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Attest monetized primarily through recurring subscriptions, converting existing users from a pay-as-you-go model to annual recurring revenue (ARR). This subscription model enabled them to unlock additional customers, mainly through referrals.
“The subscription flip was A, converting those existing users from effectively pay-as-you-go to ARR, and then B, the basis upon which we could unlock, mostly through referrals, a whole bunch of other customers. And deep down, we knew that these were early adopters...we converted a lot more of that...”