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Accelevents
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Researched profile. Starter Story's AI research system compiled this page from 49 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Accelevents Grew

Comprehensive event management platform for hybrid experiences.

How did Accelevents grow?

Summary of the sourced claims below

Accelevents grew primarily through word of mouth, which was their main marketing channel driven by customer experience. The company focused on providing great customer service from the beginning, believing that being there for customers would yield positive results.

Channels

6 channels · grouped by how Accelevents grows

  • Word of mouth

    · 3 mentions · 3 sources
    “We've been really focused on word of mouth as the number one channel and driving that through our customer experience.”
    high
    Show 2 more quotes
    “29:30 - 30:59 The Importance of Word of Mouth”
    medium
    “A prospect lands on the website from search or word of mouth. Instead of being pushed immediately into a long form, they see a chat widget. They ask a specific question about a feature, use case, or implementation. ... Prospects who might have bounced instead started conversations, and those conv...”
    medium

  • Direct sales

    · 2 mentions · 2 sources
    “Jonathan talks about long runs of back-to-back customer calls. Not as a one-off listening tour, but as part of his normal week. His favorite question is “Where are you spending most of your time?” because the answer exposes bottlenecks that dashboards never show.”
    medium
    Show 1 more quote
    “Planhat grew through just two primary channels - paid ads targeting department heads with outcome-based messaging, and direct sales through cold calling.”
    medium

  • Outbound

    · 1 mention
    “Instead of relying on cold outbound sequences that ask busy executives for “30 minutes to see a demo,” his team leaned into something more aligned with their buyers: intimate dinners and executive gatherings where heads of events and field marketing can finally talk with peers.”
    medium

  • Advertising on social media

    · 1 mention
    “Planhat grew through just two primary channels - paid ads targeting department heads with outcome-based messaging, and direct sales through cold calling.”
    medium

  • Founder-led sales

    · 1 mention
    “A true CEO-led strategy is one where the CEO shapes the go-to-market motion by staying close to customers, influencing pricing and packaging, and modeling how the company listens and responds.”
    medium

  • SEO

    · 1 mention
    “Jonathan Kazarian, Founder and CEO of Accelevents, shares how events drive demand and why support, SEO, and customer insight built their revenue engine.”
    medium

How 2,708 businesses grow

Of businesses with mapped growth channels, the share using each — Accelevents’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    60% ◀
  • Search/SEO
    57% ◀
  • Email
    48%
  • Community
    34%
  • Content/Inbound
    32%
  • Partnerships
    31%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    9%
  • Product expansion
    2%
  • Influencer partnerships
    2%
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