BrightEdge

How Two Founders Bootstrapped BrightEdge to $100 Million Revenue

February 21st, 2025

Founded By

Jim Yu

Monthly Revenue

$12.5M

Founders

Employees

300 (est.)

Profitable

Yes

Year Started

2007

Customer

B2B

Founded By
Jim Yu: Monthly Revenue
$12.5M: Founders
2

Employees
300 (est.): Profitable
Yes: Year Started
2007

Customer
B2B

Who is Jim Yu?

Jim Yu, co-founder of BrightEdge, grew up with a passion for technology and entrepreneurship, starting his journey by building his first computer program at age 6 and later earning a BS in Computer Science from the University of South Dakota at 16. Subsequently, he worked at Salesforce, where he deepened his understanding of cloud technologies before founding BrightEdge in 2007.

What problem does BrightEdge solve?

BrightEdge helps businesses turn their online content into actual results like more site visits and revenue, saving them from the blind guesswork of knowing which digital efforts truly pay off.

How did Jim come up with the idea for BrightEdge?

Jim Yu's journey to founding BrightEdge began with a blend of childhood tech curiosity and real-world business challenges. His early experiences, from mowing lawns with his brother to enrolling in college courses at an early age, shaped his knack for identifying opportunities. After gaining significant industry insight at Salesforce, Jim noticed a critical...

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