On Creating A Probiotic Beverage Brand And Growing 20% MoM
I’m Zack Abbott, a PhD microbiologist and founder of ZBiotics. I started this company in an effort to bring genetic engineering directly to consumers. At first I was inspired by the idea to leverage edible probiotic bacteria as a way to engineer new biological functions into the body. As I looked into it more, I got more and more frustrated with how the industry around “natural foods” was intentionally manipulating people and fanning the flames of fear for their own profit (e.g. you can find “non-GMO water” in the grocery store these days). While it is undeniable that some companies have used GMOs irresponsibly, criticism should be levied at those companies, not the technology. Many companies are doing amazing things for humanity and the environment using genetic engineering, but they are afraid to advertise that they use this technology to build their products, despite their undeniable benefits. And other companies are committing to less efficient and less sustainable practices just to bow to consumer fears around GMOs -- fears that are fanned by companies that have a vested interest in consumers rejecting this technology outright. It disturbed me, and I saw an opportunity to try to stand up for the potential of GMOs by applying the technology to products that could directly benefit consumers in ways...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
