way to build an audience before launching a paid product, a strategy that many successful bootstrappers use to de-risk their launch.”

Founderpath medium

“Stefan Smulders used a unique free tool strategy to get started. He offered his LinkedIn automation tool for free to users of competitor tools, asking for feedback in return. This helped him acquire his first users and validate the product, leading to a $5 million ARR.”

Founderpath high

“So profile picture, there is just an SEO play. That is basically something we build overnight. Actually works pretty nicely as well. But it gives a way, a tool to help you, actually. That was more of an SEO play.”

Libsyn high

“The team at dev heads uses a free consultation and low-cost initial website build ($250) to acquire local businesses, then upsells them to a $40/month hosting and maintenance plan, creating a recurring revenue stream from a service that acts like a free tool.”

Founderpath medium