How This Founder Grew Boomerang Email Tool to $10M ARR Profitably

February 22nd, 2025

Founded By
Aye Moah
Monthly Revenue
$8.33M
Starting Costs
$400K
Days To Build
90
Founders
3
Employees
19 (est.)
Profitable
Yes
Days To Build
90
Year Started
2010
Customer
B2B & B2C

Who is Aye Moah?

Aye Moah, originally from Burma, co-founded Boomerang after working as a team lead at Analog Devices. With a background in engineering and a degree from MIT, she leveraged her experience managing complex projects to create innovative email solutions, focusing on productivity and user needs.

What problem does Boomerang solve?

Boomerang solves the problem of email overload by allowing users to schedule emails and receive reminders, helping them focus on what's important without losing track of key messages. This is particularly useful for busy professionals who deal with high volumes of email, as it prevents important emails from slipping through the cracks and allows for more efficient inbox...

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Sources (4)

nathanlatkathetop.libsyn.com lifehacker.com mixergy.com youtu.be
2 articles · 1 podcast · 1 youtube
nathanlatkathetop.libsyn.com
nathanlatkathetop.libsyn.com Podcast · 2024
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah
<p><span data-sheets-root="1">In 2010, she launched one of the first chrome extensions for managing email. Boomerang quickly got 10k down...
lifehacker.com
lifehacker.com Article · 2014
Behind the App: The Story of Boomerang
Boomerang is like an email magic trick. The plugin lets you schedule emails to be sent whenever you'd like, hide messages for later (like...
mixergy.com
mixergy.com Article · 2022
The story behind Boomerang
Today I’m talking to the founder of one of the OG email marketing tools, Boomerang.
youtu.be
youtu.be YouTube · 2023
Episode 192: Aye Moah, CEO & Co-founder of Boomerang | Host: Julian Torres
Aye Moah is a seasoned startup co-founder and CEO of Boomerang with a decade of experience in bringing category-creating products to mark...