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Affiliate analytics platform for content publishers.
Affilimate grew partly through brand partnerships, which can lead to co-marketing such as articles written for partner blogs that offer more reach and domain authority. Its team also used guest posting for backlinks, and built credibility through proprietary-methodology lists, with Monica Lent's own blog reaching organic leads only about a year and a half after it started. Monica Lent has grown her email list primarily through Twitter, which converts at a rate of 30 plus percent when visitors land on the email list landing page.
“I thought that SEO was going to be my distribution plan because it worked for me for something else. But what I didn’t realize was that every product might have different distribution plans, different distribution channels, and some may work better than others. So in that case, SEO was way more c...”
“only now, you know, almost like I would say a year and a half since I started writing some content for this blog, is it really starting to pay off in terms of organic leads and not just finding people who are kind of, let's say, smaller scale publishers.”
“How content and SEO ties her projects together”
“With her current SaaS website, they’re getting over 100,000 monthly page views with 61,000 monthly unique visitors from Google.”
“So one of the things that was a bit of a surprise to me when I started with Affiliate Mate is actually how much more difficult it was to get organic traffic to the site compared to other websites that I've run... only now, you know, almost like I would say a year and a half since I started writin...”
“For example, some Facebook communities focus on blogging for B2B. You’ll find link builders there but you’ll also find editors of websites that you may want to publish for.”
“But I think something that really worked well for me last year was starting with a distribution channel and figuring out the product later. I started with the newsletter and the product quote unquote as the community came down the road after I understood the people who were there. ... I would con...”
“one thing to add about Twitter is that I do primarily grow my email list through Twitter. So that converts really well. So I have something like a 30 plus percent conversion rate from Twitter when they land on the landing page for the email list.”
“I was a member of a lot of blogging Facebook groups... And I kind of realized through my own site, and as I was setting up my own kind of tracking and attribution for where my sales were coming from, you know, which pieces of content were driving the most commissions, I, yeah, I realized that a l...”
“looking to acquire users through Facebook groups and communities is one, you want to make sure you're not going to get kicked out by promoting your product. ... as long as you are, you know, providing something that's genuinely valuable, people are pretty open to external links on Facebook, just ...”
“These posts could be in the form of listicles, ultimate guides, and more: 'The benefit of these types of posts is that they are so much faster: both to create briefs for our virtual assistant, and for the writers to write for because we’ve already done the research.'”
“This also lends a bit of credibility to those lists. Being able to establish that credibility in the content and saying, we have an actual methodology for how we chose these has really resonated with people and also somehow indirectly with Google as well.”
“This then pushed them to try looking for good backlinks through guest posting: ‘There are a lot of communities where you can find people who are doing guest posting for B2B SaaS content and a lot of reputable websites will also accept guest authors. There are a lot of ways to pitch them, and it’s...”
“when we do launch those integrations and form a partnership with those companies, oftentimes there’s also the opportunity to do co-marketing. They will be open to having us write an article for their blog and oftentimes those companies are also potentially bigger and are more established, which m...”
“We have hundreds of programs in our database, and then we’re able to mix and match these into a near infinite number of different articles and do it in a way that’s cost-effective.”
“We run it through some proprietary tools that we have, and then we’re able to extract which ones are the most popular based on this method. This also lends a bit of credibility to those lists.”
“And also I would say word of mouth. So we know like some of the most Successful people in terms of conversions comes from existing customers mentioning us.”
“We have an affiliate program, obviously. But most of our users are not, they don't blog about blogging. So they don't necessarily have the target audience of people who would join our platform.”