How This Founder Grew Boomerang Email Tool to $10M ARR Profitably
February 22nd, 2025
Founded By
Aye Moah
Monthly Revenue
$8.33M
Starting Costs
$400K
Days To Build
90
Founders
3
Employees
19 (est.)
Profitable
Yes
Days To Build
90
Year Started
2010
Customer
B2B & B2C
Founded By
Aye Moah
Monthly Revenue
$8.33M
Starting Costs
$400K
Days To Build
90
Founders
3
Employees
19 (est.)
Profitable
Yes
Days To Build
90
Year Started
2010
Customer
B2B & B2C
Who is Aye Moah?
Aye Moah, originally from Burma, co-founded Boomerang after working as a team lead at Analog Devices. With a background in engineering and a degree from MIT, she leveraged her experience managing complex projects to create innovative email solutions, focusing on productivity and user needs.
What problem does Boomerang solve?
Boomerang solves the problem of email overload by allowing users to schedule emails and receive reminders, helping them focus on what's important without losing track of key messages. This is particularly useful for busy professionals who deal with high volumes of email, as it prevents important emails from slipping through the cracks and allows for more efficient inbox...
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Disclaimer:
The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder.
See the sources we used
here.
22 Oct 2024—<p><span data-sheets-root="1">In 2010, she launched one of the first chrome extensions for managing email. Boomerang quickly got 10k downloads and grew revenue using a freemium mod…
28 May 2014—Boomerang is like an email magic trick. The plugin lets you schedule emails to be sent whenever you'd like, hide messages for later (like hitting a snooze button), and has a number…
03 Mar 2023—Aye Moah is a seasoned startup co-founder and CEO of Boomerang with a decade of experience in bringing category-creating products to market. Boomerang, the most popular service for…
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