Animal Behavior College Inc.

How I Started A $1M/Month School Focused On Animal-Related Programs

May 11th, 2020
Steven Applebaum
$1M
revenue/mo
1
Founders
72
Employees
Animal Behavior C...
from Santa Clarita, California, USA
started June 2001
$1,000,000
revenue/mo
1
Founders
72
Employees
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Hello! Who are you and what business did you start?

Hi! My name is Steve Appelbaum and I started a vocational school called Animal Behavior College (ABC). Having trained dogs for years and seeing how dramatically the pet industry was (and still is) growing, I wanted to create something that would allow passionate animal lovers a real chance to earn a living helping animals.

Back in 1998, the only two educational paradigms I knew were brick and mortar and correspondence type programs. I rejected the brick and mortar model because I didn’t have the capital to set up physical locations all across the nation. What’s more and I guess in 1998 I was ahead of my time, I believed that the internet would revolutionize education and make many conventional educational facilities obsolete.

Correspondence (distance learning) programs were the other option and while these were not new concepts, I didn’t like them because they lacked the hands-on element I knew was vital for people to experience if they wanted to become working dogs trainers. Since the only two options I knew weren’t going to cut it, I thought of a third option.

At that time, I had another company that was supplying a...

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