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How Astropad Grew

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How did Astropad grow?

Summary of the sourced claims below

Astropad grew by solving a real customer problem and combining a great product with effective marketing. They used podcast advertising in industry-related shows over several months to generate new signups. The company also created blog articles, some of which generated significant traffic, contributing to growth. Additionally, press coverage from major tech sites following their launch helped increase their visibility.

Channels

4 channels · grouped by how Astropad grows
  • Word of mouth

    · 1 mention
    “To attract and retain customers, you need to have the essential ingredients right: Solve a real customer problem, Have a great product, Combined with great marketing.”
    medium
  • Press

    · 1 mention
    “When our launch day came, all of our preparation plus a significant dose of luck paid off dramatically. The tech press loved Astropad and got coverage from most major sites like Techcrunch, The Verge, Forbes, Business Insider.”
    high
  • Re-Engage Email

    · 1 mention
    “We’ve also used podcast ads to find new customers. The podcasts we picked were industry-related (like art and design). We found that just advertising on one episode didn’t move the needle, but the advertising for a couple of months did generate new signups.”
    high
  • Video content

    · 1 mention
    “We’ve had a lot of success writing interesting blog articles. Some generate tons of traffic, and others fall flat, you can’t predict which ones will succeed so it comes down to a numbers game.”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Astropad’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58%
  • Search/SEO
    57%
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%