S
B
Backl.io
Login Join Starter Story
Source
Researched profile. Starter Story's AI research system compiled this page from 12 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Backl.io logo

How Backl.io Grew

AI-powered backlink outreach tool for startups

How did Backl.io grow?

Summary of the sourced claims below

Backl.io grew primarily through organic Twitter marketing, where the founder built a personal brand over 1.5 years and launched the product via Twitter, resulting in initial sales and revenue. The company also implemented an affiliate program with a 40% revenue share, which led to skilled affiliate marketers contributing to about half of the sales. Word of mouth became the second strongest growth channel, supported by helping customers succeed and recommendations from SEO agencies.

Channels

14 channels · grouped by how Backl.io grows

  • Twitter

    · 2 mentions
    “I created a video, a launch video and a launch on Twitter on Monday morning.”
    high
    Show 1 more quote
    “My launch strategy was Twitter only. Over the course of the past 1.5 years I had 3000 followers and some close friends I knew would support me at my launch. I sent the tweet on my way to the office and asked a few friends to retweet. At lunch time I had 15 sales. By midnight I made 87 sales and $...”
    high

  • Word of mouth

    · 2 mentions
    “You see that word of mouth has become my 2nd strongest channel. I invest a lot of time helping people who bought my product in getting them successful as I believe that turns them into mini-marketers of my product. I have SEO agencies who recommend my product to their customers.”
    high
    Show 1 more quote
    “A few days in, customers started to recommend my product to others. Word of mouth has become my 2nd strongest channel. I invest a lot of time helping people who bought my product because I believe that turns them into mini-marketers of my product. I have SEO agencies who recommend my product to t...”
    high

  • Affiliate program

    · 2 mentions
    “I also signed up to an affiliate program. ... after I implemented the affiliate program I got contacted by around 5 people who asked if I had an affiliate program. ... And it worked out! ... I currently have three skilled affiliate marketers who now make around half of my sales.”
    high
    Show 1 more quote
    “I also signed up to an affiliate program. After I implemented the affiliate program I got contacted by around 5 people who asked if I had an affiliate program. I decided for a generous 40% revenue share. My reasoning was I wanted my affiliate marketers to become 'part of my marketing team'. And i...”
    high

  • SEO

    · 2 mentions
    “Then I looked into SEO, of course. I didn't want to spend ad money on it. For me, it was clear that the ads was not there. Twitter is also the wrong audience. Social media doesn't really work. So for me, it was clear that SEO needs to be.”
    high
    Show 1 more quote
    “I learned marketing (grew my Twitter followers from 0 to 3000), SEO and most importantly got the idea for my second startup which makes good money.”
    high

  • Organic social media

    · 1 mention
    “Build up an audience and personal brand: I've been posting on Twitter for 1.5 years every day. I found a very personal, authentic style. I show my face. I record videos of me showing my voice. I ask stupid questions. I bring up the courage to humiliate myself in public.”
    high

  • Email List Growth

    · 1 mention
    “You never know. You, you cannot, before you, before you launch and I gave it for free to my subscriber, I wrote them an email, look, there's this Notion page and I, I spent a lot of time and they would not care. They would, I will, I would say they would not even click on the link because they we...”
    high

  • Cold outreach

    · 1 mention
    “Then they said, look, one way to build backlinks is just to do cold email outreach... Then I thought, but just that needs doing. That's the only way I can grow this site.”
    high

  • Corporate gifts

    · 1 mention
    “Recently Twitter has changed their algo and this channel dried out but it didn’t impact my business much since my affiliate and word of mouth channels were strong already.”
    high

  • Contribute on Quora

    · 1 mention
    “I posted a picture of my app on twitter asking 'Would anyone be interested to use this as well?' and got 26 answers. People started DMing me and asked when the tool might be ready. Hesitant at first I stopped building my other project and started building the 'backlink builder'.”
    high

  • Tutorial Video

    · 1 mention
    “I created a video, a launch video and a launch on Twitter on Monday morning. I left the house and I told my wife today I launched this product... and then... I made like three and a half thousand within 24 hours. It was quite a big, it was quite a big launch.”
    high

  • Backlinks

    · 1 mention
    “Then what they talked about as well are backlinks. Then they said, look, one way to build backlinks is just to do cold email outreach. I thought, that's interesting. I never did that and that was way out of my comfort zone. I'm more like an introvert person. I don't really like emailing people. T...”
    high

  • Email marketing

    · 1 mention
    “I gave it for free to my subscriber, I wrote them an email, look, there's this Notion page and I, I spent a lot of time and they would not care.”
    high

  • Direct sales

    · 1 mention
    “And right now, one of the main things I want to grow in Capco is a big corporate client. And big corporate clients, they love to talk to someone. They hate emails because they... Calls. They want calls.”
    medium

  • Referral Program

    · 1 mention
    “I set up an affiliate program with a 40% revenue share. Why? Because my first affiliate told me that’s a fair share. I trusted and went with it and it seems to pay off.”
    high

How 2,705 businesses grow

Of businesses with mapped growth channels, the share using each — Backl.io’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    60% ◀
  • Search/SEO
    57% ◀
  • Email
    48% ◀
  • Community
    34%
  • Content/Inbound
    32% ◀
  • Partnerships
    31% ◀
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    9%
  • Product expansion
    2%
  • Influencer partnerships
    2%
S
Starter Story
Support Privacy Terms