How Apps Without Code Grew

“Then maybe years later, a year or so later, maybe two years later, actually, we started running a lot more advertising, paid social advertising. And that made a really big difference in growth.”

Transistor high

“I was doing lots of be public, be out there, getting invited to lots of conferences, doing lots of podcasts. That was my first two years of after that code and definitely first four years of entrepreneurship. But then I started feeling icky about it because it was like, I'm doing all these podcas...”

Transistor high

“the first stage of growth you heard me talk about was I was on the phone talking to people. So that was the very first for the first round.”

Transistor high

“Or we would do an affiliate partnership with the people who had email lists and say, Hey, we'll give you a referral fee for the people that you refer us, send people to our webinar, and then for people who sign up at the end of the webinar, we'll give you a referral piece of that.”

Transistor high

“But after that, it was partnerships. So I would reach out to other people who had audiences who I thought would be interested in this. When I first started, I think I did a partnership with a friend of mine who runs an organization called I'm Black in Tech.”

Transistor high

“In the beginning days, I would go live on Instagram a lot and just like share, here's what I'm working on today. I was doing all of the building at the time... So I was just doing that. I was just sharing that and sharing how the process works. ... I was so willing to share stuff openly that they...”

Transistor high

“No, I think building audience and email list is important. I think like, regardless of what you're selling, having an email list and an audience is really critical. I think that there's a lot that the software world can even learn about from like the online education world about how to do that. S...”

Transistor high

“I was doing lots of be public, be out there, getting invited to lots of conferences...That was my first two years of after that code and definitely first four years of entrepreneurship.”

Transistor high

“So we did a webinar instead of me getting on the phone with everyone, which is good because there were way more people the second time.”

Transistor high

“I had started blogging about my experience building Apps Without Code, how I had built Collecto without code, and then I ended up doing a- ... I just got a huge influx from my blog and the TEDx talk of people emailing me saying, hey, I really love what you're doing. Can you teach me how to build ...”

Transistor high

“I was doing lots of be public, be out there, getting invited to lots of conferences, doing lots of podcasts. That was my first two years of after that code and definitely first four years of entrepreneurship.”

Transistor high

“I paid them. So either we had an affiliate agreement. For most of the influencers, it wasn't like a referral affiliate agreement. It was like, we'll just pay you. When I first did this, I'm trying to think of how much I paid. It ranged depending on how big their accounts were. But it ranged from ...”

Transistor high

“And I'm going to take over running ads for a while. And I'm definitely not as good as like our ads manager now and the agency that we work with now. But I was like, okay, we're going to do this. And actually, it's funny because most of my getting in the ways, as I'm saying this out loud, are like...”

Transistor high

“just like looking at people who have built these massive audiences on YouTube, who build audiences on Twitter, who build podcast followings. What I've seen is people who put like their face and like their voice, like video and audio, just like people have a deeper affinity for you if they actuall...”

Transistor medium