How Two Founders Bootstrapped BrightEdge to $100 Million Revenue
February 21st, 2025
Founded By
Jim Yu
Monthly Revenue
$12.5M
Starting Costs
$5K
Days To Build
90
Founders
2
Employees
300 (est.)
Profitable
Yes
Days To Build
90
Year Started
2007
Customer
B2B
Founded By
Jim Yu
Monthly Revenue
$12.5M
Starting Costs
$5K
Days To Build
90
Founders
2
Employees
300 (est.)
Profitable
Yes
Days To Build
90
Year Started
2007
Customer
B2B
Who is Jim Yu?
Jim Yu, co-founder of BrightEdge, grew up with a passion for technology and entrepreneurship, starting his journey by building his first computer program at age 6 and later earning a BS in Computer Science from the University of South Dakota at 16. Subsequently, he worked at Salesforce, where he deepened his understanding of cloud technologies before founding BrightEdge in 2007.
What problem does BrightEdge solve?
BrightEdge helps businesses turn their online content into actual results like more site visits and revenue, saving them from the blind guesswork of knowing which digital efforts truly pay off.
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Disclaimer:
The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder.
See the sources we used
here.
10 Dec 2024—You are listening to Conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Huan from Zoom. If you'd like to subscribe, go to getlatka.com…
17 Jul 2024—This podcast interview focuses on the entrepreneurial journey to turn a startup into a +$100M ARR growth business. My guest is Jim Yu, Founder & Exec Chair at BrightEdge
Jim Yu is …
09 May 2024—<p>Founder of Brightedge Jim Yu teaches us the 3 weekly candences he ran to hit $20m, how he set up his org chart from $20m to $100m, and 3 non-standard metrics he tracks. Will the…
01 Jan 2020—The entrepreneurial spirit started young for founder and CEO Jim Yu, who knocked on trailer park doors with his brother, Sammy offering their lawn mowing services. This was Jim’s f…
23 Dec 2015—In this interview you’ll hear what led to today’s guest quitting his job at SalesForce and how he built the $50 million dollar a year company that you’ve probably never heard of. W…
01 Jan 2020—BrightEdge is an enterprise SEO marketing company that transforms online content into tangible business results, like traffic, engagement, and revenue. BrightEdge's SEO platform is…
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