Bento&co

Starting an E-commerce Store in Japan and Growing to $167,000/month

January 23rd, 2018
Thomas Bertrand
Founder, Bento&co
$167K
revenue/mo
1
Founders
14
Employees
Bento&co
from Kyoto, Japan
started November 2008
$167,000
revenue/mo
1
Founders
14
Employees
market size
$465B
starting costs
$18.9K
gross margin
43%
time to build
330 days
average product price
$20
growth channels
Organic social media
business model
content-library
best tools
Zendesk, TransferWise, Stripe
time investment
Full time
pros & cons
24 Pros & Cons
tips
1 Tips
Discover what tools recommends to grow your business!
platform
customer service
social media
productivity
Discover what books Thomas recommends to grow your business!
Want more updates on Bento&co? Check out these stories:

Hi! Tell me about you and your business.

Hi, my name is Thomas Bertrand, I’m from France and I've been living in Japan since 2003. I started my online store Bento&Co in November of 2008.

We sell Bento Boxes and other kitchenware to customers in 100 countries. We do both B2B and B2C.

In 2016, I also started a new business, a SaaS for online sellers in Japan to manage shipments, called Ship&Co.

bento-and-co-main

What's your backstory and how did you come up with the idea?

When I moved to Japan in 2003, I knew that I wanted to create my own company here.

Being in a completely different environment, in a country with a different culture, different values is something that gets your brain thinking a lot.

In 2005, I started a blog about...

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