How To Ask For A Customer Testimonial: 16 Email Templates That Work [2024]

How To Ask For A Customer Testimonial: 16 Email Templates That Work [2024]

Ankita Ghosh

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Updated: January 19th, 2023

How To Ask For A Customer Testimonial: 16 Email Templates That Work [2024]

We all know that word-of-mouth is one of the best ways to grow your business. In fact, 91% of consumers trust peer recommendations over traditional marketing messages.

But getting those recommendations can be tricky—so many companies focus on getting customers to write reviews instead of asking for testimonials. And while we won't tell you not to pursue reviews, we will say this: if there's one thing you should do more often than ask for reviews, it's asking for customer testimonials.

What's the difference between a review and a testimonial? A review is written by the customer after they've used your product or service; while a testimonial comes directly from the customer themselves and describes their experience in their own words.

So if you want to know what really happened when someone tried your product or service out, ask them! If they had a good experience with it—or even just a decent one—they'll probably be happy to share it

Here are 16 customer testimonial email templates you can use.

The End-of-Year Request

title=Happy Holidays! Hi [CUSTOMER],

Happy Holidays!

As this year winds down, I wanted to say thank you for your partnership using [PRODUCT] this year. You've achieved fantastic results in the time we've been working together, and I wanted to reach out to see if you'd be interested in sharing a testimonial about your experience using [PRODUCT]. You can click this link to share some of your thoughts that we might feature on our website.

Thanks for your consideration of my request, and thanks for being a loyal [COMPANY] customer. I hope you have a warm and happy holiday season with family and friends, and I'm looking forward to chatting again in the new year!

Cheers,

[YOUR NAME]

The Professional Email Approach

title=A quick thank you from the [your company name] team Hi [customer name],

I wanted to reach out to let you know that working with you on [ project ] has been a pleasure. I truly appreciate you and your team.

When we complete projects with terrific clients, we like to finish up with a testimonial to feature on our website. I was wondering if you'd be willing to share your thoughts on our recent project so we can add it to the website. You can see examples of previous features on the page [ link to page].

You can submit your video testimonial in about five minutes. Follow this link [ link to testimonial landing page ] on your laptop or smartphone to record a few details about our project and your experience working with us.

Again, it's been a pleasure working with you and your team.

Best,

[ your signature name ]

The Post-Sale Email

title=Thanks for your purchase / How was your service? Hi [ customer name ]

Thanks for your time on [ date ], it was great working with you and I'm glad we could complete your project. If you have a few minutes today, we would love to get your feedback on your experience.

Follow this link to access the feedback form [ insert link ] and leave your testimonial.

In the meantime, please reach out if you have any questions.

Best,

[ signature name ]

The Incentive Offer

title=Your Feedback Is Appreciated [CUSTOMER NAME],

As a gift this holiday season, [COMPANY] is offering a 50% discount on your January [PRODUCT/SERVICE] subscription.

All you have to do is submit a written or video testimonial about why you love using [PRODUCT] here.

It should take just 15 minutes, and your discount will be applied as soon as you submit your testimonial. Let me know if you have any questions about this promotion!

Happy Holidays,

[YOUR NAME]

Testimonial Request Email Template with an Incentive #1

title=Could you take our 2-minute survey? ($20 Amazon gift card inside) Dear [ Customer name ],

Thank you for being our customer! We’d love to hear what you think of our [ product/service ]. Your feedback will help us decide what features to add and how we can make the product better for you.

If you have 2 minutes, please fill out our short survey. Thanks again!

[ Link to the questionnaire ]

**When you complete the survey, we’ll send you a $20 Amazon gift card.

[ Signature Name ]

Testimonial Request Email Template with an Incentive #2

title=Give us a review for a 15% discount Dear [ Customer name ],

Thank you so much for being our customer. We hope you’re enjoying [ product/service ]!

We have a small favor to ask – if you’re happy with our services, could you leave feedback? It would mean the world to us 🙂

As a way of saying thank you, we’re offering a [ 15% discount ] on [ your next purchase ].

[ Signature Name ]

Automated or Generic Testimonial Request Emails

title=Tell us your thoughts Hi [ CUSTOMER ],

We hope you’re having a fun time with [ PRODUCT/SERVICE ].

We’d like to hear your thoughts now that you’ve had a few weeks to test the items. You can use this link to tell us something about your experiences with [ PRODUCT ] that we could highlight on our blog.

Your feedback is precious to us! Thank you for being a devoted [ COMPANY ] client.

Regards,

[ SIGNATURE NAME ]

Casual Style Reply Template

title=RE: June results Heya [ CUSTOMER ]

This month, you smashed it! You put in a lot of visible effort into [ PROJECT ], and the data shows everything.

Could you please leave us a review about your experience with [ PRODUCT/SERVICE ] now that we’ve met our target? You can leave a brief written or video testimonial here about how we assisted you in achieving your objectives.

Any questions you have, feel free to drop them here. And again, congratulations on your fantastic achievement!

Cheers,

[ YOUR NAME ]

title=Thanks for the shoutout! Can you give us a testimonial? Hi [ Customer name ],

I saw that you gave us a shoutout on [ Instagram/Twitter/Facebook/LinkedIn ]. That made our day! We were absolutely delighted! Thanks for your kind words. This is really valuable to us, and helps us keep improving!

I actually want to ask for a small favor: we’re putting together a series of customer testimonials for our website and we’d love to have yours included.

Could we use your feedback on our website? Or would you be interested in providing a few more words on how you’ve been using our [ product/service ] and the value you’re seeing?

Thanks again.

[ SIGNATURE NAME ]

Review Request Email Template #1

title=We need your feedback Hey everyone!

Positive reviews from awesome customers like you help other [ athletes, parents, artists, etc ] just like you to feel confident about choosing [ business name ]. Could you take 60 seconds to go to [ link to review platform ] and share your happy experiences?

A few sentences are all it takes!

We will be forever grateful. Thank you in advance for helping us out!

The [ name ] team

Review Request Email Template #2

title=Feedback is our love language Hi [ first name ],

We have a quick favor to ask. Would you mind heading to [ platform ] and writing a quick review?

Reviews help us keep up with your needs and they also help others like you to make confident decisions about [ your topic ].

Review or not, we still love you!

Hoping to see your smiling face soon!

[ Signature Name ]

Client Testimonial Request

title=Can you help me out? Hi [ First Name] ,

I have a quick favor to ask.

Could you write a brief testimonial that I can add to my list of satisfied clients?

I’m not looking for a novel or anything. Just a few sentences describing your experience with me. Prospective clients don’t care so much about what I say about myself, but they do care about what my clients have to say.

For an idea of what other clients have written, please click here [ link ].

All you have to do is simply reply to this email with your testimonial. Also, if you are able to do this in the next day or two, that would be awesome.

Thanks so much, [ First Name ].

[ Signature Name ]

The Quote Capture

title=Re: Share your experience? Hi [ CUSTOMER ],

It was a pleasure talking with you earlier today, and we're so glad that we're exceeding your expectations. As I mentioned earlier, you can share your thoughts about the experience here [ Link ].

We get that leaving reviews can be difficult, so if you need to beat writer's block, here is some inspiration as you tell your story:

What was life like before [ PRODUCT/SERVICE ]? What pains were you experiencing?
What made you choose [ COMPANY ]?
How has this made a difference in your business/life?
What has surprised you most about the experience?

Your feedback means a lot to us!

Cheers,

[ SIGNATURE NAME ]

Thank You Email with Incentive

title=Discount code! Hi [ Customer’s name ],

Thanks for visiting today, we’re so happy you stopped in! We hope that you had a great experience. We’d love to get your feedback and hear about your experience. If you have a few minutes, share your thoughts on this page using text or video; [ link here ]. Provide a testimonial and you can claim a discount code for your next purchase!

Thanks!

[ Signature Name ]

After-Purchase Testimonial Request Email Template

title=Your opinion is valuable Dear [ customer name ],

Thank you for your purchase!

If you are happy with [ your product/our services ], please take a minute to review it here [ link to a questionnaire ].

[ Signature Name ]

Shopping Discount

title=Shopping discount just for you! Hi [ Customer’s name ],

We want to offer you a special discount! Use the coupon code [ coupon code here ] in our online store or mention this message at the closest location when you stop in. If you’re looking for a special item, let us know how we can help.

Thanks!

[ Signature Name ]

25 Customer Testimonial Request Email Subject Lines You Can Use

Here's a list of 25 popular email subject lines you can use for your Customer Testimonial Request.

Customer Testimonial Request‐ Your Story is What Makes Us Unique
Wanted: Your Testimonial for a Product You Love
Can you please share your thoughts with us?
I would love your feedback on [ product | service provided ]
Did you love your experience with us?
May we have your testimonial?
Your feedback is so important to us
Do you love our brand and products?
Do you have a minute for some feedback?
Could you possibly write a testimonial for me?
We love hearing how we've made a difference in our customers' lives.
We'd love your feedback! How did we do?
Your Testimonial Would Be Greatly Appreciated
Hey, can I ask a quick favor?
We'd love to hear about your experience with our [product/service]
We wanted to get your feedback on [customer testimonial request here]
How are you feeling about our product?
Thank you for being a loyal customer.
Your input is needed for a Customer Testimonial!
Would you be so kind as to share your experience?
Please take a minute to fill out this survey!
We're gathering short customer testimonials for our website
We value your input and we'll help make the internet a better place.
We would appreciate your feedback!
Our customers love us, and we know you will, too!

Looking for some more customer feedback email subject lines? Check out our full article here

FAQ

Below we detail the most common questions as it relates to customer testimonial for email.

How to ask for a testimonial

Get the right timing
Give customers a reason to say yes.
Give them the option to keep their testimonial short and sweet.

What are the important things you need to know about getting client testimonials?

Use a headshot
Get a video testimonial, if possible
You must be proactive

What are the best tips on asking for customer reviews?

Be genuine and don’t force it.
Respond to reviews, good and bad!
Make it as easy as possible for the customer to leave a review.

Conclusion

While there is no one-size-fits-all email strategy for soliciting customer testimonials, these templates outline the talking points and relevant information needed. A Little friendly persistence to follow up on your efforts will set a solid strategy.

Remember, whatever you do, always remain patient and polite throughout the entire process. Remember that your customers are doing you a favor by giving their testimonials, so you must thank them beforehand!

meet the author

Ankita Ghosh

I'm Ankita Ghosh and I am working with Starter Story as a content creator for more than a year. I write content around various business-related topics with the goal of helping small businesses launch and grow.

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