Bounty Hunter

How Bounty Hunter Thrived and Garned Acquisition by Impactable in 4 Years

December 15th, 2024

Founded By

Jovan Miljevic

Founders

Profitable

Yes

Year Started

2020

Customer

B2B

Founded By
Jovan Miljevic: Founders
1

Profitable
Yes: Year Started
2020

Customer
B2B

Who is Jovan Miljevic?

Jovan Miljevic, founder of Bounty Hunter, began his career in the service industry with a background in consulting and agency creation, and previously ran a travel agency.

What problem does Bounty Hunter solve?

Bounty Hunter solves the problem of B2B SaaS businesses struggling to acquire users and optimize their marketing funnel, offering expert strategies for accelerated growth.

How did Jovan come up with the idea for Bounty Hunter?

Jovan Miljevic realized there was a significant gap in the market for B2B SaaS companies seeking experienced growth agencies. His own experiences in the service business sector highlighted the shortage of skilled agencies that could effectively handle aspects such as customer acquisition, retention, and digital analytics in this rapidly growing industry. Observing this demand, Jovan aimed to fill this void by offering comprehensive services tailored to these companies' unique needs.

Before fully diving into the Bounty Hunter concept, Jovan conducted informal research by speaking with industry peers and analyzing market trends. This helped him validate his idea, confirming that businesses were indeed struggling to find agencies with specialized expertise. His prior ventures and consulting roles provided him with the insight needed to pivot from handling a variety of business models to focusing exclusively on B2B SaaS growth.

Jovan initially operated as a boutique agency, testing and refining his approach by working with early-stage SaaS companies. He gained valuable feedback, which allowed him to develop tailored strategies that addressed specific client needs, ensuring a comprehensive service that resonated with the market.

How did Jovan Miljevic build the initial version of Bounty Hunter?

Jovan Miljevic started Bounty Hunter in August 2020 and focused on building a B2B SaaS marketing agency from the ground up with a highly customized approach to services. Initially, his team worked with early-stage B2B SaaS companies, offering a range of services including market research, SEO, paid campaigns, customer support, and product analysis. The agency functioned as a boutique operation providing tailor-made marketing solutions, which involved a comprehensive understanding of client needs and industry dynamics. This extensive process of development meant creating personalized strategies and adjusting continuously to ensure high-quality service, making it a challenging but impactful endeavor. Over four years, Bounty Hunter developed tailor-made marketing strategies for over 70 B2B SaaS companies, significantly shaping their growth phases before being acquired in late 2023.

What was the growth strategy for Bounty Hunter and how did they scale?

SEO

Bounty Hunter employed SEO strategies as a core part of their service offerings, focusing on improving organic search rankings for B2B SaaS clients. This likely involved optimizing website content, targeting high-intent keywords, and securing quality backlinks. Working with over 70 B2B SaaS companies, they fine-tuned their approach by understanding market demands and creating tailored content that resonated with target audiences.

Why it worked: SEO is essential for long-term visibility and lead generation for B2B SaaS companies. By understanding technical SEO and content marketing, Bounty Hunter enhanced the search engine presence of their clients, leading to increased traffic and better customer acquisition.

Paid Marketing Campaigns

Bounty Hunter complemented its SEO efforts with paid marketing campaigns, including paid search and programmatic advertising. They helped clients manage their paid ads on platforms like Google Ads and LinkedIn, focusing on strategies for customer acquisition and conversion rate optimization (CRO).

Why it worked: Paid marketing allows for quick visibility and can drive targeted traffic to acquire new customers rapidly. By combining paid search expertise with CRO, they ensured higher ROI on ad spend, capturing leads who were ready to convert.

LinkedIn Ads

Through their merger with Impactable, a leading LinkedIn ad agency, Bounty Hunter leveraged LinkedIn as a key channel for B2B lead generation. They applied Impactable’s LinkedIn Ads, along with their retargeting capabilities, to deliver comprehensive full-funnel marketing strategies.

Why it worked: LinkedIn is vital for B2B marketing as it connects businesses directly with decision-makers. Leveraging LinkedIn Ads helped them tap into a network of professionals, making their campaigns more effective in reaching potential B2B SaaS clients.

Customized Client Solutions

Bounty Hunter often acted like an in-house marketing team, offering solutions such as product adoption strategies, feature adoption, and user onboarding. This tailor-made approach ensured that their services aligned closely with the individual growth stages and specific needs of each client.

Why it worked: Personalized marketing strategies offer more relevance to the client’s business goals and pain points, thus increasing success rates of campaigns. This bespoke attention led to higher customer satisfaction and retention, making their agency attractive to clients looking for custom solutions.

What's the pricing strategy for Bounty Hunter?

Bounty Hunter offers tailored B2B SaaS marketing services, adjusting pricing based on customized service bundles without a standardized fee structure.

What were the biggest lessons learned from building Bounty Hunter?

Strategic Partnerships Matter: Bounty Hunter's acquisition by Impactable highlights the importance of strategic mergers to leverage complementary strengths and accelerate growth.
Culture Alignment is Key: Successful integration focused not just on financials but also on team dynamics and culture, proving that cultural fit is crucial in mergers.
Transparency Pays Off: Clear communication about goals and expectations with potential buyers helped secure a partnership that aligned with Bounty Hunter’s vision.
Adapt for Growth: Recognizing the limitations in scaling organically, Bounty Hunter pivoted to selling in order to access resources and grow strategically.
Stay Involved Post-Acquisition: By remaining active in the company post-acquisition, Bounty Hunter ensured a smooth transition and continued growth for its team and clients.

Bounty Hunter Acquisition: How much did Bounty Hunter sell for and what was the acquisition price?

In May 2024, Bounty Hunter was acquired by Impactable, after strategic discussions starting in December 2023, enhancing their B2B SaaS marketing capabilities.

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