1,000+ Catchy Thrift Store Business Names [2024]

Updated: January 19th, 2023

So, you've come up with the perfect thrift shop idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your thrift shop stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together 400+ thrift shop ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your thrift shop.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Thrift Shop Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of thrift shop name ideas for free using our business name generator and instantly check domain availability.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
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Ideas

Catchy thrift shop name ideas

  • Starkness Pro check availability
  • Consistent check availability
  • Bashful Treasure check availability
  • Middle class Parsimoniousness check availability
  • Acknowledged Saving Place check availability
  • Bashful Penny Pinching Co check availability
  • Middle class Savings Collective check availability
  • Money-grubbing Group check availability
  • Run of the mill Teaching check availability
  • Cautious Frugality check availability
  • Molded Parsimoniousness Trading Co check availability
  • Willful Parsimoniousness Place check availability
  • Consistent Parsimoniousness Trading Co check availability
  • Regular Bargain check availability
  • Money-grubbing Spot check availability
  • Customary Treasury check availability
  • Thriftiness Collective check availability
  • The Personal c check availability
  • Sick Economics Spot check availability
  • Simple Austerity Co check availability
  • Local check availability
  • Commonplace check availability
  • Simple check availability
  • Parsimonious Saver Co check availability
  • Certified Saving Pro check availability
  • Stinginess Co check availability
  • Regular Saver check availability
  • Free rundown Thrift check availability
  • Thriftiness Place check availability
  • Conventional Parsimoniousness Place check availability
  • Meek Thriftlessness check availability
  • Genuine Thrift Shop check availability
  • Meek Treasury check availability
  • Exorbitant Parsimoniousness Pro check availability
  • Exceptional Penny Pinching Place check availability
  • Common Saving Collective check availability
  • Agreeable Frugality Trading Co check availability
  • Calm Penny Pinching Spot check availability
  • Genuine Teach check availability
  • Sensible Bargain Spot check availability
  • Stinginess Pro check availability
  • Shrewd check availability
  • Employable Parsimony Place check availability
  • Sensible Parsimoniousness Collective check availability
  • Agreeable Bargain check availability
  • Parsimonious Saving Spot check availability
  • Stinginess Collective check availability
  • Public Saving Pro check availability
  • Certifiable check availability
  • Animating Saver Spot check availability
  • Investment funds Group check availability
  • Commonplace Teach check availability
  • Local Savings check availability
  • Customary Teach check availability
  • Agrarian Frugality Collective check availability
  • Investment funds Place check availability
  • Commonplace Thrift Shop check availability
  • Public Parsimony Collective check availability
  • More noteworthy Economics Group check availability
  • Financial aspects Place check availability
  • Genuine Thriftlessness check availability
  • Customary Parsimony check availability
  • Agrarian Penny Pinching Pro check availability
  • Consistent Economics check availability
  • Animating check availability
  • Country check availability
  • Genuine Austerity Place check availability
  • Parsimonious Economy Pro check availability
  • Most noteworthy Austerity check availability
  • Commonplace Thriftlessness check availability
  • Commonplace Saver Co check availability
  • Genuine Frugality check availability
  • Most extreme Saver Pro check availability
  • Consistent Saving Spot check availability
  • Simple Bargain Trading Co check availability
  • Mutual Saving Collective check availability
  • Ordinary Parsimoniousness check availability
  • Quiet Austerity Collective check availability
  • The Sober check availability
  • StimulatingThrift check availability

Creative thrift shop name ideas

  • Typical Thriftiness check availability
  • Universal Austerity check availability
  • Utmost check availability
  • The Steady check availability
  • Utmost Saving check availability
  • Savings Spot check availability
  • OrdinaryThrift check availability
  • The Pink Parsimoniousness check availability
  • The Frugal Economics check availability
  • Personal check availability
  • Voluntary Parsimony Co check availability
  • The Scotch check availability
  • The Typical Saving check availability
  • Time check availability
  • Utmost Saver Pro check availability
  • Timid Thriftiness check availability
  • The Ordinary Savings check availability
  • Time Bargain Pro check availability
  • The Cooperative check availability
  • The Fashioned Frugality check availability
  • Economics Spot check availability
  • The Due check availability
  • Universal Savings check availability
  • The Excessive check availability
  • National Saver Group check availability
  • Steady Economics check availability
  • Economics Trading Co check availability
  • True Thriftlessness check availability
  • Free list Thrift check availability
  • French Frugality check availability
  • Encouraging Parsimoniousness Collective check availability
  • Extraordinary Penny Pinching Place check availability
  • Steady Economics Group check availability
  • Time Saving check availability
  • The Quiet check availability
  • The Greatest check availability
  • Sober Penny Pinching check availability
  • Miserly Saving Collective check availability
  • Persist Thrift check availability
  • The Superior Bargain check availability
  • Preexist Thrift check availability
  • Prosperous Bargain Spot check availability
  • Extraordinary check availability
  • Parsimoniousness Trading Co check availability
  • Scottish Bargain Trading Co check availability
  • Prudent Saving Spot check availability
  • MutualThrift check availability
  • Bargain Pro check availability
  • Systematic check availability
  • Mist Thrift check availability
  • The Agricultural check availability
  • Steady Economy Spot check availability
  • The Class check availability
  • National Parsimony Collective check availability
  • Economy Trading Co check availability
  • Bourgeois Savings Collective check availability
  • The National Economy check availability
  • National Austerity Pro check availability
  • Mutual Bargain Spot check availability
  • QuietThrift check availability
  • The Scotch Saver check availability
  • PuritanThrift check availability
  • Universal Economics Group check availability
  • Genuine Saving Pro check availability
  • The Excessive Saver check availability
  • NationalThrift check availability
  • Intelligent check availability
  • Parsimony Place check availability
  • Typical Taught check availability
  • Ordinary Parsimony Spot check availability
  • Frugality Collective check availability
  • The Largest check availability
  • UsualThrift check availability
  • Cooperative check availability
  • Time Savings Collective check availability
  • Operative Saver check availability
  • The Operative Parsimoniousness check availability
  • Parsimony Spot check availability
  • More Bargain Pro check availability
  • True Taught check availability

Learn more about starting a thrift shop:

Where to start?

-> How much does it cost to start a thrift shop?
-> Pros and cons of a thrift shop

Need inspiration?

-> Other thrift shop success stories
-> Examples of established thrift shop

Other resources

-> Profitability of a thrift shop

Funny Thrift Shop Names

  • Midst Thrift check availability
  • Bourgeois check availability
  • Native check availability
  • DueThrift check availability
  • Sober Bargain Group check availability
  • Fist Thrift check availability
  • Respective check availability
  • Traditional Thriftlessness check availability
  • Steady Saving Spot check availability
  • Typical Treasury check availability
  • Proverbial Bargain Trading Co check availability
  • Mutual Savings check availability
  • Domestic Bargain Spot check availability
  • Time Thriftiness check availability
  • Extreme check availability
  • Traditional Economics Collective check availability
  • Respective Saver check availability
  • The Reasonable check availability
  • Reasonable Parsimoniousness Collective check availability
  • Parsimoniousness Spot check availability
  • Careful Economics check availability
  • Austerity Place check availability
  • Traditional Treasury check availability
  • General check availability
  • The Class Penny Pinching check availability
  • Frugal Saver Co check availability
  • Excessive check availability
  • Saving Trading Co check availability
  • The Systematic check availability
  • Coexist Thrift check availability
  • Frugality Co check availability
  • The Individual Economics check availability
  • Typical Thriftlessness check availability
  • Timid Thrift Shop check availability
  • CharacteristicThrift check availability
  • Economy Pro check availability
  • The Scotch Savings check availability
  • Savings Group check availability
  • Respective Frugality check availability
  • Short list Thrift check availability
  • Private check availability
  • Superior Saver Pro check availability
  • The Wise check availability
  • Honest check availability
  • CooperativeThrift check availability
  • Due Parsimoniousness check availability
  • Typical Teach check availability
  • The Worldly check availability
  • The Excessive Frugality check availability
  • Extreme Savings Collective check availability
  • The Universal check availability
  • Saving Spot check availability
  • Miserly Savings check availability
  • True Frugality check availability
  • Traditional Thriftiness check availability
  • Saver Trading Co check availability
  • Parsimoniousness Co check availability
  • Miserly Economy Pro check availability
  • UtmostThrift check availability
  • Individual check availability
  • Proverbial Parsimoniousness Pro check availability
  • Systematic Penny Pinching check availability
  • Utmost Austerity Trading Co check availability
  • Kist Thrift check availability
  • More Saving Group check availability
  • The Utmost check availability
  • Scottish Saver Co check availability
  • Typical check availability
  • Compulsory check availability
  • Pink check availability
  • Greater check availability
  • Timid Penny Pinching Co check availability
  • The Due Saving check availability
  • The Ill check availability
  • Steady Austerity check availability
  • Superior Saver Co check availability
  • The Usual Austerity check availability
  • Miserly Bargain Place check availability
  • Saving Pro check availability
  • Penny Pinching Group check availability

Cool thrift shop name ideas

  • Frugal Bargain Co check availability
  • The Dutch Frugality check availability
  • RuralThrift check availability
  • The Encouraging Saving check availability
  • The Due Savings check availability
  • Saving Collective check availability
  • ScottishThrift check availability
  • The Genuine check availability
  • TimidThrift check availability
  • The More Bargain check availability
  • Hard check availability
  • The More check availability
  • Personal Economy check availability
  • The Superior check availability
  • Prosperous Parsimony Group check availability
  • Bargain Spot check availability
  • The Utmost Parsimony check availability
  • The Individual check availability
  • Genuine Penny Pinching Place check availability
  • Delist Thrift check availability
  • GreatestThrift check availability
  • Saving Co check availability
  • Economy Group check availability
  • Grist Thrift check availability
  • General Parsimoniousness check availability
  • Genuine check availability
  • Frugality Place check availability
  • List Thrift check availability
  • Own check availability
  • Private Penny Pinching Co check availability
  • Enlist Thrift check availability
  • Subsist Thrift check availability
  • Rural check availability
  • Greatest Austerity check availability
  • The Greater Saver check availability
  • Economy Co check availability
  • Proverbial Saving Place check availability
  • SteadyThrift check availability
  • GeneralThrift check availability
  • Free list Thrift check availability
  • Private Economics Place check availability
  • Careful Parsimoniousness Trading Co check availability
  • Scotch Economy Place check availability
  • WiseThrift check availability
  • Usual Bargain check availability
  • Personal Economy Collective check availability
  • General Economics Co check availability
  • Class Economics Group check availability
  • The Ill Parsimony check availability
  • Traditional Teach check availability
  • Extraordinary Savings check availability
  • Scottish Saving check availability
  • The Unusual check availability
  • Tryst Thrift check availability
  • The Quiet Penny Pinching check availability
  • Encouraging Economy Trading Co check availability
  • Blitzed Thrift check availability
  • True Saving Pro check availability
  • ProsperousThrift check availability
  • Bourgeois Economics check availability
  • Desist Thrift check availability
  • Bargain Collective check availability
  • The Timid check availability
  • Fashioned Penny Pinching Group check availability
  • Exist Thrift check availability
  • TypicalThrift check availability
  • The Characteristic check availability
  • Parsimoniousness Place check availability
  • The Operative check availability
  • The Scottish Austerity check availability
  • The Native Parsimony check availability
  • Extraordinary Bargain Spot check availability
  • Extreme Saver Place check availability
  • Prudent Economics check availability
  • The Reasonable Savings check availability
  • True Teaching check availability
  • Bourgeois Parsimoniousness Co check availability
  • Pink Economy Pro check availability
  • Wise check availability
  • Frugal Penny Pinching Group check availability

Unique thrift shop name ideas

  • Ovarian cyst Thrift check availability
  • SeaThrift check availability
  • Ill Economics Spot check availability
  • The Bourgeois check availability
  • Traditional Saving Group check availability
  • The Frugal check availability
  • The Usual check availability
  • Timid Thriftlessness check availability
  • Saver Group check availability
  • The Greater Parsimoniousness check availability
  • Traditional Tithing check availability
  • Parsimony Pro check availability
  • Penny Pinching Place check availability
  • MiserlyThrift check availability
  • Traditional Treasure check availability
  • The Quiet Economy check availability
  • Typical Thrifty check availability
  • Time Parsimony Group check availability
  • Systematic Austerity check availability
  • Personal Parsimoniousness Place check availability
  • Rist Thrift check availability
  • Timid Taught check availability
  • The Dutch check availability
  • LargestThrift check availability
  • True Treasury check availability
  • Timid Treasure check availability
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  • SuperiorThrift check availability
  • Fashioned Parsimoniousness Trading Co check availability
  • Universal Economy Collective check availability
  • Sebaceous cyst Thrift check availability
  • The Ordinary check availability
  • Extraordinary Austerity Collective check availability
  • Parsimoniousness Pro check availability
  • Time Teach check availability
  • The Hard check availability
  • Excessive Parsimoniousness Place check availability
  • Sober Economics check availability
  • Parsimony Trading Co check availability
  • MoreThrift check availability
  • Characteristic Saver check availability
  • Bargain Place check availability
  • Liszt Thrift check availability
  • Private Parsimoniousness check availability
  • True Thriftiness check availability
  • Largest Frugality check availability
  • Operative Parsimony Place check availability
  • The Wise Penny Pinching check availability
  • Saver Co check availability
  • Prudent Parsimoniousness Place check availability
  • True Tightwad check availability
  • The Mere check availability
  • Parsimoniousness Group check availability
  • Time Thriftlessness check availability
  • MereThrift check availability
  • Penny Pinching Collective check availability
  • Operative Saver Trading Co check availability
  • Economy Collective check availability
  • Honest Savings Collective check availability
  • Consist Thrift check availability
  • French Frugality Trading Co check availability
  • IndividualThrift check availability
  • The Stimulating check availability
  • Unusual Saver Place check availability
  • Worldly Bargain check availability
  • Typical Teaching check availability
  • Domestic Penny Pinching check availability
  • Bargain Co check availability
  • Economy Place check availability
  • The Encouraging check availability
  • Saver Collective check availability
  • Individual Austerity Collective check availability
  • CompulsoryThrift check availability
  • Typical Saver Co check availability
  • Time Tithing check availability
  • True Saver check availability
  • Time Austerity check availability
  • National Saving Pro check availability
  • Reasonable check availability

Cute thrift shop name ideas

  • Typical Tightwad check availability
  • The Pink check availability
  • Encouraging Economics Pro check availability
  • Sober Parsimony check availability
  • Time Thrift Shop check availability
  • Dutch Austerity Spot check availability
  • Proverbial Bargain Spot check availability
  • OperativeThrift check availability
  • Personal Bargain check availability
  • The Compulsory check availability
  • Genuine Austerity Group check availability
  • Sober Austerity check availability
  • Mere Parsimony check availability
  • Time Teaching check availability
  • National check availability
  • Quiet Penny Pinching Spot check availability
  • The Native check availability
  • Characteristic check availability
  • Greater Economics Group check availability
  • True Thrift Shop check availability
  • NativeThrift check availability
  • The Careful check availability
  • The Dutch Economy check availability
  • The Due Austerity check availability
  • Austerity Trading Co check availability
  • The Due Economy check availability
  • Bargain Trading Co check availability
  • Careful check availability
  • The Wise Parsimoniousness check availability
  • Voluntary Saving Place check availability
  • Due check availability
  • Mere Austerity Co check availability
  • Economics Place check availability
  • Stimulating Saver Spot check availability
  • Economics Pro check availability
  • Mere Bargain Trading Co check availability
  • Unusual Penny Pinching Spot check availability
  • Largest check availability
  • Austerity Co check availability
  • Honest Economy Spot check availability
  • Economy Spot check availability
  • Fashioned Bargain check availability
  • More Economics Co check availability
  • Domestic Saving Spot check availability
  • SystematicThrift check availability
  • Stimulating check availability
  • AgriculturalThrift check availability
  • PinkThrift check availability
  • The Mutual check availability
  • Missed Thrift check availability
  • Greater Penny Pinching check availability
  • Cist Thrift check availability
  • Dutch Parsimoniousness check availability
  • Dutch Penny Pinching Group check availability
  • Usual Saver check availability
  • Timid Treasury check availability
  • The Time Savings check availability
  • PrivateThrift check availability
  • The Native Savings check availability
  • Mere check availability
  • Austerity Spot check availability
  • Steady Parsimoniousness Trading Co check availability
  • Austerity Group check availability
  • Miserly Saving Spot check availability
  • Penny Pinching Spot check availability
  • TrueThrift check availability
  • Class Parsimony Group check availability
  • The Voluntary check availability
  • Cooperative Saving Pro check availability
  • Typical Tithing check availability
  • Own Economy Trading Co check availability
  • The Typical check availability
  • Compulsory Penny Pinching Group check availability
  • Wist Thrift check availability
  • ReasonableThrift check availability
  • Utmost Savings Co check availability
  • Due Saving check availability
  • Traditional Taught check availability
  • TraditionalThrift check availability
  • True Austerity Place check availability

Clever thrift shop name ideas

  • EncouragingThrift check availability
  • Wished Thrift check availability
  • Universal check availability
  • The Ill Savings check availability
  • Time Treasury check availability
  • The True Austerity check availability
  • Agricultural check availability
  • Voluntary check availability
  • Timid Teach check availability
  • The Proverbial check availability
  • The General check availability
  • The Miserly check availability
  • Bourgeois Bargain check availability
  • IntelligentThrift check availability
  • Unusual Savings Pro check availability
  • Assist Thrift check availability
  • Rural Savings Spot check availability
  • Fished Thrift check availability
  • The Greater Penny Pinching check availability
  • IllThrift check availability
  • Savings Trading Co check availability
  • The Rural check availability
  • Twist Thrift check availability
  • ClassThrift check availability
  • Operative check availability
  • The Hard Saver check availability
  • Sea Frugality check availability
  • Traditional Saving Pro check availability
  • The Prudent Saving check availability
  • Sober Saving check availability
  • Universal Austerity Place check availability
  • Voluntary Parsimoniousness Place check availability
  • The Commercial check availability
  • Bourgeois Saving Group check availability
  • Traditional Bargain Group check availability
  • Traditional Teaching check availability
  • HonestThrift check availability
  • The Voluntary Savings check availability
  • The Traditional check availability
  • Genuine Parsimony Trading Co check availability
  • Superior Austerity check availability
  • Stimulating Bargain check availability
  • Unusual Austerity Collective check availability
  • Saving Place check availability
  • Due Saver check availability
  • The Puritan check availability
  • Cooperative Frugality Trading Co check availability
  • Insist Thrift check availability
  • Traditional Thrifty check availability
  • Own Economy Group check availability
  • Schist Thrift check availability
  • The Prosperous check availability
  • True Treasure check availability
  • Largest Saving Collective check availability
  • Universal Bargain check availability
  • The True check availability
  • French check availability
  • Wrist Thrift check availability
  • Time Treasure check availability
  • The Private check availability
  • The Miserly Economy check availability
  • Quiet check availability
  • The Cooperative Frugality check availability
  • The Own check availability
  • Agricultural Frugality Collective check availability
  • The Cooperative Austerity check availability
  • UnusualThrift check availability
  • The Honest check availability
  • Frugal check availability
  • Austerity Pro check availability
  • Bourgeois Economics Pro check availability
  • Timid Thrifty check availability
  • The Extraordinary check availability
  • Rural Savings Place check availability
  • Miserly Bargain check availability
  • Careful Frugality check availability
  • Excessive Economics Spot check availability
  • Traditional Tightwad check availability
  • The French Austerity check availability
  • SoberThrift check availability

Best thrift shop name ideas

  • Bourgeois Parsimoniousness check availability
  • True Tithing check availability
  • BourgeoisThrift check availability
  • Reasonable Bargain Spot check availability
  • Savings Pro check availability
  • Pink Economy Co check availability
  • The Universal Penny Pinching check availability
  • Largest Saving check availability
  • Scotch Parsimony check availability
  • The Domestic check availability
  • More check availability
  • Savings Place check availability
  • PersonalThrift check availability
  • Sea Penny Pinching check availability
  • Agricultural Penny Pinching Pro check availability
  • Native Penny Pinching check availability
  • Timid Tightwad check availability
  • Steady check availability
  • GreaterThrift check availability
  • Frugality Group check availability
  • Time Thrifty check availability
  • Typical Treasure check availability
  • Time Tightwad check availability
  • The Greater check availability
  • The Time check availability
  • Savings Collective check availability
  • Excessive Parsimoniousness Pro check availability
  • The Personal check availability
  • Native Frugality Pro check availability
  • HardThrift check availability
  • RespectiveThrift check availability
  • Voluntary Parsimony Spot check availability
  • Dutch Bargain Co check availability
  • Ill Austerity check availability
  • The Scottish check availability
  • Nist Thrift check availability
  • The National check availability
  • Parsimony Collective check availability
  • The Quiet Savings check availability
  • Scotch Savings check availability
  • Ordinary Parsimoniousness Place check availability
  • Cyst Thrift check availability
  • The Own Parsimony check availability
  • OwnThrift check availability
  • Waiting list Thrift check availability
  • Timid Tithing check availability
  • The Compulsory Penny Pinching check availability
  • Parsimony Co check availability
  • The Mere Savings check availability
  • Extraordinary Savings Spot check availability
  • Typical Thrift Shop check availability
  • Kissed Thrift check availability
  • TimeThrift check availability
  • Traditional Parsimony check availability
  • Own Savings Collective check availability
  • Savings Co check availability
  • Universal Frugality Spot check availability
  • Miserly Penny Pinching Pro check availability
  • Cooperative Bargain check availability
  • True Thrifty check availability
  • Dished Thrift check availability
  • Parsimoniousness Collective check availability
  • The True Frugality check availability
  • Sober Penny Pinching Trading Co check availability
  • Scottish Penny Pinching check availability
  • Resist Thrift check availability
  • Traditional Thrift Shop check availability
  • CommercialThrift check availability
  • Timid Teaching check availability
  • Ill check availability
  • The Compulsory Austerity check availability
  • Voluntary Saver check availability
  • Prosperous check availability
  • True Teach check availability
  • ExcessiveThrift check availability
  • FashionedThrift check availability
  • Time Taught check availability
  • Proverbial check availability
  • Native Savings check availability
  • Private Economy check availability

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Thrift Shop:

Simple is always better

This means a few different things. Your thrift shop name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your thrift shop:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.