The world of music is constantly evolving, thanks to the wonders of social media and the internet. With the power of these developments, more and more opportunities have been created for musicians to make their music a big success!
However, there is one particular social platform that helps create stand-out moments for musicians to distinguish themselves: TikTok. Nowadays, both famous and small-time artists have their music blown up on the app, making it easy for everyone to make a name for themselves.
But how exactly do you do this? How can budding artists and musicians use the best TikTok ideas to grow their musical careers?
Well, we hope you are ready to learn because, in this article, we will walk you through the top 7 ways you can launch your music career on TikTok.
So, without further ado, let’s get started!
7 Ways To Promote Your Music On TikTok
1. Pick A Niche
The first thing you should do as an aspiring musician on TikTok is to pick a niche. As an artist, you might already be familiar with the different genres: from pop, rock, hip hop, and jazz to blues, country, folk, and more!
If you wish to establish yourself within the musical community, you need to niche in a particular genre. For example, if rock music is your strong suit, you could pursue to become a rock musician.
Choose the genre that you are most comfortable with and the one you love the most. This way, you can also enjoy what you sing while on the way to the top!
For Example. Elton John has chosen Rock music, and posted his videos performing. Consequently, he has attracted more than a million followers who love his style of performance. For instance, his Cold Heart live performance on TikTok got more than 4 million views.
Elton has chosen a unique niche that he is comfortable with, and attractive to his target TikTok audience. As a result, he has been one of the most outgoing rock artists, using TikTok.
2. Make Tutorials
Whether you are uploading your original music or doing a duet or a cover, people will always look forward to music tutorials, especially if they are budding musicians themselves.
Tutorials are a massive hit on this app. Therefore, there is no doubt that you will gain enormous engagement by showing off your skills to new followers. It could be something as simple as chord progressions on the guitar or exercises that enhance vocals.
The only requirement is to be as entertaining as you possibly can. As long as this is met, you should do fine.
Charlie Puth, (13.9 TikTok Followers), shares entertaining tutorials on TikTok. The approach is rather unique, since he targets users who view his videos for entertainment purpose. For instance, this entertaining tutorial got over 600K engagements.
3. Post High-Quality Content
Yet another vital aspect that will determine our success on TikTok is the quality of your content. While it is essential to post high-quality content, this will only be useful to a certain extent.
A high-quality video does not precisely mean your video will become a hit on TikTok. The best way to be relevant is to post content that is native to the app.
The main reason why people use TikTok is to watch interesting videos, so make sure your content also fits the requirements. However, you can always experiment with new tools, features, and techniques to see if they can enhance the quality of your videos.
Here are four tips to improve your video’s quality:
- Use a ring light
- Film your videos with high quality
- Use tri-pods for steady videos
- Be uniform with the quality
For example, Jason Derulo (39.9M Tik Tok Followers) is known for posting funny and outrageous content, while still promoting his music.
Derulo is constantly going viral on the platform, which not only increases his following but also increases his streaming and downloads on other platforms.
4. Start Posting Consistently
The key to becoming a hit on TikTok is to start posting consistently.
If you are just starting out, you can start by posting 3 or 4 times a day. However, you can also stretch your abilities by posting 10+ times a day!
It can be highly overwhelming initially, but you can always follow specific tips and tricks to make it easier on your part:
- Follow the trends
- Start making duets
- Post original music
- Make vlog style videos
- Make your videos short, sweet, and catchy
Cardi B (12.7 TikTok Followers) has been posting her videos on tikTok on a regular basis. Her videos earned millions of interactions, helping her gain TikTok followers, and increased popularity on different platforms.
5. Take Time To Understand The Algorithm
TikTok Algorithms play a huge role in determining the success or failure of your musical venture. If you want to stand under the spotlight, you will need to take some time to understand how the algorithm works.
To do this, you will need to create high-quality content and figure out which works best and which ones appear on the FYP.
Moreover, the algorithm also changes quite frequently. Needless to say, this can be very irritating. However, by staying updated, you will always be ahead of the algorithm game.
Make sure to use the following three tools to get your content feature on the FYP!
- Quirky yet relevant hashtags
- Posting during peak user time
- Use trending sounds and audios
The TikTok Drummer (12 Million TikTok followers), takes time to understand the trending hashtags on TikTok, and uses those hashtags when posting his content on TikTok.
Using trending hashtags helps the artist attract more interactions and TikTok followers. For instance, this video attracted over 1M interactions.
6. Go Live
The best way to create a bond between you and your viewers is to interact with them. And the best way to interact is by going Live on TikTok. This is an essential feature for budding artists and young musicians because it can help them grow their fan base and propel their music careers.
Other ways to interact with your followers are by replying to people’s comments on your post, sending video replies, and so on.
Elton John has used TikTok live to promote his music. In a recent TikTok Video, Elton John and Charlie Puth engaged their followers in an “Ask Me Anything” Session.
7. Post Covers
Once you have picked a niche, you can start producing your content to your page. However, you may also have a few favorite artists or bands within that niche. So why not try to piggyback on some of those songs?
Doing covers of your favorite or popular songs can be a great way to add your touch of individuality to it. However, you also need to know that plenty of talented artists and musicians already do many covers on TikTok.
So if you decide to do your own, make sure to add your special touch to it to meet the standards of other covers.
Needless to say, TikTok serves as a fantastic platform for both artists and musicians to grow their careers and expand their current fan base.
However, if you are a rookie to TikTok, this might be quite a challenging task. Our word of advice to you is never to lose hope because there are times, where TikTok can take you by surprise and make your post go viral!
Therefore, we urge you to keep uploading and never stop trying.
Make some time to create your content and remember following the top 7 best TikTok video ideas. Last but not least, remember to be true to yourself, and the right people will follow.
What are your thoughts on these creative TikTok video ideas? Which one has worked for you? Let us know in the comments below!
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