If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.
Did you know that 33% of email recipients open emails because of an engaging subject line?
That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.
We've put together a list of 80 brilliant thanksgiving subject line ideas for your business (2020).
Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.
Creative Email Subject Line Ideas
Happy Thanksgiving / Additional 25% Off Sale
We are thankful for you, our customers…
Share the Love with your Community
We’re giving thanks with 50% off!
Happy Thanksgiving! 25% Off Just About EVERYTHING + Free Shipping!
15 Tips for Healthy Eating this Holiday Season
So much to be thankful for.
Stressed About Thanksgiving Prep?
Are you pre or post-food coma?
Stuff yourself with savings 🍗
28 Ways to Give Thanks at Suzy’s Spa
Holiday Super Sale!
Where will you go for Thanksgiving?
Give Thanks! 20% Off Just About Everything
What we’re thankful for
Our ultimate winter packing list
FINAL HOURS! The Clock is Ticking on this Thanksgiving Sale!
This Thanksgiving, We’ll Be Thankful For These Holiday-Ready Styles
Happy Thanksgiving! We’ve Got A Treat For You…
We’re Thankful for You. Enjoy 50% Off
Pre-Black Friday Deals … Just for you.
How to be the star this Thanksgiving
Your Early Access Starts Now | The Thanksgiving Sale
Gobble Up An Additional 50% off Entire Site
NEW Thanksgiving doorbusters + FINAL HOURS, FREE SHIPPING
It’s snowing savings! See our top deals.
FINAL HOURS! Order Your Turkey in Time for Thanksgiving Dinner
Fine Wines That Go With Turkey (And All The Sides)
Gobble-gobble up to 20% off Thanksgiving kitchen prep.
Give thanks – 15% off on everything!
Kickstart Your Holiday Shopping with Us!
Thanksgiving ideas galore—from prep to punch recipes!
Looking to get ahead of the holiday rush? Early sale starts now!
These are the Tools You’ll Need For Thanksgiving — Get Them Now
Early access to Black Friday deals
FINAL HOURS: Free Shipping on our Thanksgiving Collection
We’re Thankful For Sale This Thanksgiving! Shop Now
Warm up to winter with us this Saturday 🔥
Happy Thanksgiving! Early Bird Shopping!
Save Up to 40% for Thanksgiving!
When Thanksgiving Day meets Big Sale
Turkeyed out? Dish up 50% off!
Happy Thanksgiving: 30% off sitewide + free shipping
Last Chance to Order in Time for Thanksgiving!
Happy Thanksgiving. (Now, let’s get to shopping!) | New arrivals
It’s a time to give thanks
So Fresh and So Fall
Thanksgiving Sale Starts Now: Take an Extra 25% Off
We’re thankful for our customers: Coupon Inside!
Happy Thanksgiving + Black Friday Preview
Express gratitude with our gorgeous gifts
Season’s Greetings and Holiday Savings!
Thanksgiving Schedule Changes & Weekend Specials
Thanksgiving hosting, toasting & roasting must-haves
Savings to be thankful for — 8 deals you can’t miss.
Sneak Peek Deals - Save room for Thanksgiving savings
A Special Gift to Thank You for All You Do
Gear Up for Thanksgiving—Free Tote + 20% Off Everything Inside
Gobble up these Thanksgiving specials!
Thanksgiving – 4 Hour Sale – Ends at 12PM (Noon)
Save up to 70% During the Pre-Thanksgiving Sale
Happy Thanksgiving – Special Savings Inside
Save $25 Off $125 Or More: Thanksgiving Specials
Make Thanksgiving a thrill (and take 35% off)
So are you pre- or post-food coma???
Happy Thanksgiving from Our Family to Yours
15 Thanksgiving Drinks to Start on While Cooking
Spread some cheer with us — open house sale!
Thankful. Grateful. Blessed.
By the way: Happy Thanksgiving.
Gather ’round for savings!
Let The Countdown To Thanksgiving Begin! ✨
Thanksgiving is Just 2 Weeks Away!
Hope you saved room for some sweet deals
Happy Thanksgiving! Take up to 90% Off + Free Shipping!
Our thanks to you.
GUIDE: How To Write A Great Subject Line
As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.
While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.
If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.
Let's go over the proven tips on how to craft a subject line that boosts engagement:
What makes a great subject line?
First, let's discuss the fundamentals of creating a great subject line:
- Spark interest and curiosity
- A clear and urgent call to action
- An offer/intriguing discount
- Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
- Relevance - make sure your subject line covers the current trends and topics within your industry
5 Tips To Crafting a Great Subject Line
Now, let's dive into the specifics of how to create a great subject line for your next campaign:
1. Use a familiar sender name
Although this may seem obvious, it's a piece many marketers miss the ball on.
Your readers want to feel like your email is coming from a human and not a corporation or automated system.
One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.
Here's a great example of this from Marketing Examples
Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.
2. Keep your subject short and to the point
If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.
The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.
3. Add personal touches to your subject line
If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.
It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.
Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:
4. Avoid making any false promises
Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.
In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.
5. Give them a sneak peek of what's inside
Telling your subscriber what is inside helps with open and clicks.
For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:
"Your FREE marketing e-book awaits!"
If you want your email campaign to perform well, it all starts with your subject line.
Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.
We hope you enjoyed our guide + list of 80 brilliant thanksgiving subject line ideas for your business (2020).