135+ Welcome Email Subject Lines (That Work!)

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Updated: May 16th, 2021

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 135+ welcome email subject lines (that work!).

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

You got Ellevested! Here’s what’s next
Welcome! You’re now part of the club.
Welcome. Now the real fun begins. – Redbubble
Did you say “beard”? – Welcome to Beardbrand!
Ready to step up? Welcome to Activité
Welcome to the world of Magic Spoon
Welcome to Uber, Smiles Davis
Welcome to the Fonts.com Newsletter – Your Free Fonts are Inside
Hey, you’re in! – Ritual
You’re on the list! – FabFitFun
“Invite your colleagues and start collaborating”
Welcome to Uber, {{NAME}} – Uber
Welcome to Food52! Make yourself at home. – Food52
You made the list. Enjoy your discount code.
Smiles Davis, you deserve the best
💕 Hey girl, welcome to the Showpo party! – Showpo
Welcome to nDash: Important Next Steps – nDash
Welcome ✨ (inside: free shipping!) – Free People
Welcome to nDash: Important Next Steps
“Download the super mobile app of us”
Smiles Davis, let’s get you moving!
“Glad to see you on board (name)”
🔑 There’s more to unlock, {{NAME}} – StubHub
Welcome! Get $25 Off Your 1st Order
Welcome to [your brand name], Jane!
Welcome to Zalando! Enjoy £10 off your next order
“Welcome to (brand)🎉”
Welcome! Here’s Your Discount Code
Are you interested in opportunities?
Welcome to Hayneedle! Your exclusive discount is here … – Hayneedle
Welcome to the jolliest club! – Falviar
Welcome To The MIELLE Family! – Mielle Organics
Welcome to The Company. Please, complete your profile.
Welcome to TheZebra.com, {{NAME}}. Your quotes are here! – TheZebra.com
“Pssst. We have a surprise for you 🎁”
Ready to step up? Welcome to Activité – Withing’s
We’re glad you decided to be here
{{NAME}}, welcome to your YouTube Community tab! – Youtube
You got Ellevested! Here’s what’s next – Ellevest
Hello from your new friend in the kitchen 👋 🍳 – Equal Parts
“How to get started with our tool”
Ready to know the latest seasonal trends?
Welcome to Zalando! Enjoy £10 off your next order – Zalando
Welcome! Here are the top 5 things to know.
You + Grammarly = The Dynamic Duo – Grammarly
Welcome to the Flock – Allbirds
Welcome to Food52! Make yourself at home.
Welcome to (your brand name)! Let’s get started.
Are you following us yet?
Welcome, Michael! Your first round of weekly quotes is here.
“Thanks for subscribing📯”
Here’s how to get started:
Welcome! Our Expert Booksellers Recommend…
Welcome to the smoke show.
It’s official. You’re now an exclusive member!
Welcome to Teachable, {{NAME}}! – Teachable
Let’s hang out on social.
Curious about our world? Welcome to [your brand name]!
Good decision. Welcome to our family. 🙂
hooray! your 10% OFF code is here.
“Join our (brand) group community”
Hello, Peter. Welcome to the list.
Hurry up James, only 24 hrs left to use your coupon
Ready to meditate?
Interested in opportunities?
Follow us on Facebook.
Welcome to Dense Discovery 👋 – Dense Discovery
{{NAME}}, you deserve the best – Famous Footwear
New to Our (Curious) World? – Fossil
We’re happy to have you
You’re in, let’s begin!
Did you say “beard”? – Welcome to Beardbrand! – Beardbrand
Are you feeling lucky?
Welcome! Get $25 Off Your 1st Order – Good Eggs
Welcome to The Company. Please, verify your account.
Pssst. We have a surprise for you.
You deserve the best, John.
New to Our (Curious) World?
“Loyalty program, what it includes”
?️ Smiles Davis, the fun’s just begun!
4 Ways to Get Started with AWS – Amazon
This was a good decision. – Rue La La
Welcome to Made In! 🔪🍳 – Made In Cookware
“Welcome to (brand), shop now 💖”
You’re in! Your exclusive discount code is here.
Welcome! Here’s Your Discount Code – Tattly
“We’ve got your (lead magnet name) here”
? Welcome to Pixelbuddha — the Most Freebie-Friendly Community
Welcome to HireClub! 🍾 – HireClub
Thanks {{NAME}}. Welcome to Reitmans! – Reitman
Welcome to Made In! ??
Welcome to Holland & Barett… Let’s get to know each other… – Holland & Barrett
“Let’s hang out on social”
Ready to meditate? – Headspace
Welcome to Your New Favorite Printer
Welcome to [your company name]. Are you ready to step up?
{{NAME}}, let’s get you moving! – Zumper
10% OFF just for you
Welcome to [your brand name], neighbor
Welcome to HireClub! ?
Hello from your new friend in the kitchen ? ?
🛳️ {{NAME}}, the fun’s just begun! – Carnival Cruise Line
“Welcome! Follow us on social”
Log in to your Wayfair account
Welcome to On Running – here’s what you’ve been missing. – On Running
You’re in. Get 15% off an L16 ?️
“Your (brand) journey starts now”
We’re here to help you get started.
⏰ 1 week remains to redeem your voucher
Thank you for joining our club
4 Ways to Get Started with AWS
Welcome! Let’s get right to it.
Really Good Emails, welcome to your YouTube Community tab!
Interested in opportunities? – Remote
Welcome to the Snuggle Bugz Community! – Snuggle Bugz
You’re now part of the [your brand name] crowd.
We’re glad you’re here, Alicia!
? There’s more to unlock, Smiles Davis
Welcome to the Inside – Bespoke Post
Well, Hello There! Welcome To Our Inner Circle – Stila Cosmetics
👋 Welcome to Pixelbuddha — the Most Freebie-Friendly Community – Pixelbuddha
A welcome note from me 👋 – kidly
Log in to your Wayfair account – Wayfair
Welcome to TheZebra.com, Smiles Davis. Your quotes are here!
You’re family now. Introductions are in order.
Welcome to Dense Discovery ?
Are you feeling lucky? – Moo
Welcome to the world of Magic Spoon – Magic Spoon Cereal
“Your promised discount voucher is here”
A Welcome Offer: 15% Off – Eillen Fisher
You’re in. Get 15% off an L16 📷️ – Light
Welcome to Teachable, Smiles Davis!
“10% OFF just for you”
Welcome to the party! 🎉 – Meet Blume
Your welcoming 10% off! | Trends, the latest updates and much more – Mango
You got Ellevested! Here’s what’s next
Welcome! You’re now part of the club.
Welcome. Now the real fun begins. – Redbubble
Did you say “beard”? – Welcome to Beardbrand!
Ready to step up? Welcome to Activité
Welcome to the world of Magic Spoon
Welcome to Uber, Smiles Davis
Welcome to the Fonts.com Newsletter – Your Free Fonts are Inside
Hey, you’re in! – Ritual
You’re on the list! – FabFitFun
“Invite your colleagues and start collaborating”
Welcome to Uber, {{NAME}} – Uber
Welcome to Food52! Make yourself at home. – Food52
You made the list. Enjoy your discount code.
Smiles Davis, you deserve the best
💕 Hey girl, welcome to the Showpo party! – Showpo
Welcome to nDash: Important Next Steps – nDash
Welcome ✨ (inside: free shipping!) – Free People
Welcome to nDash: Important Next Steps
“Download the super mobile app of us”
Smiles Davis, let’s get you moving!
“Glad to see you on board (name)”
🔑 There’s more to unlock, {{NAME}} – StubHub
Welcome! Get $25 Off Your 1st Order
Welcome to [your brand name], Jane!
Welcome to Zalando! Enjoy £10 off your next order
“Welcome to (brand)🎉”
Welcome! Here’s Your Discount Code
Are you interested in opportunities?
Welcome to Hayneedle! Your exclusive discount is here … – Hayneedle
Welcome to the jolliest club! – Falviar
Welcome To The MIELLE Family! – Mielle Organics
Welcome to The Company. Please, complete your profile.
Welcome to TheZebra.com, {{NAME}}. Your quotes are here! – TheZebra.com
“Pssst. We have a surprise for you 🎁”
Ready to step up? Welcome to Activité – Withing’s
We’re glad you decided to be here
{{NAME}}, welcome to your YouTube Community tab! – Youtube
You got Ellevested! Here’s what’s next – Ellevest
Hello from your new friend in the kitchen 👋 🍳 – Equal Parts
“How to get started with our tool”
Ready to know the latest seasonal trends?
Welcome to Zalando! Enjoy £10 off your next order – Zalando
Welcome! Here are the top 5 things to know.
You + Grammarly = The Dynamic Duo – Grammarly
Welcome to the Flock – Allbirds
Welcome to Food52! Make yourself at home.
Welcome to (your brand name)! Let’s get started.
Are you following us yet?
Welcome, Michael! Your first round of weekly quotes is here.
“Thanks for subscribing📯”
Here’s how to get started:
Welcome! Our Expert Booksellers Recommend…
Welcome to the smoke show.
It’s official. You’re now an exclusive member!
Welcome to Teachable, {{NAME}}! – Teachable
Let’s hang out on social.
Curious about our world? Welcome to [your brand name]!
Good decision. Welcome to our family. 🙂
hooray! your 10% OFF code is here.
“Join our (brand) group community”
Hello, Peter. Welcome to the list.
Hurry up James, only 24 hrs left to use your coupon
Ready to meditate?
Interested in opportunities?
Follow us on Facebook.
Welcome to Dense Discovery 👋 – Dense Discovery
{{NAME}}, you deserve the best – Famous Footwear
New to Our (Curious) World? – Fossil
We’re happy to have you
You’re in, let’s begin!
Did you say “beard”? – Welcome to Beardbrand! – Beardbrand
Are you feeling lucky?
Welcome! Get $25 Off Your 1st Order – Good Eggs
Welcome to The Company. Please, verify your account.
Pssst. We have a surprise for you.
You deserve the best, John.
New to Our (Curious) World?
“Loyalty program, what it includes”
?️ Smiles Davis, the fun’s just begun!
4 Ways to Get Started with AWS – Amazon
This was a good decision. – Rue La La
Welcome to Made In! 🔪🍳 – Made In Cookware
“Welcome to (brand), shop now 💖”
You’re in! Your exclusive discount code is here.
Welcome! Here’s Your Discount Code – Tattly
“We’ve got your (lead magnet name) here”
? Welcome to Pixelbuddha — the Most Freebie-Friendly Community
Welcome to HireClub! 🍾 – HireClub
Thanks {{NAME}}. Welcome to Reitmans! – Reitman
Welcome to Made In! ??
Welcome to Holland & Barett… Let’s get to know each other… – Holland & Barrett
“Let’s hang out on social”
Ready to meditate? – Headspace
Welcome to Your New Favorite Printer
Welcome to [your company name]. Are you ready to step up?
{{NAME}}, let’s get you moving! – Zumper
10% OFF just for you
Welcome to [your brand name], neighbor
Welcome to HireClub! ?
Hello from your new friend in the kitchen ? ?
🛳️ {{NAME}}, the fun’s just begun! – Carnival Cruise Line
“Welcome! Follow us on social”
Log in to your Wayfair account
Welcome to On Running – here’s what you’ve been missing. – On Running
You’re in. Get 15% off an L16 ?️
“Your (brand) journey starts now”
We’re here to help you get started.
⏰ 1 week remains to redeem your voucher
Thank you for joining our club
4 Ways to Get Started with AWS
Welcome! Let’s get right to it.
Really Good Emails, welcome to your YouTube Community tab!
Interested in opportunities? – Remote
Welcome to the Snuggle Bugz Community! – Snuggle Bugz
You’re now part of the [your brand name] crowd.
We’re glad you’re here, Alicia!
? There’s more to unlock, Smiles Davis
Welcome to the Inside – Bespoke Post
Well, Hello There! Welcome To Our Inner Circle – Stila Cosmetics
👋 Welcome to Pixelbuddha — the Most Freebie-Friendly Community – Pixelbuddha
A welcome note from me 👋 – kidly
Log in to your Wayfair account – Wayfair
Welcome to TheZebra.com, Smiles Davis. Your quotes are here!
You’re family now. Introductions are in order.
Welcome to Dense Discovery ?
Are you feeling lucky? – Moo
Welcome to the world of Magic Spoon – Magic Spoon Cereal
“Your promised discount voucher is here”
A Welcome Offer: 15% Off – Eillen Fisher
You’re in. Get 15% off an L16 📷️ – Light
Welcome to Teachable, Smiles Davis!
“10% OFF just for you”
Welcome to the party! 🎉 – Meet Blume
Your welcoming 10% off! | Trends, the latest updates and much more – Mango

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

Spark interest and curiosity
A clear and urgent call to action
An offer/intriguing discount
Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples

Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:

4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 135+ welcome email subject lines (that work!).

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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