Brighter Image Lab

On Creating An Online Dental Veneers Business

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Bil Watson

Founder, Brighter Image Lab

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Brighter Image Lab

brighterimagelab.com

from Fort Worth, Texas, USA

started

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Want more updates on Brighter Image Lab? Check out these stories:

My name is Bil Watson. I’m the CEO of Brighter Image Lab and we create amazing smile makeovers for people who can’t (or refuse to) pay what the dentist would charge.

The game-changer that allowed us to lead the industry in this segment was the design and creation of the removable dental veneer. We have three branded tiers of veneers (PressOn Veneers™, BilVeneers™, and IncrediBIL™ Veneers) each one more advanced than the last - but all of them being a fantastic, affordable option for a new smile.

Our clients come from all places, all backgrounds. They’re very diverse, but they all share 3 things in common. #1) they’re unhappy with their smiles, #2) they’re not satisfied with the traditional options offered by dentists, #3) they want an affordable option.

That combination of the right audience, with an innovative new product, has allowed us to take advantage of substantial growth in the last 10 years. Even earning us a spot on the INC 5000.

on-creating-a-custom-removable-dental-veneers

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