10+ Easy TikTok Video Ideas For Real Estate Agents In 2024 (With Examples)

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Updated: May 10th, 2022

10+ Easy TikTok Video Ideas For Real Estate Agents In 2024 (With Examples)

TikTok for realtors has been growing in popularity over the last few years, and there's no sign of this slowing down.

From house tours to day-in-the-life videos, TikTok can be an extremely effective and lucrative way to market your real estate business.

TikTok’s algorithm favors creators that post trending videos, so it's imperative to stay on top of these trends in order to get more views, engagement, and followers.

So if you are in the beginning stages of setting up your account or you are looking to expand your presence on TikTok, feel free to experiment with the following 10+ best TikTok video ideas for real estate agents to get started.

1. House Tour Video

As a realtor, creating an interactive virtual home tour is now easier and more cost-effective than ever.

If you have a couple of listings that you are trying to market, creating a house tour video is a great way to showcase the features of the home and additional details for potential buyers.

To create a great home tour TikTok, it's important that you match the video with a trending sound to increase your chances of going viral.

Listings By The Portfolio, (503K followers) shared one of their house tour video on TikTok.

The video received over 24.3M views and 3.4M likes.

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Hashtags to use #housetour, #hometour, #homebuying

2. Informative Content for New Home Buyers

Many people use TikTok as a learning platform, so consider creating videos that educate your audience on the home buying process.

You can cover topics like getting pre-approved for a mortgage, the closing process, or what to look for when viewing homes.

Whether you’re showing a client through a new listing or giving them advice about the buying process, a short TikTok video can help highlight some of the key features and benefits of your listings.

Faares, (2M Followers) shared one of their informative video for new home buyers on TikTok.

The video received over 298.9K views and 28.8K likes.

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Hashtags to use #firsttimehomebuyer, #homebuying, #information

3. Home Buyers and Sellers Tips

There are always new tips and tricks emerging in the real estate industry. Offer your insights and advice on topics related to buying or selling a home.

You can discuss the current real estate market, negotiating strategies, or ways to stage a home for sale. It’s also a great way to show off your local market knowledge.

A series of short TikTok videos highlighting your latest findings can help you position yourself as an expert in your field.

Carolyne B Salazar, (99.7KFollowers) shared one of their home buying tips video on TikTok.

The video received over 329.7K views and 11.6K likes.

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Hashtags to use #homebuying, #selling, #homebuyingtips

4. Client Testimonials

Video testimonials are a great way to showcase your clients’ positive experiences working with you. Encourage your clients to share their stories, and use video editing tools to help highlight their key comments in a visually-appealing format.

Share video testimonials from past clients to give potential clients a sense of what it’s like to work with you.

These videos can be short and sweet, and they can go a long way in establishing your credibility as a real estate agent.

Coco Shu, (425 Followers ) shared one of their client testimonials videos on TikTok.

The video received over 4677 views and 2638 likes.

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Hashtags to use #testimonial, #reviews, #feedback

5. Video Tours of Listing Properties

Video tours are an excellent way to give potential buyers a first look at a property without having to schedule an in-person visit.

You can walk potential buyers through the home and emphasize the unique features, or use time-lapse videos to show what’s happening in and around the property throughout the day.

Use your smartphone to capture footage of the home and add some simple text overlays or graphics to highlight key features and benefits.

ChernovTeam, (436.6K Followers) shared one of the video tours of their listing properties on TikTok.

The video received over 1.6M views and 142.5K likes.

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Hashtags to use #propertytour, #newlisting, #justlisted

6. Home Maintenance and Improvement Tips

As a real estate agent, you are likely to have a wealth of knowledge when it comes to home maintenance and improvements. There are many simple tasks that homeowners can do to improve their properties and make them more attractive to buyers.

Keeping your clients’ homes in good condition is an important part of being a real estate agent, and sharing quick tips on TikTok can help you educate them about proper home maintenance and improvement techniques.

Share your expertise in a series of short TikTok videos and you’ll build your reputation as an expert in real estate.

Mechanicallyincleyend, (1.8M Followers ) shared one of their home maintenance and improvement tips on TikTok.

The video received over 459.9K views and 8681 likes.

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Hashtags to use #homeimprovement, #homemaintenance, #realestatetips

7. Best Real Estate Moments

Every realtor has had at least one defining moment in their career. Whether it’s working with a first-time homebuyer or closing a big deal, there are always moments that stand out in the world of real estate.

Sometimes the best real estate moments happen off-screen. If you’re making a home purchase or selling a property, there are bound to be some interesting and funny anecdotes along the way.

Use TikTok to share your story and provide insights into what it’s like to work in the real estate industry. Sharing these stories in video format can help you connect with your followers.

Real Estate Investor Couple, (218.7K Followers) recently shared one real estate magical moments video on TikTok.

The video received over 5422 views and 144 likes.

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Hashtags to use #realestateagent, #bestmoment, #realtorlife

8. Real Estate Market Updates

The real estate market is always changing, and potential buyers and sellers want to stay up-to-date on the latest trends.

Whether you’re discussing home prices, interest rates, or market activity in your local area, there are plenty of topics to choose from. And by sharing your perspective on these topics, you can position yourself as an industry thought leader.

You can also use TikTok as a platform to share your insights into the current real estate market trends in your area.

Yoshiko, (4584 Followers) shared one of the real estate market update videos on TikTok.

The video received over 1907 views and 67 likes.

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Hashtags to use #realestate, #realestatemarket, #realestatemarketupdate

9. Local Events

Local events, such as neighborhood fairs or community fundraisers, are a great way to connect with potential clients and show off your local knowledge.

There’s always something going on in your local community. From open houses to grand openings, real estate agents often host a variety of client events throughout the year.

Use TikTok to share information about upcoming events, such as open houses, community gatherings, or charity functions that you’re involved in.

Vayna Jerabek, (581.4K Followers) shared one of the real estate event’s experience videos on TikTok.

The video received over 26K views and 2642 likes.

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Hashtags to use #realestateevents, #localevents, #event

10. DIY Projects

Home improvement is a big part of real estate, and you can use TikTok to share tips on easy DIY home maintenance tasks or how to maximize the space in your home.

Consider sharing DIY projects on TikTok to get audiences interested and take notice of your account.

Whether it’s a quick home improvement project or a fun craft idea to try with your kids, this type of content is sure to appeal to a wide audience.

Liz Lovery, (915.7K Followers) shared one of the easy & affordable home DIYs videos on TikTok.

The video received over 270K views and 18.8K likes.

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Hashtags to use #diy, #diyideas, #diyprojects

11. A Day in Your Life

If you’re a real estate agent, viewers will naturally be interested in what your day-to-day work looks like. Consider sharing short videos of your daily routine and showing them what it’s like to work in this exciting industry.

Whether you’re showing a listing, attending a closing, or working from home, there are plenty of opportunities to share interesting and engaging content.

Use TikTok to share what your day-to-day life is like as a real estate agent, and you’ll be able to build a deeper connection and credibility with potential clients.

Melsellsfl real estate, (8598 Followers) shared a video of day in her life on TikTok.

The video received over 76.1K views and 7189 likes.

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Hashtags to use #realtoroftiktok, #adayinmylife, #realestateagent

Final Thoughts:

TikTok is one of the fastest-growing social media platforms, and real estate agents can use it to their advantage to up their marketing game. With just a smartphone, you can easily create and upload videos that showcase your listings, client testimonials, and any other content you want to share with potential clients.

If you’re a real estate agent looking to grow your business in 2022, then TikTok can be a great way to reach new audiences and connect with potential clients. With tons of creative video ideas to choose from, there’s no shortage of inspiration when it comes to making great videos on TikTok.

With these tips in mind, you’re sure to create amazing and engaging content that will delight your audience and help you build your business. For more great ideas be sure to check out StarterStory.com.

meet the author

Samantha Walls

I'm Sam Walls, COO of Starter Story - a platform and community for entrepreneurs and future founders to learn what it takes to build a great business. I joined the Starter Story team approximately 3 years ago, with the goal of providing our readers with the best, most valuable, and inspirational content on the internet.

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