How Aux Insights Surpassed $10M Revenue Advising Private Equity Firms
Who is Kasey Grelle?
Kasey Grelle, co-founder of Aux Insights, is a former TV news reporter and business executive with a background in venture capital and mergers and acquisitions, while Jesse Pujji is a serial entrepreneur and CEO of Gateway X, educated at Wharton, with previous experience at McKinsey.
What problem does Aux Insights solve?
Aux Insights helps private equity firms avoid costly mistakes and unlock hidden digital marketing growth opportunities in their potential acquisitions, ensuring smarter investment decisions.
How did Kasey come up with the idea for Aux Insights?
Jesse Pujji and Kasey Grelle's idea for Aux Insights started quite organically. Jesse was regularly receiving calls from friends in private equity, asking for advice on digital marketing strategies for their potential acquisitions. Realizing he had both a unique insight and a network of connections in this niche, he saw a gap that existing consulting giants didn't cover comprehensively—specifically, the bridge between strategy and the actual marketing execution private equity companies need.
Kasey, with her investigative background and keen interest in diligence, was perfect for exploring this opportunity. They both recognized that many firms...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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