1,000+ Clever Women's Shoe Line Names

Updated: June 10th, 2025

So, you've come up with the perfect women's shoe line idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your women's shoe line stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best women's shoe line ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your women's shoe line.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Women's Shoe Line Name Generator

Want to come up with your own unique company or brand name?

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Ideas

Catchy women's shoe line name ideas

  • BrownSandals
  • Red Footwear Place
  • Prepared Footwear
  • GoldenSandals
  • The Flimsy
  • Premenopausal Sexes
  • Irish Female
  • Indian Slippers Co
  • Jeans Spot
  • Muddy Clogs Collective
  • Professional Men Spot
  • The White Clogs
  • Worn
  • Slippers Group
  • Protective
  • Kitchen Women
  • Coarse
  • Flannels Sandals
  • Jeans Trading Co
  • The Yellow
  • Brown
  • Soles Pro
  • Fine Fashionable
  • Made
  • The Pretty
  • The Supportive Shoe
  • The Strapped
  • Urban Female
  • The Suitable
  • Wear Soles
  • Pretty Females Pro
  • Cheap Footwear Group
  • Jackals Sandals
  • Migrant
  • Fancy Faulty
  • Fitting Footgear Collective
  • WingedSandals
  • Oxfords Trading Co
  • Flat Socks
  • Dainty
  • Old Place
  • The Aboriginal
  • Snow Sneaks
  • Narrow Footwear Place
  • Elegant Footwear Spot
  • Warp Oxfords Place
  • The Straw
  • Giving Women
  • BlueShoes
  • HandmadeSandals
  • CorrectiveShoes
  • Boots Group
  • ItalianSandals
  • Fitting Sandal Group
  • HolyWomen
  • Mothers Place
  • Fancy Faulty
  • Wear Sneakers Trading Co
  • Best Sandals Trading Co
  • Like Shoe Place
  • Like
  • The Plain
  • Expensive Brogues
  • Stout Sandals
  • Heavy Sandal Pro
  • Beginning Women
  • The Usual Footgear
  • Worn Sneakers
  • Females Collective
  • Sandals Spot
  • WetSandals
  • BeautifulWomen
  • The Made
  • ThickSandals
  • ItalianFootwear
  • Nice
  • Opinion Women
  • Boots Co
  • Angles Sandals
  • Beautiful
  • The Light
  • Plain Slippers Trading Co
  • The Older
  • ToedSandals
  • Fitting
  • Spiked Socks
  • The Rough
  • Tight
  • The Few Mothers
  • The Indian Espadrille
  • The Attractive
  • Female Co
  • OtherWomen
  • Everyday Sandals
  • The Soft Booties
  • Sturdy Skins
  • Big
  • The Abused
  • Married Gals Spot

Creative women's shoe line name ideas

  • Light Boots
  • Bed linen Women
  • The Shiny
  • Bitten Women
  • The Beautiful Sexes
  • Wooden Brogues Trading Co
  • Soft Shoelaces
  • Leather Sandal Spot
  • Red Footwear Place
  • The Strappy
  • Nailed
  • Hispanic Females Collective
  • The Spiked
  • Warp Oxfords Place
  • The Class
  • KoreanWomen
  • Flat Footwear Pro
  • Old
  • Expensive Footwear Co
  • The Expensive
  • Fine Fragrances
  • Conventional
  • Heavy Slipper Pro
  • Red Place
  • Wet
  • Respectable Sexes Spot
  • Married Female Group
  • LeatherFootwear
  • Straw Slippers
  • TireSandals
  • The Yellow Place
  • The Strap
  • The Waterproof
  • The Stylish Sneakers
  • Leather Oxfords
  • The Laced
  • Cocker spaniel Sandals
  • Place Pro
  • Irish
  • The Sturdy
  • Soled Shackles
  • The Aged
  • Laced Espadrille Trading Co
  • Listen Women
  • The Healthy
  • Purple Shoes
  • Old Place
  • Strappy Sunglasses
  • Camels Sandals
  • Practical Booties Collective
  • Premenopausal Female
  • The Flat
  • ToedSandals
  • Comfortable Sneakers Collective
  • Straw Sarongs
  • The Born Wives
  • Fine Faulty
  • Gals Trading Co
  • Plastic Footwear Group
  • High Place Co
  • Strapped Strappy
  • Elderly Females
  • Summon Women
  • Winged Boots
  • White Workingwoman
  • OlderWomen
  • Place Group
  • Jackals Sandals
  • Comfortable
  • The Protective
  • The Fitting Sandals
  • Boots Co
  • BrownSandals
  • Gold
  • The White
  • The Roman Booties
  • The Indian
  • The Soled
  • BeautifulSandals
  • The Rough Boots
  • Clogs Place
  • Expensive Shoes Collective
  • Booties Co
  • Irish Gals Spot
  • The Stout
  • Boots Spot
  • Goody Brogues
  • The Comfortable Place
  • The Casual
  • Sturdy Stubs
  • The Usual Footgear
  • Dusty
  • Strappy Socks
  • The Fewer Sexes
  • Sturdy Shoelaces
  • Bangles Sandals
  • Elderly Wives Pro
  • LikeFootwear
  • Single Men

Learn more about starting a women's shoe line:

Where to start?

-> Women's shoe line plan
-> How to finance a women's shoe line?
-> How much does it cost to start a women's shoe line?
-> Pros and cons of a women's shoe line

Need inspiration?

-> Other women's shoe line success stories
-> Marketing ideas for a women's shoe line

Other resources

-> Profitability of a women's shoe line
-> Women's shoe line tips

Funny Women's Shoe Line Names

  • Sandal Trading Co
  • Laces Co
  • Minute Women
  • The Snow
  • Gender Place
  • Plastic Footwear Group
  • Slippers Collective
  • Sandell Sandals
  • ComfortableFootwear
  • Elaborate Espadrille Collective
  • Soft Slippers Place
  • The Wet Sneakers
  • The Corrective Sandals
  • Soles Pro
  • Yellow Sneakers
  • Abused
  • White Slippers
  • Gender Trading Co
  • Sipping Women
  • Thonged Place
  • Footwear Co
  • Younger
  • The Polished
  • Rawhide
  • Socks Spot
  • PinkShoes
  • GoodyShoes
  • Mothers Place
  • Holy
  • Tan Laces Spot
  • ProperFootwear
  • The Older Female
  • Educated Ladies
  • The Thick
  • Stout Sandals Co
  • FlopSandals
  • Female Collective
  • PlainSandals
  • The Straw
  • The Embroidered
  • Soled Soles
  • CrudeSandals
  • Elegant
  • Gender Pro
  • HeeledShoes
  • Shiny Footwear Pro
  • Red Espadrille Pro
  • YoungWomen
  • The Special
  • Prepared Footwear
  • Professional Men Spot
  • The Pretty
  • Shoe Pro
  • Fitting Footgear Collective
  • Cheap Sneaker Pro
  • LeatherShoes
  • Made Sneakers Spot
  • MagicSandals
  • Appropriate Sandals
  • Worn
  • The Southern
  • Brown
  • The Elegant
  • The Abused
  • Sneakers Co
  • Slimming Women
  • Delicate
  • White
  • Sturdy
  • LightShoes
  • Supportive
  • Wooden Brogues Trading Co
  • Made Boots Trading Co
  • The Wear
  • Nice
  • Greek
  • Candel Sandals
  • Light Sneaker Collective
  • Elderly Wives Pro
  • The Many
  • Pink Sandals Place
  • Female Faulty
  • The Comfortable Slipper
  • Sandals Trading Co
  • Plastic Footwear
  • Fitting Fashionable
  • The Heeled
  • Orthopedic Booties Co
  • Female Co
  • Many
  • EmbroideredSandals
  • Soft
  • Soled Sneaks
  • Immigrant Wives Group
  • BeautifulSandals
  • Flat
  • Blue
  • Woman Women
  • Boots Co

Cool women's shoe line name ideas

  • The Two
  • Brown
  • Soled Shackles
  • White
  • Aged Gals Place
  • Snow Shoelaces
  • Shiny Sneakers
  • Handel Sandals
  • Green
  • The Soft
  • The Southern Gals
  • The Heavy Jeans
  • Divorced
  • WingedSandals
  • DustySandals
  • White Widows
  • Irish Gals Spot
  • Strapped Strappy
  • Strap Sunglasses
  • The Notable
  • New Soles Place
  • The Decent Shoes
  • Improper Booties Trading Co
  • MarriedWomen
  • The Aboriginal
  • Thin Strappy Co
  • White Wife
  • Proper Shoes
  • The Wet Slippers
  • Best Sandals Trading Co
  • SnowShoes
  • Kitchen Women
  • WearSandals
  • The Big
  • Native
  • Ideal Sneakers Pro
  • Like
  • Fine Florsheim
  • Yellow Sneakers
  • Fancy Fashions
  • Golden
  • The Stylish Sneakers
  • Yellow
  • Expensive Footwear Co
  • The Healthy
  • Fine Fashionable
  • Low
  • ItalianFootwear
  • Slippers Group
  • Nice
  • Fancy Fitting
  • LeatherShoes
  • Urban
  • The Polished
  • Leather Espadrille Place
  • SpikedShoes
  • Thick Slippers Spot
  • Espadrille Place
  • Fitting Fancy
  • Big
  • Clogs Place
  • Flat
  • ToedSandals
  • Wet
  • Married Females
  • The Pretty
  • Other
  • Sneaker Group
  • FewerWomen
  • The Single
  • ComfortableShoes
  • The Older
  • Snow Socks Collective
  • Heavy Sandal Pro
  • Strapped Sneakers
  • Wear Soles
  • Standard Sneaker Group
  • White Workingwoman
  • Strap Shoes
  • Bed linen Women
  • The Scuffed
  • The Plaited
  • Laces Place
  • Shiny Brogues Spot
  • Jeans Trading Co
  • Strappy Socks
  • IndigenousWomen
  • Daniel Sandals
  • Soft Slingbacks
  • Dainty Laces
  • Gals Trading Co
  • Fashionable Furniture
  • Sneaker Spot
  • Female Faulty
  • Footwear Place
  • Shoes Trading Co
  • The Wet Sneakers
  • Footgear Pro
  • Males Group

Unique women's shoe line name ideas

  • The Better
  • Tire Espadrille Place
  • The Supportive Shoe
  • Comfortable Sneakers Collective
  • The Wooden Place
  • Gals Spot
  • Summon Women
  • Slippers Trading Co
  • The Attractive
  • The Flimsy
  • Sandal Group
  • Plastic Footwear
  • Migrant
  • The Cheap
  • AthleticShoes
  • The Expensive
  • The White Clogs
  • LikeFootwear
  • TatteredSandals
  • Yellow Jeans
  • Scuffed
  • Heeled Soles Spot
  • Rural
  • Booties Place
  • The Beautiful Socks
  • The Older Female
  • The Priced
  • HeeledSandals
  • Old Ladies Collective
  • Irish Female Place
  • Spiked Socks
  • The Sturdy
  • Century Wives Collective
  • Purple Slippers Collective
  • OtherWomen
  • Muddy
  • Roman
  • Everyday
  • The Quality
  • Most Sexes Collective
  • BrownSandals
  • The Strappy
  • The Standard Shoes
  • The Crude Jeans
  • Clogs Collective
  • The Comfortable Slipper
  • Soft
  • Rude
  • Hobnailed Soles Co
  • Clogs Group
  • Urban Gender
  • Fine Booties
  • The Divorced
  • The Clean
  • Beginning Women
  • Married
  • Place Pro
  • Winged Slippers Pro
  • Wooden Brogues Trading Co
  • Brogues Group
  • The Century
  • Shoe Group
  • The Unsuitable Shoes
  • Sturdy Shoelaces
  • The Pregnant
  • Ninon Women
  • Clumsy
  • New Sandals Pro
  • Elderly
  • The Fitting Sandals
  • Brown Slippers Collective
  • Annals Sandals
  • Open Clogs Trading Co
  • The Soled
  • The Brown Clogs
  • ElderlyWomen
  • ShinyShoes
  • InadequateFootwear
  • Stout Socks
  • Warm
  • Soled Shoelaces
  • Sturdy Stockings
  • Elegant
  • Gender Place
  • PopularFootwear
  • BornWomen
  • Heavy
  • Footwear Co
  • The Waterproof
  • White Womankind
  • Narrow Footwear Place
  • The Hispanic
  • Born
  • OrthopaedicFootwear
  • Leather Oxfords
  • The Flat
  • Silver Strappy
  • The Indian
  • Soled Stockings

Cute women's shoe line name ideas

  • Pretty Females Pro
  • Greek Thonged Pro
  • The Made
  • Purple Shoes
  • Plaited
  • Wives Spot
  • White Wimmin
  • Laces Co
  • Gold
  • Thick
  • Footgear Collective
  • Coarse Sneakers Group
  • Elaborate
  • The Made Booties
  • Soled Sneakers
  • Candle Sandals
  • Ladies Co
  • Old
  • Sandal Trading Co
  • Brogues Trading Co
  • Greek
  • The Practical Shoes
  • Old Place
  • Warp Oxfords Place
  • The Wet
  • The Popular Shoes
  • Soled Slacks
  • The Golden
  • Strappy Slacks
  • Elderly Wives Pro
  • PinkShoes
  • The Casual Sneakers
  • Irish Female
  • Pretty Footwear Place
  • Place Group
  • Pimping Women
  • Most
  • Expensive Shoes Collective
  • Worn
  • Slimming Women
  • The Thick
  • Wives Group
  • Flannels Sandals
  • Soled Sarongs
  • Respectable Sexes Spot
  • OldWomen
  • PracticalFootwear
  • The Rough Boots
  • Fashionable Faulty
  • Leather Sandal Spot
  • Stylish
  • Soles Trading Co
  • Beautiful Ladies Spot
  • Sneakers Group
  • Light Sneaker Collective
  • Plain Slippers Trading Co
  • Thonged Place
  • The Straw
  • Educated Gals Co
  • Scuffed Stockings
  • The Beautiful Sexes
  • LeatherFootwear
  • Slipper Group
  • Footwear Spot
  • Flat Footwear Pro
  • Red Place
  • Brogues Place
  • Stout Boots Spot
  • The Poor Female
  • EmbroideredShoes
  • Spinning Women
  • The High
  • Supportive
  • The Outdoor Boots
  • The Yellow Place
  • Soft Sandals Spot
  • Dusty Brogues Co
  • Dusty
  • UrbanWomen
  • WornSandals
  • Married Mothers Group
  • Fitting Fragrances
  • The Special
  • Boots Collective
  • Stout Sneaks
  • Light
  • The Red
  • Shoes Co
  • Boots Group
  • Mothers Pro
  • Clogs Trading Co
  • Booties Co
  • CorrectiveShoes
  • The Low Footwear
  • Premenopausal Females
  • Coarse Booties Place
  • Sturdy Stubs
  • The Poor
  • Espadrille Spot

Clever women's shoe line name ideas

  • Italian Socks Spot
  • Slippers Pro
  • The Elegant
  • LightShoes
  • Delicate
  • MagicSandals
  • Elaborate Espadrille Place
  • Thonged Footwear Trading Co
  • AgedWomen
  • OutdoorFootwear
  • Holy
  • The Menopausal
  • Soft Stubs
  • Thin
  • The Dusty Socks
  • Thonged Jeans
  • The Postmenopausal
  • Nailed
  • GoldenSandals
  • The Coarse
  • DiabeticFootwear
  • Candel Sandals
  • Italian Sneakers Group
  • Strap Stilettos
  • DelicateSandals
  • Beautiful
  • TireSandals
  • Wooden
  • Appropriate Sandals
  • Hobnailed
  • Aged Males
  • Sneaker Collective
  • Expensive Brogues
  • Abused
  • BeautifulWomen
  • Hispanic Females Collective
  • The Everyday
  • The Light Boots
  • Mantel Sandals
  • Straw Sarongs
  • Footwear Trading Co
  • Elegant Footwear Spot
  • Strappy Sarongs
  • Cheap Footwear Group
  • The Fashionable
  • Premenopausal Sexes
  • The Buckled
  • Blue
  • Indian Gender Group
  • The Conventional
  • The Soft Booties
  • The Elaborate
  • Korean Gender Spot
  • Outdoor
  • Rural Ladies Group
  • Toed Strappy Co
  • Sandals Spot
  • Beautiful Brogues Trading Co
  • The Fine
  • Light Boots
  • New
  • The Modern
  • The Simple
  • Cheap Sneaker Pro
  • ObeseWomen
  • Rawhide
  • Like Boots Spot
  • The Light
  • Divorced Ladies
  • Place Trading Co
  • Specialized Shoes Spot
  • Postmenopausal Females Co
  • Simple Sundress
  • AttractiveWomen
  • The Silver
  • Urban Female
  • Slippers Co
  • Slippers Collective
  • BlueShoes
  • Muddy Clogs Collective
  • Red Footwear Place
  • Coarse
  • Poor
  • The Aged
  • GreekSandals
  • The White Jeans
  • Southern Females Place
  • Footwear Group
  • The Plain
  • Decision Women
  • Surgical Boots
  • Sensible Sneakers
  • Aged
  • The Corrective Sandals
  • Shoes Collective
  • FancyShoes
  • Jeans Spot
  • The Fewer
  • Improper

Best women's shoe line name ideas

  • SensibleShoes
  • The Italian
  • Spiked Slippers
  • Gender Trading Co
  • Place Collective
  • White Womanhood
  • Immigrant Wives Group
  • Conductive
  • Dry Shoes
  • The Protective
  • Soled Sneaks
  • Fancy Faulty
  • The Heavy
  • Obese Female
  • Opinion Women
  • Inadequate Shoe
  • Priced
  • Younger
  • The Abused
  • Stout Sandals Co
  • Silver Sneakers
  • Slippers Spot
  • Fitting Sandal Group
  • Shoe Pro
  • Like Sneakers Place
  • Booties Trading Co
  • Married Gals Spot
  • Sandell Sandals
  • Dainty
  • Tiny Espadrille Spot
  • Spiked Sneaks
  • Fitting
  • The Usual Footgear
  • The Fancy
  • ImmigrantWomen
  • The Stylish
  • Clogs Pro
  • Boots Pro
  • Big Sandals
  • The Class Females
  • The Younger
  • The Embroidered
  • The Leathern
  • The Snow
  • The Indian Espadrille
  • Chilling Women
  • Stout
  • GoodyShoes
  • HealthyWomen
  • YoungWomen
  • Goody Brogues
  • Examples Sandals
  • Spiked Stubs
  • The Spiked
  • The Casual
  • Athletic
  • The Bright
  • The Suitable
  • White Wives
  • Indian Female
  • Sturdy Strappy
  • The Thonged
  • Red Espadrille Pro
  • Worn Sneakers
  • OrdinaryFootwear
  • Sensible Stubs
  • The Purple Oxfords
  • Plastic Footwear Group
  • Slipper Place
  • The Class
  • The Therapeutic
  • Shiny Footwear Pro
  • The Standard
  • White White
  • PlainSandals
  • Men Place
  • The Shiny
  • The Roman Booties
  • Gals Co
  • Healthy
  • Females Spot
  • The Goody
  • Soft Shoelaces
  • The Laced
  • The Nailed
  • Laces Trading Co
  • Men Group
  • The Athletic
  • Listen Women
  • Female Fragrances
  • Sandal Spot
  • White Wives Place
  • Fashionable Fitting
  • The Thin
  • ItalianSandals
  • Tire
  • White Slippers
  • GoldSandals
  • Single Men

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Women's Shoe Line:

Simple is always better

This means a few different things. Your women's shoe line name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your women's shoe line:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.