450+ Blog Post Ideas & Topics For Authors Guaranteed To Drive Traffic In 2023

Updated: January 19th, 2023

Looking to write a new blog post but experiencing some writer's block?

Coming up with new blog post ideas and topics can be time-consuming and daunting.

What's even more challenging is coming up with a great content idea - one that will bring you the right traffic and resonate across your audience.

Writing a great blog post can take hours, days, and sometimes even weeks, so it’s critical that you do your research to ensure your post will reach your intended audience.

This post provides you with creative blog post ideas to help spark some ideas for your next article.

Additionally, we provide you with proven tips and strategies on how to find the right blog post topic for your book business.

Different Blog Post Types For Your Book Business

Before we dive into the list of blog post ideas and topics, let’s go over a few common blog post types and how to use them:

How-to-guide content for your book business

How-to-guides are a great way to share your insight and knowledge across your audience.

If you are able to provide answers to a person's search, they will likely click on your article and stay on your site for a period of time.

The more value and answers you bring to your reader, the more they are likely to return to your site and become a customer.

List-based content for your book business

Lists are a great way to consolidate information and provide your user with an easy-to-read blog post.

For those that want a quick answer or don’t have time to read a long article, this is a great way to get your point across and answer your searchers query.

Lists are a great way to build traffic for your blog posts, and they are often quick to write. It’s a win-win!

Interview content for your book business

Why not have an industry expert write a piece of content for you, rather than writing it yourself?

Interviews are a great way to get user generated content for your site - and oftentimes, they will generate quality traffic and interest.

Not only will your audience read this content, but the audience of your interviewee will also read and share this content.

Interviews are a great way to add value to your business while mixing up your blogging style.

List Of Blog Post Ideas For Authors

We put together a list of 450+ blog post ideas for authors to help give you some inspiration for your next article:

  • Talk about the worst day in your life so far
  • Share a To-Do list for your daily life
  • Try your hand at writing a poem for your fans
  • Interview a critic about one of your books and have them explain what they would like to see changed and why
  • Talk about how to plan a book signing event
  • Make a list of apps for readers and review them
  • Around Christmas, share books that would make great presents or other book-related gifts.
  • Create blog posts that link to your online publications
  • Talk about what show from your childhood would you love to bring back and why
  • Talk about writer retreats, why to use them and where to find them
  • Research your genre and talk about what you found
  • Make a list of publishers in your genre, what they are looking for and how to submit to them.
  • Create a soundtrack for your new book and share it on Spotify.
  • Post book blurbs from upcoming books
  • Talk about podcasts and how to use them/do them
  • Talk about why a writer would need a literary attorney and how to find one
  • Talk about creative writing prompts and how to use them for inspiration
  • Talk about how to present your marketing plans to your publisher
  • Talk about different methods to promote a book
  • Have fans contribute or vote on your next book cover & feature it on your blog.
  • Share advice and lessons learned from writing, completing, publishing and marketing your work
  • Make a list of pobcasts for writers
  • Discuss a current event that is important to you.
  • Tutorial with pictures of something you recently made
  • Talk about how to create your own online writing class
  • What your desk looks like and why
  • Talk about social media groups, how to find them and how to use them.
  • List the best selling authors in your genre and why you think they are succeeding
  • Write about an author who has influenced your writing.
  • Talk about how to speak/read in public
  • List great magazines for readers
  • What are press releases and media kits and how to make them.
  • Discuss TV shows or movies that fit within your genre.
  • Is someone assisting you in your research efforts? Feature them!
  • Create a Pinterest board for each of your new characters and talk about them on your blog.
  • Discuss writing/publishing scams and how to avoid them
  • Ask your fans which movies or tv shows that came from books they liked or hated and why
  • Have fans show pictures of who they see as a representation of one of your characters
  • The story behind your story
  • Post a list of websites that list writing jobs
  • Write a review for a book within your genre.
  • List your favorite writer blogs
  • A remembered/current pet (and how that related to your writing)
  • List your Favorite Book Review Blogs
  • Review books that you are currently reading.
  • Talk about synopsis and mistakes to avoid with them
  • Describe what your favorite rainy day activity
  • Share your personal DIY’s: If you like to craft, cook, etc., walk them through a project.
  • Book event you recently attended
  • A letter from an author (you) to the readers (your fans)
  • Talk about which of the four seasons you prefer and why
  • Discuss what blog tours are and how to create one
  • Talk about the e-book market and how it could benefit your career
  • Talk about freelance writing and how to have a career as a freelance writer
  • Talk about how to outline a book
  • Talk about critique groups and review some
  • How to use your local library to further your writing career
  • List tools, websites and businesses that can help writers building a marketing plan
  • Review a movie that was based on a book.
  • The first book that made you realize reading means a lot to you
  • Share a picture of your writing space and talk about some unique or special things you have within that space.
  • Run a fan contest for free books and/or merchandise
  • Feature one of your readers on your blog.
  • Talk about the different types of jobs writers could do and how to find them.
  • Describe your perfect weekend.
  • List the people in your life you couldn’t live without and why
  • Highlight amazing libraries around the world
  • Post background info on your most popular characters or stories
  • Profile the person who inspired your main character in your new book.
  • Talk about your family background/ancestors and how they have shaped who you are today
  • Do you battle writers block? How do you work through that?
  • Spotlight helpful genre infographics
  • How to craft the perfect villain
  • Explain your marketing strategy.
  • If you are a published author with many books under your belt, write about the difference between your first book and your latest. Talk about the differences in style, character development, etc.
  • Explain how you start a new writing project
  • Are you participating in a Slam? Use a Camcorder to videotape it and use the video as your post.
  • Do your characters have special hobbies or interests? Do a post in character talking about those interests - cooking, gardening, various collections, etc.
  • Interview leading members of your industry (agents, editors, publishers, marketers, etc…)
  • Did you talk with a specialist for your book? Interview and feature them.
  • Highlight three current authors that you like/respect and what you like about their books/writing.
  • Talk about how to identify and connect with your audience
  • Talk about author platforms and how to build one
  • Talk about how to choose a setting for your story
  • List your long term and short term goals as a writer/author
  • Feature your favorite reviews of one of your books
  • Talk about elevator pitches
  • Talk about book clubs and where to find them
  • Feature your local bookstore or used bookstore.
  • Who or what inspired your characters.
  • Make a list of authors/writers that have won awards in your genre
  • Talk about if someone gave you a free plane ticket to anywhere in the world, where would you go and why
  • Create a blogging schedule
  • Come across something interesting in your research? Write about it!
  • How to plan everything in your writing career
  • Review books for writers
  • Talk about how to promote your books locally
  • If you also write short stories or novels, explain how poetry enhances your prose.
  • Talk about your favorite book growing up and the impact it had on you.
  • Highlight your favorite quotes about writing.
  • Learn how to pitch articles
  • List of words to use in your writing
  • Talk about how to choose a title for your book
  • Host your favorite authors as guest bloggers on your website
  • Talk about the art of writing a book blurb
  • Explain your plans for your blog (current and future plans)
  • Talk about future story ideas and how to turn them into actual books
  • Discuss how to handle a webcam for the best outcomes
  • Ask your readers what they love most in a story
  • Have your readers help you create a list of books to read for the next 12 months.
  • Talk about how to use social media to help promote your books/writing career
  • Ask your readers to talk about their favorite book heroes and heroines of all time
  • Share how you keep your characters, storylines, etc., organized. Do you use an outline? Notecards? Post-its all over your walls?
  • Talk about the importance of professional headshots
  • Post excerpts from completed and published books
  • Talk about Google Authorship
  • Talk about how to write an “About Me” page
  • Ask your readers what their favorite books were growing up and why
  • Talk about writing magazines, whether you should invest money into them and how to get deals on them
  • Write about the story behind the poem.
  • Talk about if you could witness one moment in history what would it be and why
  • Spotlight helpful blogging infographics
  • For The Writing Community
  • Ask your fans if they would like to see any of your books turned into movies or tv shows
  • Talk about how to write the opposite sex
  • How do the outdoors inspire your poetry?
  • What are the different methods of review books and what a professional book review looks like
  • What advice do you have for wanna be writers? Share your writers story.
  • Talk about how you can’t sit down and write unless _______
  • List things that help to inspire your writing
  • How to make money from your website/blog
  • List great magazines for writers/authors
  • Talk about the best ways to save, organize and access your favorite articles from the internet
  • Post a funny GIF about writing
  • Any writing advice you want to share with aspiring authors.
  • Run story ideas by your fans/readers and ask their opinions on them
  • Your relationship with rejection
  • Ask your readers if they would like to see a continuation or spin off of one of your stories
  • What you’re reading now
  • Share pictures of the town/city/location that inspired the setting of your books. Talk about specific locations featured in the book and why they were included.
  • How you start the day
  • Do you have writer friends? Interview and feature them on your blog.
  • Talk about writing classes
  • How to host a twitter chat or hangout on
  • Create a playlist of your favorite music you like to listen to while you write.
  • If you meditate, write about how mindfulness enhances your poetry.
  • Post a funny cartoon about writing
  • How to juggle a writing career and part time job
  • What was your worst review and what did you learn from it?
  • If you have kids, share how you squeeze in time to write or how you balance the two.
  • Television shows you are currently binge watching. What’s got you hooked?
  • Talk about how to write sequels
  • Ask your readers to post pictures of their ultimate dream reading nooks
  • Talk about the supporting characters in your new book - what inspired their name, personality, characteristics, etc.
  • Discuss your imagery. Help your readers (like me) to understand references that might otherwise be obscure.
  • Update an older popular article with some new information and/or links.
  • How you stay inspired and how other writers can do the same
  • How to plan everything in your blogging career
  • Talk about how to find a publisher and what to look out for
  • Share chapters or sections that might have been cut from the final draft.
  • Ask your readers to describe a book they are dying to read and haven’t found yet
  • Talk about writers block and how to prevent it or overcome it
  • Quotes from books you recently read
  • Share your current favorite song of the day and/or week.
  • Post an encouraging message to writers
  • How you celebrate when your book is completed.
  • List events for readers in your genre
  • Talk about the best thing about being a writer.
  • Share one of your hobbies - what you do when you’re not writing.
  • List your favorite self help books for writers
  • Do you have a writing ritual? Blog about it.
  • Talk about inspiration boards/bulletin boards and how they can help with the writing process
  • Share what makes your writing or style different from other writers in your genre - this might be challenging but try it.
  • What was the best review you have received for a book?
  • Talk about finding niches in your genre and how to use it to gather more readers
  • List websites and tools that will help writers research for a book
  • Talk about audio book and whether or not you should invest money into making one for your books
  • Share articles or news bits that you find interesting, inspiring, or helpful.
  • Talk about the benefits of a writing partner and where to find one
  • Talk about the inspiration behind your current book. If you have more than one book out, do a series on what inspired each of those books.
  • Your relationship with critique
  • Talk about how to throw book parties online
  • Review writing contests
  • Talk about merchandise and how to design it and where to get it
  • Write about your writing process. Do you write every morning? What’s your routine like?
  • Interview a fan about their favorite book of yours
  • List websites/tools that will help you find your next book to read
  • If you are working on a new book introduce your readers to a new character or locations that will be featured.
  • The best meal you ever had (and how you write about food)
  • List key items every writer/author should have on their page
  • Talk about the benefits of business cards, where to get them and how to design them
  • If you’re in a writers group or Facebook Group with other writers, feature one of them on your blog.
  • Take some time out to thank your readers/fans/followers
  • Visit to a museum, art gallery, theater, or other indoor venue
  • Ask your readers what they hate most when reading a story
  • A favorite nature poem (hint: careful not to break copyright laws)
  • Host an open discussion about the book industry from a readers perspective
  • Talk about mistakes to avoid in your manuscript
  • Explain analytics
  • What is your writing process like?
  • Write about or feature someone who has been influential in your writing career
  • Host an open discussion about the writing industry.
  • Talk about how you can use your favorite TV show as inspiration for characters, plots and scenes.
  • How you organize your bookshelf
  • Share the most valuable writing tips you have received.
  • Share your favorite reader resources, websites, and apps
  • Feature your book cover designer - talk about other covers they have worked on, what you love about their work, etc.
  • Name your Top 10 all-time favorite books and why you love them.
  • Talk about flash fiction and how it can help or hinder your writing career.
  • List of words to avoid in your writing
  • Post a funny video about writing
  • Talk about the importance of using keywords and which ones to use
  • List your favorite podcasts and why you like them.
  • Discuss the hardest thing about being a writer.
  • Discuss your research process.
  • List places to find free e-books in your genre
  • Talk about ghostwriting
  • Use your blog to promote your digital goodies and grow your mailing list
  • List magazine that pertain to your niche
  • Post a writing schedule
  • Your feelings on the question of e-readers vs. print books
  • Talk about if you could be any age again for a day, what age would it be and why
  • Share 5 books that have made a lasting impression on you and why.
  • Ask fans to vote on the names of your upcoming characters.
  • List events for readers in your niche
  • Talk about how to run contests for your fans to drum up business
  • List all the different ways your fans can find and buy your books
  • Write reviews of books you’ve read for fun
  • List the best selling books in your genre and why you think they are succeeding
  • Your grammar and usage pet peeves
  • List your favorite foods you just couldn’t live without
  • Are your characters based on friends or family? Give them more insight into how they inspired that character.
  • Share your morning routine.
  • Share the best writing advice you’ve ever gotten.
  • Talk about travel writing and how to become a travel writer
  • Talk about legal matters that writers need to be aware of
  • Share specific struggles you face when writing and how you have (or are trying to) work through them.
  • Include links to your books in the signature line of every blog post
  • Share how you discover new books to read and have your readers share how they discover new books in the comments.
  • Favorite family recipe (or the meals that inspire your characters’ food)
  • Show pictures of amazing reading nooks and book spaces
  • Discuss ideas on how to engage your readers/followers/fans
  • Discuss what a book launch team is and how to create and use one
  • Meeting one of your favorite authors
  • Create a viral video that depicts a scene in your book
  • Talk about how to find a literary agent and what to look out for
  • The craziest thing you’ve ever done in the name of research
  • Share your most embarrassing experience
  • List the earning potential of authors who use publishers in your genre
  • Create a blog post featuring great new book reviews
  • Host a contest by giving your readers a challenge. Give them four words to use in a poem and ask them to submit their entries. Judge their poems and award prizes.
  • Remind your fans of what social media platforms they can follow you on.
  • Talk about places to donate your book and how that will help earn new readers
  • List your favorite Author Blogs
  • Favorite memories from the library
  • Talk about your astrological sign and if the description fits you
  • How to become a full time writer
  • How to make an audio book
  • Interview your local librarian.
  • Create a submitting schedule
  • Ask your readers which genre they hate to read and why
  • Talk about Web/Blog design tips
  • Talk about book plots and how to build strong ones
  • Host a contest for readers to encourage them to leave comments
  • List your long term and short term goals for marketing your book
  • Go into more detail regarding a subtopic of your book.
  • Interview your significant other about your writing career and how they feel about it
  • Talk about street teams, how to form them and how to use them.
  • Include social media “follow me” icons in your blog posts
  • Feature one of your favorite charities and why it’s important to you.
  • Research the readers in your genre and talk about what you found
  • The advantages of renting a billboard to advertise your book\
  • How you feel when other people are talking about your writing
  • Discuss the option of seeking help from your biggest fans to help spread the word of upcoming books
  • Talk about past holidays (during a time when that holiday is coming up)
  • Favorite sad ending from a book
  • Host an open discussion about what a reader wants from an author, book and/or series.
  • How to get your local library to order the books you are interested in
  • Talk about Google campaigns
  • If you are researching your new book share how you are going about it - and include pictures if you can!
  • Post a funny song about reading
  • Discuss how to use astrological signs to create deeper characters
  • Talk about writing contests and how they can help your career
  • Talk about how to revise and edit and the difference between the two
  • Talk about where and how to host a book reading
  • Ask your readers what their favorite tv and movie is and why
  • How you take care of yourself/practice self-care.
  • Share the first piece you ever wrote - talk about how you’ve grown as a writer and what you’ve learned from it.
  • Write a list of discussion topics for a book club reading your book.
  • Discuss whether or not you should do the reading for your audio book
  • Talk about the best day in your life so far
  • Talk about book clubs and how they can help your career
  • If you are a self-published author share how you went about that process.
  • Taking a hike from a writer’s point of view (stopping to research birds, flowers, mushrooms, and other things you might need to write about in your work)
  • Explain your outlining process
  • Talk about tips, tricks and tools that help keep your writing career organized
  • List your favorite blogging resources and articles
  • Create a list of books that are based off of certain holidays, situation, etc…
  • Share a character's "favorite recipe" or a "secret family recipe" and cook it. Share pictures.
  • Talk about the query process and any personal experience you have with it.
  • If you are a published author share how you published your first book.
  • Share a place that you go to to find inspiration (museum, park, coffee shop, etc.).
  • List your personal goals for the coming year
  • Talk about how to come up with character names
  • Talk about how the story you're currently writing stands out from others in your genre.
  • Write the blog post as one of the characters in your book.
  • Share writing advice to aspiring authors - what are three things you wish someone would have told you?
  • Describe how to speed up the writing process
  • List all the different ways your fans can find and buy your merchandise
  • Share your character's backstory.
  • If you’re starting a New Years resolution, share what you’re doing and your progress.
  • Where do you find inspiration?
  • If you’re a new author, talk about your writing style and what readers can expect to experience in your books.
  • Post “How To” articles pertaining to writing
  • Hold a competition for your fans on who can design the best book cover
  • Ask your readers to talk about their favorite book villains of all time
  • Talk about how to treat your writing career as a business
  • Find a cooking, craft, make-up, or hairstyle tutorial on YouTube and try it yourself. If you can video yourself doing it, even better! It a good way to show your fun/personable side.
  • Talk about the best vacation you’ve ever had in your entire life, explain why it is and post pictures if you can
  • Talk about how to throw a launch party (online or in person)
  • Post a funny video about reading
  • Talk about how to make money reviewing books
  • Talk about how to run a blog when you are an author/writer
  • Spotlight great writing articles from other writers/authors/bloggers.
  • Ask your fans what social media outlet they use the most
  • Talk about your favorite TV shows and what you love about them.
  • Favorite happy ending from a book
  • Post and interview of some of your blog followers who comment the most.
  • Discuss time management tools for writers
  • What inspires your story ideas and characters
  • Gardening (your favorite flowers)
  • Talk about mistakes you’ve made with your first MS (unpublished or published)
  • List blogging content generators and how to use them
  • Which poet(s) influenced you the most in your writing and why?
  • Cross-promote on your blog with other writers
  • How you keep track of all the books you read
  • Share a To-Do list for your daily writing life
  • Have your fans submit questions that you answer on your blog.
  • Talk about the benefits of partnering with a brand that is in your niche
  • Ask fans to create their own book trailer of one of your books
  • Let your fans know what hashtags to follow to get information on your books
  • How you market your books.
  • Have an open discussion about the types of merchandise your fans want
  • What struggles do your characters face?
  • List your goals as a writer, blogger, author for the year
  • Talk about how to write dialogue between characters
  • Share a monthly post about what you’re currently reading.
  • Talk about the people who have helped you with your book - your editor, designer, illustrator, etc.
  • List some exercises/stretches for writers
  • Put new writers minds at ease with your "Top 10 Most Common Writing Obstacles Every Writer Faces" list.
  • Post a funny GIF about reading
  • Books that you reread again and again
  • List your favorite websites that help writers
  • Talk about tax deductions available to writers
  • What elements from your life were weaved throughout your latest book?
  • Talk about the difference between a reader and a fan and who to invest the most money and time in
  • Talk about keeping a writers journal and a writers notebook and the difference between the two
  • Feature writers you network with (Interview them on your blog post, talk about their latest work
  • Spotlight helpful writing infographics
  • A special sighting of something outdoors
  • Your participation in a book group
  • Is your book historical fiction? Write about what life was like then. Share special details within your research, food they ate, how life was different, etc.
  • Explain SEO for bloggers
  • Write a blog post about how readers can be a part of your launch team. This should be done about 8-9 weeks before your release date.
  • Talk about the benefits and disadvantages of creating social media pages for your most popular characters
  • Your writing process
  • Talk about how to find an editor
  • List your all time favorite bands, songs, and/or musicians and why you like them.
  • Post a review of any writers retreat you’ve gone to along with pictures of your time there
  • Ask for fans favorite storylines and see if they have ideas or suggestions regarding what should happen next.
  • Post a list of blog post ideas 🙂
  • Talk about how to format a MS
  • Talk about how to make book trailers
  • Research each popular social media sight and how best to use them for your writing career
  • Write about a subject or cause that you’re passionate about.
  • List websites/programs cost $ but will help your promote your book
  • How you do your research.
  • Share the story of how you became a writer, who inspired you, etc.
  • Explain how you research for a book
  • The chores you love and hate most
  • Some favorite items in your office
  • Talk about how to come up with idea for blogs
  • Talk about tips, tricks, and tools that help keep your life organized
  • How to stay on Google search engine’s good side
  • Discuss how to make an e-book out of your old blog post articles
  • List your least favorite foods and why
  • Talk about what you hope your readers take away from your new book.
  • Talk about how to handle bad reviews and how to learn from them as a writer.
  • Talk about social media roundup sites and how to use them for your blog and social media platforms
  • Describe how to speed up the blogging process
  • Did Billy Collins recently visit your town? Write about your experience hearing him in person. What was he like? How did the crowd respond to him? Write about your experience hearing other poets as well.
  • Post teasers of upcoming books and WIP’s
  • Have fans submit a situation, a time period, and problem on social media. Randomly pick suggestions and write a short story using those words for inspiration.
  • Share past holiday photos, traditions and stories.
  • Write about what a typical writing day is like for you
  • Who is your writing hero?
  • Talk about grants for writers, how to apply for them and where to find them.
  • List your all time favorite actors and why you like them.
  • List story ideas you hope to tackle in the future
  • Review writing products
  • Build a budget and a timeline for marketing your books
  • Things that inspire you that have nothing to do with printed words
  • Post a funny cartoon about reading
  • Describe your experience at a poetry reading. In fact, you might also want to create a recording of it and include it on your blog, so your readers can hear your voice.
  • Post a funny song about writing
  • How to plan everything in your marketing career
  • Create a dream cast of actors for your books
  • Have an open discussion about what your readers what to see next from you
  • Make a list of apps for writers and review them
  • Talk about facebook campaigns
  • Create a post that lists and groups like minded articles you’ve written in the past
  • Make a list of podcasts for readers
  • What is your ultimate goal as a writer?
  • Share a collection of your favorite book covers/cover art and why you like them.
  • Ask your fans/reader who would like to be a part of your street team
  • Post a photo that represents your fantasy _______
  • Talk about how to build a scene
  • List free sites that will help your promote your book
  • Hold a competition for your fans on designs for certain merchandises.
  • Do a blog tour
  • Working on a new book? Share the first chapter and get feedback.
  • Name the 5 biggest writing distractions in your life right now and talk about ways to deal with them
  • Talk about how to get local newspapers, tv programs and radio shows to interview you
  • A writing conference that you are excited to attend (or that you just attended)
  • Talk about the importance of book covers and how to design one
  • Write reviews of books you’ve read in the current genre you write in
  • A special mentor
  • How to juggle a writing career and a full time job
  • Talk about blog newsletters, their benefits and how to use them.
  • A new outfit that you love
  • Talk about the different tools amazon has for writers
  • List websites that post creative writing prompts and picture prompts
  • Take a poll to see which book cover your fans liked the most
  • Interview one of your characters.
  • Talk about how you use music during your writing process.
  • Talk about hashtags and how to create ones for your books
  • Challenges of the writing life and how you overcome them
  • How to craft a perfect hero/heroine
  • Your relationship to a special tree, park bench, or outdoor spot
  • Ask fans on social media what they look for in a book. Take those answers and write a post about how your new book fits into what they are looking for.
  • Talk about your brainstorming process
  • Review writing classes you have taken
  • Write about what a typical day is like for you
  • Spotlight fellow writers who support and inspire you
  • Talk about writing organizations and review some
  • How you keep focused during long writing sessions
  • List the first 5 things you would do if you suddenly had millions of dollars
  • Interview your characters so that your fans get to know them better

Guide: How To Find Content Ideas

Finding the right content type and topic for your blog is critical. The last thing you want is to spend hours and days writing a piece of content that doesn’t end up performing well.

We’ve outlined tips to help you find the right blog post topic

1. Find Blog Post Topics Using Google

Google search is a great (and free) tool for finding a content type and topic.

You can actually use google autocomplete to see what people are searching for:


2. Find Blog Post Ideas Through Competitors and Useful Websites

A great way to find content types is by seeing what your competitors with similar audiences are doing.

There are a few different ways you can do this:

  • Manually going through different websites to see what others are writing about
  • Use a tool like ahrefs to see top-performing websites and topics

3. Find Content Ideas Using Google Search Console

Google search console is a great and free way to see what your audience is searching for:


4. Make Sure You Can Perform Well For The Content

Just because your audience is searching for something, doesn’t always mean you can win for that content.

Consider looking at existing search results and other top-performing websites. Then, ask yourself a few questions:

  • Are these top-performing sites massive businesses? If so, what would it take to rank for something like this?
  • Is the existing content in the search results good quality?
  • Are there ways that I can improve this content type? (ie. adding photos, videos, optimizing keywords, making the posts longer and more valuable to the reader, etc)

Pat Walls,  Founder of Starter Story
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I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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