How Aux Insights Surpassed $10M Revenue Advising Private Equity Firms
February 28th, 2025
Founded By
Kasey Grelle
Monthly Revenue
$833K
Days To Build
7
Founders
2
Profitable
Yes
Days To Build
7
Year Started
2023
Customer
B2B
Founded By
Kasey Grelle
Monthly Revenue
$833K
Days To Build
7
Founders
2
Profitable
Yes
Days To Build
7
Year Started
2023
Customer
B2B
Who is Kasey Grelle?
Kasey Grelle, co-founder of Aux Insights, is a former TV news reporter and business executive with a background in venture capital and mergers and acquisitions, while Jesse Pujji is a serial entrepreneur and CEO of Gateway X, educated at Wharton, with previous experience at McKinsey.
What problem does Aux Insights solve?
Aux Insights helps private equity firms avoid costly mistakes and unlock hidden digital marketing growth opportunities in their potential acquisitions, ensuring smarter investment decisions.
How did Kasey come up with the idea for Aux Insights?
Jesse Pujji and Kasey Grelle's idea for Aux Insights started quite organically. Jesse was regularly receiving calls from friends in private equity, asking for advice on digital marketing...
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Disclaimer:
The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder.
See the sources we used
here.
01 Jan 2021—Aux is a digital marketing consulting firm that bridges the gap between marketing strategy and financial implications. We partner with leading private equity firms and their portf…
01 Sep 2024—This will be the biggest business I build... About a year ago, I partnered with Kasey Grelle to launch Aux Insights, our private equity consulting company. The business has rapidly…
21 Feb 2025—When Kasey Grelle heard that private equity companies paid marketing agencies to evaluate companies they wanted to buy, she spotted a business opportunity. That realization became …
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